gazela: asesor digital de redes sociales para … · 2018. 4. 20. · gazela: asesor digital de...

6
>A! !" $%&'()*&+," -( ", *+'&%.,/*0+! #$%#! &'()*'+,-'./0)1,-'! 23 #%! 43 53 67789 %:;<.<=%$ GAZELA: ASESOR DIGITAL DE REDES SOCIALES PARA ADOLESCENTES ůďĞƌƚŽ /ƐĂƐŝͲŶĚƌŝĞƵ ŶŐĞů >ſƉĞnjͲĂƌƌĞƌĂ WŝůĂƌ ZƵŝnjͲ/累Ğnj Ğ /ŹĂŬŝ ŶŐƵůŽͲ /,=14=1 8+0,'91 )%&%-.84='-,2 ŝŶŐĞŶŝĞƌŽ ŝŶĚƵƐƚƌŝĂů Ğ ŝŶŐĞŶŝĞƌŽ ĞŶ ĂƵƚŽŵĄƟĐĂ LJ ĞůĞĐƚƌſŶŝĐĂ ŝŶĚƵƐƚƌŝĂů ƉŽƌ ůĂ B+*C(%)*-,- -(" L,@) Y,)/& LJ ĚŝƉůŽŵĂ ĚĞ ĞƐƚƵĚŝŽƐ ĂǀĂŶnjĂĚŽƐ ĞŶ ŝŶŐĞŶŝĞƌşĂ ĚĞ ĞůĞĐƚƌſŶŝĐĂ LJ ĐŽŶƚƌŽů ĞƐ ĚŽĐƚŽƌĂŶĚŽ ŝŶǀĞƐƟŐĂŶĚŽ ŵŽĚĞůŽƐ ĚĞ ĐŽůŽƌ ďŝŽŝŶƐƉŝƌĂĚŽƐ ƉĂƌĂ ůĂ ƐĞŐŵĞŶƚĂĐŝſŶ ĂƵƚŽŵĄƟĐĂ ĚĞ ŝŵĄŐĞŶĞƐ ĚŝŐŝƚĂůĞƐ Ɛ ŝŶǀĞƐƟŐĂĚŽƌ ĞŶ Ğů ĐĞŶƚƌŽ ƚĞĐŶŽůſŐŝĐŽ dĞĐŶĂůŝĂ ƚƌĂďĂũĂŶĚŽ ĞŶ ĂƉůŝĐĂĐŝŽŶĞƐ ĚĞ ǀŝƐŝſŶ ĂƌƟĮĐŝĂů ƉĂƌĂ ůĂƐ d/Ɛ LJ Ğů ƐĞĐƚŽƌ ŝŶĚƵƐƚƌŝĂů ^%(, -( 1&.$23(% Y*)*&+ ŝǀŝƐŝſŶ /dͲƵƌŽƉĞĂŶ ^ŽŌǁĂƌĞ /ŶƐƟƚƵƚĞ dĞĐŶĂůŝĂ WĂƌƋƵĞ dĞĐŶŽůſŐŝĐŽ ĚĞ ŝnjŬĂŝĂ /ďĂŝnjĂďĂů ŝĚĞĂ ĚŝĨ ϮϬϮ ϰϴϭϳϬ ĂŵƵĚŝŽ ƐƉĂŹĂ ,"5(%3&H*),)*G3(/+,"*,H/&. l4*,+ PDF,Y.#&'','& ĞƐ ƚĠĐŶŝĐŽ ƐƵƉĞƌŝŽƌ ĞŶ ĂĚŵŝŶŝƐƚƌĂĐŝſŶ ĚĞ ƐŝƐƚĞŵĂƐ ŝŶĨŽƌŵĄƟĐŽƐ Ɛ ƚĠĐŶŝĐŽ ƉƌŽŐƌĂŵĂĚŽƌ ĚĞ dĞĐŶĂůŝĂ ĚĞƐĚĞ ŚĂĐĞ ϭϭ ĂŹŽƐ LJ ĞŶ ůĂ ĂĐƚƵĂůŝĚĂĚ ƚƌĂďĂũĂ ĞŶ ƉƌŽLJĞĐƚŽƐ ĚĞ ŝŶǀĞƐ. ƟŐĂĐŝſŶ ĞŶ Ğů ĚĞƐĂƌƌŽůůŽ ĚĞ ĂƉůŝĐĂĐŝŽŶĞƐ ĚĞ ĂLJƵĚĂ Ă ůĂ ƚŽŵĂ ĚĞ ĚĞĐŝƐŝŽŶĞƐ ĂƉůŝĐĂŶĚŽ 42)*+()) K+3(""*7(+/( ĂƉůŝĐĂĐŝŽŶĞƐ ƌĞůĂĐŝŽŶĂĚĂƐ ĐŽŶ ůĂƐ ƌĞĚĞƐ ƐŽĐŝĂůĞƐ ĚĞ ŝŶƚĞƌŶĞƚ LJ ĂůŐŽƌŝƚŵŽƐ ĄŐŝůĞƐ ƉĂƌĂ ůĂ ŝŶĚĞdžĂĐŝſŶ LJ ƌĞĐƵƉĞƌĂĐŝſŶ ĚĞ ŝŵĄŐĞŶĞƐ ŵĠĚŝĐĂƐ ƉŽƌ ƐŝŵŝůŝƚƵĚ ǀŝƐƵĂů dĞĐŶĂůŝĂ ƌĞĂ ĚĞ ŽŵƉƵƚĞƌ sŝƐŝŽŶ ,+7("H"&$(=G3(/+,"*,H/&. 5-+&' /2-Y.)0Zf,Y ůŝĐĞŶĐŝĂĚĂ ĞŶ ŐĞŽŐƌĂİĂ Ğ ŚŝƐƚŽƌŝĂ ƉŽƌ ůĂ B+*C(%)*-,- -( T%,+,-, ĞƐ ŝŶǀĞƐƟŐĂĚŽƌĂ ĞŶ Ğů ƌĞĂ ĚĞ ^ĞƌǀŝĐĞ /ŶĚƵƐƚƌLJ A' dĞĐŶĂůŝĂ ZΘ/ ŶƟŐƵĂ ƌĞƐƉŽŶƐĂďůĞ ĚĞů 1(+3%& -( 6&/2.(+3,/*0+ ĚĞ ZŽďŽƟŬĞƌ Ɛ ĚŝƌĞĐƚŽƌĂ ĚĞů ƉƌŽLJĞĐƚŽ ĚĞ ĨƵƐŝſŶ ĚĞ 'ĞƐƟſŶ ĚĞů ŽŶŽĐŝŵŝĞŶƚŽ A' dĞĐŶĂůŝĂ ZΘ/3 dĞĐŶĂůŝĂ ƌĞĂ ĚĞ ^ĞƌǀŝĐĞ /ŶĚƵƐƚƌLJ $*",%H%2*=G3(/+,"*,H/&. /ŹĂŬŝ ŶŐƵůŽͲZĞĚŽŶĚŽ ĞƐ ůŝĐĞŶĐŝĂĚŽ ĞŶ ŝŶĨŽƌŵĄƟĐĂ ƉŽƌ ůĂ B+*CH -( 6(2)3& dŝĞŶĞ ŵĄƐ ĚĞ ϮϬ ĂŹŽƐ ĚĞ ĞdžƉĞƌŝĞŶĐŝĂ ĞŶ ĐĞŶƚƌŽƐ ƚĞĐŶŽůſŐŝĐŽƐ ŚĂďŝĞŶĚŽ ƉĂƌƟĐŝƉĂĚŽ ĞŶ ƉƌŽLJĞĐƚŽƐ ĚĞ /н ƐŽďƌĞ ĂƉůŝĐĂ. ĐŝŽŶĞƐ ĞŵƉƌĞƐĂƌŝĂůĞƐ ĚĞ ƚĞĐŶŽůŽŐşĂƐ ĂǀĂŶnjĂĚĂƐ ĚĞ ůĂ ŝŶĨŽƌŵĂĐŝſŶ LJ ĐŽŵƵŶŝĐĂĐŝſŶ ƚĂŶƚŽ ŶĂĐŝŽŶĂ. ůĞƐ ĐŽŵŽ ĞƵƌŽƉĞŽƐ Ɛ ŐĞƌĞŶƚĞ ĚĞ ŵĞƌĐĂĚŽ ĞŶ Ğů ƌĞĂ ĚĞ KƉƟŵŝnjĂĐŝſŶ DŽĚĞůŝnjĂĐŝſŶ LJ ŶĂůşƟĐĂ ?MƉƟŵĂD A' dĞĐŶĂůŝĂ3 dĞĐŶĂůŝĂ ƌĞĂ MƉƟŵĂ *+,O*H,+72"&G3(/+,"*,H/&. /,%23,4 ů ƵƐŽ ĚĞ ůĂƐ ƌĞĚĞƐ ƐŽĐŝĂůĞƐ ƐĞ ŚĂ ŵĂƐŝĮĐĂĚŽ ĐŽŵƉĂƌƟĠŶĚŽƐĞ Ă ƚƌĂǀĠƐ ĚĞ ĞůůĂƐ ŵŝůůŽŶĞƐ ĚĞ ĂƌĐŚŝǀŽƐ ǀşĚĞŽƐ LJ ĨŽƚŽŐƌĂİĂƐ Ăů ̺à LJ ƐƵƐƟƚƵLJĞŶĚŽ Ă ŽƚƌŽƐ ƐŝƐƚĞŵĂƐ ĚĞ ĐŽŵƵŶŝĐĂĐŝſŶ ŵĄƐ ƚƌĂĚŝĐŝŽŶĂůĞƐ ĐŽŵŽ Ğů ƚĞůĠĨŽŶŽ ĞͲŵĂŝů LJ ƐŵƐ ^ŝŶ ĞŵďĂƌŐŽ ŵƵĐŚĂƐ ǀĞĐĞƐ ƐĞ ƵƟůŝnjĂŶ ĞƐƚŽƐ ŵĞĚŝŽƐ ĂƌďŝƚƌĂƌŝĂŵĞŶƚĞ ĚĞƐĐŽŶŽĐŝĞŶĚŽ ƐƵƐ ƌĞƉĞƌĐƵƐŝŽŶĞƐ ƉŽƐƚĞƌŝŽƌĞƐ WŽƌ ĞůůŽ ŶĂĐĞ T,=(", ƵŶĂ ƉůĂ. ƚĂĨŽƌŵĂ ƋƵĞ ƚƌĂƚĂ ĚĞ ƉƌŽƉŽƌĐŝŽŶĂƌ Ă ůĂ ƐŽĐŝĞĚĂĚ ĞŶ ŐĞŶĞƌĂů LJ Ă ůŽƐ ĂĚŽůĞƐĐĞŶƚĞƐ ĞŶ ƉĂƌƟĐƵůĂƌ ůĂƐ ŚĞƌƌĂŵŝĞŶƚĂƐ ŶĞĐĞƐĂƌŝĂƐ ƋƵĞ ůĞƐ ƉĞƌŵŝƚĂŶ ŐĂƌĂŶƟnjĂƌ ƐƵ ƉƌŝǀĂĐŝĚĂĚ Ă ůĂ ŚŽƌĂ ĚĞ ƉĂƌƟĐŝƉĂƌ ĞŶ ůĂƐ ƌĞĚĞƐ ƐŽĐŝĂůĞƐ ^Ƶ ĂĐƟǀŝĚĂĚ ƐĞ ĐĞŶƚƌĂ ĞŶ ƚƌĞƐ ĞůĞŵĞŶ. ƚŽƐ ƉƌŝŶĐŝƉĂůĞƐ ƐĞƌǀŝĐŝŽƐ ĚĞ ǀŝŐŝůĂŶĐŝĂ ƐĞƌǀŝĐŝŽƐ ĚĞ ƉƌŽƚĞĐĐŝſŶ LJ ƐĞƌǀŝĐŝŽƐ ĚĞ ĂƐĞƐŽƌĂŵŝĞŶƚŽ ũƵƌşĚŝĐŽ 5&+&0'&% 6+&7, ZĞĚĞƐ ƐŽĐŝĂůĞƐ 42"";*+7 ĚŝŐŝƚĂů 1;5(%52"";*+7 WƌŝǀĂĐŝĚĂĚ ^ĞŵĄŶƟĐĂ ŝŽŵĞƚƌşĂ ZĞĐŽŶŽĐŝŵŝĞŶƚŽ ĨĂĐŝĂů ƐĞƐŽƌĂŵŝĞŶƚŽ ůĞ. ŐĂů ^ƵƉůĂŶƚĂĐŝſŶ ĚĞ ŝĚĞŶƟĚĂĚ WĞĚĞƌĂƐƟĂ sŝŐŝůĂŶĐŝĂ WƌŽƚĞĐĐŝſŶ WƌŽLJĞĐƚŽ WƌŽĐĞƐĂŵŝĞŶƚŽ ĚĞ ŝŵĂŐĞŶ ƌƚşĐƵůŽ ƌĞĐŝďŝĚŽ Ğů ϮϬ.Ϭϰ.%# ĐĞƉƚĂĐŝſŶ ĚĞĨŝŶŝƚŝǀĂ ϮϬ.$<.%#

Upload: others

Post on 17-Sep-2020

2 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: GAZELA: ASESOR DIGITAL DE REDES SOCIALES PARA … · 2018. 4. 20. · gazela: asesor digital de redes sociales para adolescentes o } / ] r v ] µ u v p o > Ì r u w ] o z µ ] Ì

>A!(((((!"#$%&'()*&+,"#-(#",#*+'&%.,/*0+!"#$%#!"&'()*'+,-'./0)1,-'!"23"#%!"43"53"67789"%:;<.<=%$

GAZELA: ASESOR DIGITAL DE REDES SOCIALES PARA ADOLESCENTES

/,=14=1

8+0,'91()%&%-.84='-,2B+*C(%)*-,-#-("#L,@)#Y,)/&

^%(,#-(#1&.$23(%#Y*)*&+

,"5(%3&H*),)*G3(/+,"*,H/&.

l4*,+(PDF,Y.#&'','&.

42)*+())#

K+3(""*7(+/(

,+7("H"&$(=G3(/+,"*,H/&.

5-+&'(/2-Y.)0Zf,Y B+*C(%)*-,-#-(#T%,+,-,

"A'" 1(+3%&#-(#6&/2.(+3,/*0+#

"A'" 3

$*",%H%2*=G3(/+,"*,H/&.

B+*CH#-(#6(2)3&

.

.

? D"A'" 3

*+,O*H,+72"&G3(/+,"*,H/&.

/,%23,4

T,=(", .

.

5&+&0'&%(6+&7,42"";*+7 1;5(%52"";*+7 .

. .%#.$<.%#

Page 2: GAZELA: ASESOR DIGITAL DE REDES SOCIALES PARA … · 2018. 4. 20. · gazela: asesor digital de redes sociales para adolescentes o } / ] r v ] µ u v p o > Ì r u w ] o z µ ] Ì

T,=(",

!"#$%&'()*&+,"#-(#",#*+'&%.,/*0+!"#$%#!"&'()*'+,-'./0)1,-'!"23"#%!"43"53"67789"%:;<.<=%$""""">A>

M-9+,O'R"9.-"

80%9'&69.

T,=(", .

4')E/-G&3"T,=(",&'-2*0'&3

:,;<1'=%

)%&%-.84='-,2@(8+0,'91 PDF,Y.#&'','&@(l4*,+ /2-Y.)0Zf,Y@( 5-+&' 3" FT,=(",!"#$%&'()*&+,"#-(#",#*+'&%.,/*0+

)49'1=266-D4

.

.

3

.

/;5(%52"";*+7

.

P,/(5&&O!" "/" ."/"R,..(%!"&/4"0>A>"2'J"+@&"1&>A>&"

.

.

.

.

.

52"";*+7

52"";*+7

T,=(", ..

.

.

!+3("7;#K5,*

K%2+D

"0/4"'L('-*'40*>".

849,6,=,49,%

L%&3&/&"&#-(#,/32,/*0+#()/&",%#,+3(#("# /;5(%52"";*+7#

!.*/*" ? D

/*0+#)&5%(#1;5(%52"";*+7 L%&3&/&"&#

!.*/*

C/-+>&9"

Page 3: GAZELA: ASESOR DIGITAL DE REDES SOCIALES PARA … · 2018. 4. 20. · gazela: asesor digital de redes sociales para adolescentes o } / ] r v ] µ u v p o > Ì r u w ] o z µ ] Ì

>AQ(((((!"#$%&'()*&+,"#-(#",#*+'&%.,/*0+!"#$%#!"&'()*'+,-'./0)1,-'!"23"#%!"43"53"67789"%:;<.<=%$

.

.

!.*/* 6(/?"&7&!"

T,D

=(",

.E(3E,++;" ?E(3E,++;!"1&+3%&"# $,%(+3,"# -(#

1&+)2D

"?

T,=("," 4/" )->)>" A'"

8'J2-9,692'&

T,=(","&'",>&>"'4")-'&"

.

.

/"/;5(%52"";*+73

g2$(,%(R"9.-"

.

.

.

.

.

T,=(",

.

.

K".*:5&7,-&

T,=(",

Page 4: GAZELA: ASESOR DIGITAL DE REDES SOCIALES PARA … · 2018. 4. 20. · gazela: asesor digital de redes sociales para adolescentes o } / ] r v ] µ u v p o > Ì r u w ] o z µ ] Ì

T,=(",

!"#$%&'()*&+,"#-(#",#*+'&%.,/*0+!"#$%#!"&'()*'+,-'./0)1,-'!"23"#%!"43"53"67789"%:;<.<=%$""""">AS

.

4'0'&>-*/3K".*K+)$(/3&% T,=(",!"'4.

.

.

.

.-*/&3"

.

.

K".*T2,%-,()$,"-,)

T,=(", .

.

.

0/+(/4'4"T,=(",3"

)49,*'&6-D4(,4(',=,%(%16-&+,%

P,/(5&&O .

.P,/(5&&O T%,$9# :LK"

?T%,$9:LK ..

T,=(",3">*K+)$(/3&%

T,=(", .

T,=(",9".*:D

5&7,-&!".*K+)$(/3&% ..*T2,%-,()$,"D

-,)

C140*/4'&9"

P,/(5&&O"A'"T,=(",

.

.*T2,%-,()$,"-,) .*:5&7,-&

.*K+)$(/3&%" &'-@" 0>(>J"

T,=(",

P,/(5&&O3"

]-13,9'N&(K&6-&+

.

G,.P2-%.T&'6N&8+0,'1+&.PDF,Y 8*HY129 /2-Y.8+Y1+&!"#$$:D3"R'"B'0B/!"'4"

.G,.P2-%.T&'6N& 8+0,'1+&.PDF,Y 8*HY129 /2-Y.8+Y1+&!"

#$$:D3

.

.

? !(

Page 5: GAZELA: ASESOR DIGITAL DE REDES SOCIALES PARA … · 2018. 4. 20. · gazela: asesor digital de redes sociales para adolescentes o } / ] r v ] µ u v p o > Ì r u w ] o z µ ] Ì

>A`(((((!"#$%&'()*&+,"#-(#",#*+'&%.,/*0+!"#$%#!"&'()*'+,-'./0)1,-'!"23"#%!"43"53"67789"%:;<.<=%$

2'0)/-'&"&/(/-)'"?7QHD"?T21=14*!"#$$$D!" "?:14*"(3#,"H U&.;,% P&9H& T&4,%&4 844&=2'&-!"

.T,=(", .

.

.

.,->+*'4)/&"?#H,4#(3#,"H

.

.

.

T,=(",".

.

A'"P,/(5&&O

.

E',0>+

T,=(",

.

T,=(",

.

.

.

.

T,=(", P,/(5&&O"+'A*>4)'".

.*T2,%-,D

()$,"-,) .*:5&7,-&

.

.

.A>&3

T,=("," '4".

.

.T,=(","0/4" "

3

8*'&=,6-3-,491%

("#,)()&%#-*7*3,"#-(#"&)#,-&"()/(+3()

6($,%3,.(+3&#-(# K+-2)3%*,#-("#T&5*(%+&#Y,)/& P&+-&#

!2%&$(&#-(#6(),%%&""&#M(7*&+,""?P(-(% .+>"T,*3(O3

Page 6: GAZELA: ASESOR DIGITAL DE REDES SOCIALES PARA … · 2018. 4. 20. · gazela: asesor digital de redes sociales para adolescentes o } / ] r v ] µ u v p o > Ì r u w ] o z µ ] Ì

T,=(",

!"#$%&'()*&+,"#-(#",#*+'&%.,/*0+!"#$%#!"&'()*'+,-'./0)1,-'!"23"#%!"43"53"67789"%:;<.<=%$""""">A"

.!+3("7;#K5,*!"

0/4)'4*A>"'4"P,/(5&&O3

:14*@(R,14* U,1@(_-4*2 80-=-@(],%3& 80-=-@(\14*- .

1&.$23(%# C*)*&+# *.,7(# 2+-(%)3,+-*+7!"

T21=14*@( T21 .

P&9H&@(5143&';(5B T&4,%&4@(PB 844&=2'&-@(RB .D

U&;,%()))@(\14%14

,+-#)*7+,"#$%&/())*+7

AAAH+(3+,++;H/&.

L%&3&/&"&#!>K1K .

.

.

#H,4@(M,'',46, VH12@(k-&4*.R,&4 #13&4-6-2@(G1'-4 U2&4*@(MH13&%

L%&/)#&'#39(#K!!!#1&.D

D

"?

"

(

.(