Digital Media Strategy

Gatorade

By: Jordan Brown

Twitter› Tweets will consist of: new products,

promotions and sweepstakes. They will also tweet about Gatorade Athletes and tweet out videos to our followers.

› Goals: Tweets/day: 1-5 tweets 50+ RT and 50+ favorites/tweet Followers/day: 50+

› Hashtag: #WINFROMWITHIN

Social Media

Facebook› Post will include: Products, promotions,

sweepstakes, and videos and pictures of our campaigns and commercials. Also information and pictures with our Gatorade athletes.

› Goals: Page likes/day: 100+ Comments/posts: 100+

Social Media

YouTube› Gatorade will stream commercials,

Gatorade Athletes and sponsored Gatorade events.

› Goals: Views/week: 800+ Likes/week: 500+

Social Media

Internet Marketing Our Internet marketing includes:

› Social media› SEM› SEO 

Website: www.gatorade.com› Products› Videos/commercials› Gatorade athlete profiles› Information and history about the company

We will place Internet ads on the side of search engine results that use the keywords/tags our company has set up

Internet Marketing- SEM/SEO

SEM: Will be visible on all search engine results (mainly focusing on the top two Google and MSN)

  The goal of our SEM is to come up with keywords

associated with our company› Keywords:

Sports drinks Sports drinks Vs. Water Gatorade g2 G series Electrolytes Rehydrate

These key words will lead to better results in our SEO which increases our page visibility in search results

Gatorade.com› Products› Videos/commercials› Gatorade athlete profiles› Personal High School Player or the year bio› Information and history about the company

Website

Gatorade will have a mobile app.› Similar to website, provides information, products,

and promotions› Available on IPhone and Android markets› Push Notifications

Is It In You? App.› New app inspired by 2012 ‘Win From Within’

campaign› App. directly interacts with an athletes schedule to

emphasis the importance of sports drinks and nutrition into their health

Mobile Strategy

Budget

12-month plan› Digital Marketing Budget: $48,000 per

month› SEO: $9,600 per month (20%)› PPC: $14,400 per month (30%)› Social Media: $14,400 per month (30%)› Email: $2,400 per month (5.0%)› Mobile: $4,800 per month (10%)› Content: $2,400 per month (5.0%)

Men and women 14 + years of age who are athletes or physically active people. (Not solely this group but heavily focused on them.)

› World Wide Primarily US, UK, and Canada› All languages but focus on: English, Spanish,

French and German

Target Audience