gatehouse media...
TRANSCRIPT
GateHouse Media Overview
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Community Focused Content SMB Solutions Provider
New Media Reach
Corporate Growth Strategy
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Local Market
ContinuityOrganic Growth Acquisitions
$735MM+ of Acquisitions
Strong local news brands, at an attractive price, offer long term opportunity• Increasingly national footprint supports new business launches, at
scale
• Anticipate closing on Calkins Media newspapers/related assets shortly
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Acquisition Timeline
Q3 ‘13
Q4 ‘13
Q1 ‘14
Q2 ‘14
Q3 ‘14
Q4 ‘14
Q1 ‘15
Q2 ‘15
Q3 ‘15
Q4 ‘15
Q1 ‘16
Q2 ‘16
Q3 ‘16
Q4 ‘16
Q1 ‘17
Harris Enterprises
Organic Revenue Growth
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• Goal: Deliver year-over-year revenue growth by Q2 2018 -- driven by local, controllable revenue
• Significant focus on creating organizational alignment
Compass Revenue Initiatives
O&O Digital
ThriveHive aka Propel Marketing
Consumer Revenue
Live Events
Promotions
Cloud Services
O&O Digital
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• Garcia Redesign: Opportunity for re-set• Reduced ad impressions; increased
viewability• ‘Infrastructure’ improvements• Go-to market approach
• Ongoing refinements• Article page• Interscroller (beta 8/1) to replace interstitial• Remnant: header bidding
• Greater accountability emphasis• Established KPI targets: Rate, Sell-thru and
Rich Media, with monthly scorecards• Hired 40 digital sellers, expanded training• Digital Diamonds elite sales program• Updated compensation plans (incl.
Publishers)
New Article PagePrototype Interscroller Ad Unit
About ThriveHive
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ThriveHive is a leading digital solutions provider helping local businesses connect with more customers.
COST EFFECTIVE With more than 10,000 private
sector clients, we have the experience and scale to offer
proven tools and strategies that deliver measurable results.
ONE-STOP SHOP We have all you need for a successful online campaign
including website, social media, display ads, videos,
and more.
TRANSPARENT We believe in complete
transparency, providing you with measurable results
through a 24-hour accessible reporting platform.
Small Business Marketing Platform
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Guided and Automated
Your business results at a glance
Facebook-style feed Simple yet powerful
Take action
Website Creation and Much More
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Contact Management
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Lead Intelligence
Automatically enriched contacts with built-in tracking and scoring
Machine Learning-Powered
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Consumer Data
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Single Customer View (SCV) build via a new consumer data warehouse§ Discovery effort started last
year, launches in Fall
Most likely early applications:§ Enhanced consumer marketing
for paid print & digital subs, and e-newsletter signups
§ New O&O email product§ Facebook-like display targeting
Other potential applications:§ Loyalty/rewards programs§ Predictive intelligence§ ThriveHive “seeding”§ PIAAS
Consumer RevenueImproved Consumer Experience
• Redesigned digital, print products• Research-based section launches,
produced by CND• Fewer, more ‘premium’ premiums• Content ‘extras’ for subscribers
More and More Strategic Marketing
• Enabling platforms: Salesforce Marketing Cloud, Piano VX
• Freemium vs. standard meter• High-Low win-back pricing • Opt-in premiums
Revenue Diversification• Consumer Data warehouse• Looking forward: Increased focus on
lead gen partnerships, including e-commerce
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Freemium Model
Standard Meter Model
Promotions
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• ‘Recommitted’ to our Second
Street partnership
• Dedicated team and aggressive
growth goals (revenue, database)
• Integrating into all sales
initiatives (categories and
platforms)
• Measurable results for advertisers
– leads, emails, data
Promotions Revenue Up 5x from PY Estimate
Promotions Volume Up 188% from PY
Promotions Database Up 83% in first year
Building Our Consumer Database
• More robust consumer
profiles
• Currently shared with
Consumer Marketing
• Integration with our first
party data underway
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Best of the Best
• Integrated print-digital-live events program, leverages Second Street voting platform to drive engagement
• Nearly all markets participate in 2017
• Target: $7mm in promotions revenue
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Herald DemocratSherman, TX
200K+ Total Votes, $256K revenue
Live and Virtual Events
• 240+ events in 2017, across all divisions
• Focus on proven events for scale and efficiency
• Quarterly event ‘schedules’ for largest markets, to include B2B and virtual events
• Increased Live Events staff; appointed divisional liaisons
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THE
OFFICIA L PEO PLE’S CH O ICE A W
A RDS
TH
E O FFICIA L PEO PLE’S CH O ICE AW
ARD
S
2017
Launching National Event: Flavored Nation
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BridgeTower MediaLocally focused, B2B portfolio aligns with Propel Business Services and Live Events
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UpCurve Vision
Own the three critical elements that every SMB business needs to succeed:
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Money: Capital, payments, accounting and invoicing
People: Staffing, payroll, and benefits
Growth: Sales, Marketing and Workflow – (email, communication, and collaboration tools)
UpCurve – Vertical Marketing
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