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webb 2.0

WEB 2.0SOCIALA MEDIER

IHR, 2007IHR, 2007--0404--1717

Richard Richard GatarskiGatarskiBAT BAT –– Business Art Technology ABBusiness Art Technology AB

webb 2.0

”The Ego in 6 Parts” (2002), Solomon Kane, www.artavodah.com/02/ego.htm

intro

har två barn och samboekonomie doktor, marknadsföringkonsult / lärare / talare

analys och IT-utvecklingkonversationsstrategierskolan och marknaden

webb 2.0 den gamla framtiden

webb 2.0 webb 1.0

www.bat.se/research/richardg/tp_b2/bv02_ix.htm

b.w.

webb 2.0

sta-ti-stics

webb 2.0

support your future life, by:inspire, explore, understand and……efficiently use the latest web trendsask questions and search for answersstart blogging

support your future life, by:inspire, explore, understand and……efficiently use the latest web trendsask questions and search for answersstart blogging

aim of this inspiration

värdera (affärs)livet bättre, genom att:inspirera, upptäcka, förstå och……rätt utnyttja det senaste på webbenställa frågor och söka svarlära av varandrabörja blogga

värdera (affärs)livet bättre, genom att:inspirera, upptäcka, förstå och……rätt utnyttja det senaste på webbenställa frågor och söka svarlära av varandrabörja blogga

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webb 2.0 building on the assumptions

consumers / citizens / customers

are:

educated

connectedconversational

webb 2.0 todays main point

tänk om

webb 2.0 re-think, why?

Source: www.micropersuasion.com/2006/03/myspace_mania.htmlwww.techcrunch.com/2006/06/13/myspace-the-27-billion-pound-gorilla/

100+ million registered users, 15+ million unique logins/day,30 billion pageviews/month, second largest webdestination,

1,4+ million band registered, 350.000+ band blogs50.000+ groups (fasion, sport, health, film, etc)

webb 2.0 myspace

news.bbc.co.uk/2/hi/business/4697671.stm

webb 2.0 usatodayspace webb 2.0 second life

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webb 2.0

www.springwise.com/automotive/first_car_brand_drives_into_se

webb 2.0 the launch of crayon in second life

www.jaffejuice.com/2006/10/gearing_up_to_l.html

webb 2.0 cdc in sl

www.social-marketing.com/blog/2006/11/cdcs-second-life.html

webb 2.0 a real country webb 2.0 the online house

www.bigbrothersecondlife.com

webb 2.0 the trygg-hansa effect

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webb 2.0 tv in sl webb 2.0

researcher.se/archives/2007/01/sverige-bygger-varumarke/

webb 2.0 knowledge in sl

knowledgecast.wordpress.com/sl/sl-movies/

webb 2.0 facktugg

räckvidd

DM

medieplanering

GRP

AIDA

serif

4P

pantone

webb 2.0 idén

attityd beteendemedvetande

webb 2.0 gammalt tänk

hantera

100 mediersom var och en når

100 000 människor

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webb 2.0 gammal gerilla webb 2.0 towards conversing communities

Gatarski, R. and Lundkvist, A. (1997) Interactive Media face Artificial Consumers and marketing theory must re-think, see www.fek.su.se/home/rgi/imfaceac

tänk om

webb 2.0 we media

webb 2.0

erkänn att

10 000 000 aktörervar och en konverserar med

10 andra

omtänk webb 2.0 trendometer

widgets

tagging

citizen generated content

feeds

social media

twitter

podcasting

wiki

webb 2.0 terminology

www.railsonwave.com/railsonwave/2007/1/2/web-2-0-map

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webb 2.0 we are not alone

Source (edited): http://www.nielsen-netratings.com/pr/PR_100306_UK.pdf (UK October 3, 2006)

webb 2.0 and the Inc. 500

via www.kullin.net/arkiv/2007_01_01_mc.html#116896297290793308

webb 2.0 vetenskap

Apoteket ?

webb 2.0 who says what? webb 2.0 citizen generated content webb 2.0 one definition

“a website that allows the visitors themselves to easily add, remove, and otherwise edit andchange available content, and typicallywithout the need for registration”

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webb 2.0 podradio webb 2.0 terrible for advertisers?

www.bat.se/socialamedier (data September, 2006)

webb 2.0 marketing ethics

blog.ericgoldman.org/archives/2006/12/wikipedia_will_1.htm

webb 2.0 customer generated content

Source: www.motoqwiki.com/index.php?title=Motorola_Q_Wiki

webb 2.0 student generated content

stanford.wikia.com

webb 2.0 more on wikis

www.readwriteweb.com/archives/the_world_of_wikis.php

www.wikinomics.com/

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webb 2.0 consumer generated content

www.site-9.com/blog/archives/2003/11/viral_video_clip_featurin.html

webb 2.0 melody’s breakup webb 2.0 we tv team

www.comvu.com/live/?weconverse

webb 2.0 consumer generated content

online.wsj.com/public/article/SB116856806277874702-OkHgzhxdPanmQWT8IiormBEShTc_20080112.html

webb 2.0 machines listening to media webb 2.0 free data

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webb 2.0 let go

Source: Laflyes key note at Association of National Advertisers, 2006-10-06adage.com/ana06/article?article_id=112311

webb 2.0 corporate world meet web 2.0

flickr.com/photos/gtmcknight/198311028

webb 2.0 swedish web 2.0

www.cubma.com/madeinsweden20

webb 2.0

what is a blog ?

webb 2.0 pre-blogging

www.bat.se/partners/richardg/cont_feb97

webb 2.0 main stream media (msm)

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webb 2.0 blogged event

www.kommenterat.net

webb 2.0 at gnomedex and forrester

via www.micropersuasion.com/2006/10/should_conferen.html

webb 2.0 blogging terminology

www.mymarkup.net/anna

post

permalink

comments

categories

archiveblogroll

feed

webb 2.0 webb 2.0 grey matter

www.greyswriters.com/2006/10/allan_heinberg_.html

webb 2.0 inbloggande

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webb 2.0 blogs have impact webb 2.0 examples are abound

acca.blogs.com/accabuzz/

webb 2.0 boeing b2b blogging

webb 2.0 corporate blogging webb 2.0 organized blogging

blogs.hillandknowlton.com/blogs

webb 2.0 nonhuman bloggers

www.pigeonblog.mapyourcity.net/index.php

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webb 2.0 mikropublicering webb 2.0 it sort of grooows...

technorati.com/weblog/2007/04/328.html

webb 2.0 ...in all languages...

technorati.com/weblog/2007/04/328.html

webb 2.0 the bloggosphere

datamining.typepad.com/data_mining/2006/09/if_there_is_a_b.html

webb 2.0 not a blog, but... webb 2.0 msm 2.0

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webb 2.0 to blog is this easy

www.wordpress.comwww.terapad.com

webb 2.0 mashing things up

sms + blogging + social networking = twitter

+ =

webb 2.0 twittervision

webb 2.0 under ytan

blogg

contentmanagementsystem

feed

ping

webb 2.0 matning i praktiken

www.kairosfuture.com/templates/page.aspx?id=1604

webb 2.0 analys av MeWe-fallet

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webb 2.0 rss – a new range of services

www.circuitcity.com/ccd/genericContent.do?oid=161192&c=1

webb 2.0 Really Simple Syndication webb 2.0 rss

Se även: www.kullin.net/arkiv/2006_04_01_mc.html

webb 2.0 in sum social media webb 2.0 summary

cgc

wiki / widgets

feeds / tagging

blogging / podcasting

social media / Web 2.0

= conversational communities

webb 2.0

tack!www.weconverse.com