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Gastcollege Entrepreneurship Bruno Segers Antwerp, 7 December 2016

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GastcollegeEntrepreneurship

BrunoSegersAntwerp,7 December2016

• From programmer/engineer via sales/marketing to general management … and back• From Antwerp via Brussels to Europe and US … and back• From old to new world utilities … and back• From local to global companies … and back• From executive to non-executive director … and back• From non-listed to listed companies … and back• From intrapreneur to entrepreneur … and back• From startup to corporate … and back• From manager to investor … and back• From business to IT … and back

• From local MBXs to global MBO approach

• 80/20 rule with Digital, Oracle, Lotus, IBM, Merant, Microsoft, RealDolmen• M&A 1+1=3 rule with IBM/Lotus, Microsoft/Navision & RealDolmen and … Merant

• In cyberspace via blog, twitter, facebook, linkedin, foursquare, slideshare …• In meatspace learning by doing, teamplayer and … myself

Soundbites

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10

FromVisiontoActionHOWTOGET&KEEPEVERYONE&EVERYTHING

INTHECOMPANY,UNITORPROJECTONONEPAGE?

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'StrategyWithoutExecutionIs Hallucination!’- Forbes

AlltoooftenwhenweteachstrategytoMBAs,95%ofthetimeisspentonthetheoryofstrategy,whileatbest5%isspentonexecution.Whileintherealworld,forthemajorityofpeopleitistheexactopposite.5%,maybe10%,isspentonstrategy,while95%isfocusedonexecutingourstrategy.

VISION• Avisionstatement

• Definestheoptimaldesiredfuturestate–thementalpicture- ofwhatanorganizationwantstoachieveovertime

• Providesguidanceandinspirationastowhatanorganizationisfocusedonachievinginfive,ten,ormoreyears

• Functionsasthe“northstar”– itiswhatallemployeesunderstandtheirworkeverydayultimatelycontributestowardsaccomplishingoverthelongterm

• Iswrittensuccinctlyinaninspirationalmannerthatmakesiteasyforallemployeestorepeatitatanygiventime

• “Waar gaan wevoor?”or“Wegofor…”

• “Empowerpeoplethroughgreatsoftwareanytime,anyplace,andonanydevice” – Microsoft

• AllTogether’s vision• “Letallstakeholders(esp.businessleaders)discoverstrategy&executionastwosidesofthe

samecoin”

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MISSION• Amissionstatement

• Definesthepresentstateorpurposeofanorganization• Answersthreequestionsaboutwhyanorganizationexists– whatitdoes,whoitdoesforandhowitdoeswhatitdoes

• Iswrittensuccinctlyintheformofasentenceortwo,butforashortertimeframe(onetothreeyears)thanavisionstatement

• Issomethingthatallemployeesshouldbeabletoarticulateuponrequest

• “Waar staan wevoor?”or“Westandfor…”

• “Weprovideuniqueandinnovativeautomotiveproductsandservicesthatdeliversuperior,measurablevaluestoallstakeholdersinalliancewithRenault” – Nissan

• AllTogether’s mission• “Weexecuteoperationalconsultingmandatesbasedoncleargovernance,optimalstakeholder

alignmentandtransparentreporting”

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VALUES&PRINCIPLES• Definition

• Guideanorganization’sinternalconductaswellasitsrelationshipwithitscustomers,partners,andshareholders

• Fundamentalnormsandrulesthatrepresentwhatisdesirableandpositiveforanorganization

• Helpsanorganizationtodeterminetherightfulnessorwrongfulnessofitsactions

• Valuesandprinciplesaremorebasicthanpolicyandobjectives,andaremeanttogovernboth

• “Wie zijn we?”or“Whoarewe?”

• “FocusonImpact,MoveFast,BeBold,BeOpen,BuildSocialValue” – Facebook

• AllTogether’s values&principles• “Openanddirectcommunication.Nononsense.Valuediversity.Listenwithanopenmind.

Focusasaverbandasanoun.Workasateam.Havefun”

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STRATEGY• Definition

• Amethodorplanchosentobringaboutadesiredfuture,suchasachievementofoneormoregoalsorasolutiontooneormoreproblems.Usuallyunderconditionsofuncertainty

• Strategyisimportantbecausetheresourcesavailabletoachievethesegoalsortosolvetheseproblemsareusuallylimited

• ThetermisderivedfromtheGreekwordforgeneralshiporleadinganarmy• Strategygenerallyinvolvessettinggoals,determiningactionstoachievethegoals,and

mobilizingresourcestoexecutetheactions• Astrategydescribeshowtheend(goals)willbeachievedbythemeans(resources)• “Hoepakken wehetaan?”or“Howdowerealizeourgoals?”

• Remarks• “3strategicchoicesarepossible:customerfocus,productleadership,operationalexcellence”

• “TheDisciplineofMarketLeaders”– Treacy &Wiersema

• “4pillarstomeasureexecution:customer,financial,internalbusiness,learning&growth”• “BalancedScorecardFramework”– Kaplan&Norton

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AllTogether’s “PCPX”(PeopleCentricPlanning&Execution)Framework

“Customers,Solutions,People,Processes,Growthor2+1+2”

KeyStrategic Initiative

s

Mission Top LevelMeasures

Strategic Objectives

PLANNINGFramework

SolutionsHigh

QualityProducts

&Services

CustomersWorldClassSales

& Marketing

People

Employer of

Choice

ProcessesExcellence

in Execution

&Reporting

Growth

Sustainable FutureGrowth

Vision

KeyExecution

Results

Mission Top LevelMeasures

Strategic Objectives

EXECUTIONFramework

SolutionsHigh

QualityProducts

&Services

CustomersWorldClassSales

& Marketing

People

Employer of

Choice

ProcessesExcellence

in Execution

&Reporting

Growth

Sustainable FutureGrowth

Vision

Actions

Decisions

Disputes

Digitaal &Internationaal

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Vlaanderen isideale proeftuin voor deze nieuwe digitale wereld

• Dichtbevolkt• Dichtbewolkt• Dichtbekabeld• Goede gezondheidszorg• Multiculturele samenleving• Complexe overheid• Handen &hersenen• Hoge levensstandaard

Max.#ofthings/citizen

Vlaanderen moet versneld kennis maken “op”domeinen zoals• Mobiliteit• Media• Logistiek• Zorg• Gezondheid• Overheid• Duurzaamheid

• Energie• Grondstoffen• Afval

SmartFlanders

Conclusion– callforaction• WorkonyourdigitalFOOTPRINT• Dotherightthingsright,stopdoingeverythingFOCUS

• TogetherEveryoneAchievesMoreTEAM• Planeen vraaggedreven multidisciplinair EINDWERK

• PSVoor elklandishetbinnenland kleiner dan hetbuitenland