gb_dfss_v2_trwpres[1]
DESCRIPTION
Green Belt DFSS Training MaterialTRANSCRIPT
© TRW Automotive Inc. 20052
Goals of the DFSS Module• The goals of this module are to understand:
– Purpose and key concepts of Design for Six Sigma (DFSS)
– Relationship with other activities & processes:– E.g. GDPIM, existing practices in design and the business
– Continuing relevance of DMAIC in Design:– DMAIC methodology & tools– When to use the “IDOV” methodology
– Key tools
– TRW plans for DFSS deployment.
© TRW Automotive Inc. 20053
Why DFSS?
• DFSS has a different emphasis: – It addresses getting it right first
time (and every time the design is implemented thereafter).
•Remember that DMAIC is an improvement methodology.•DMAIC is applied where the product (or service, or process) exists and when there is substantial opportunity for improvement – i.e. it was not right first time (and/or that circumstances have changed).
© TRW Automotive Inc. 20054
DFSS at TRW Automotive is:• It is three concepts, to be taken together:
– First, it is a set of principles• It’s about getting the design right - for product or
process.
– Second, a methodology to implement these principles• Identify, Design, Optimize, Validate - (IDOV)
– Third, the structured use of appropriate tools to support the principles, such as:
• Quality Function Deployment (QFD)• Design Scorecards• Robust Design
© TRW Automotive Inc. 20055
DFSS Concept #1: A Set of Principles
• Do not design what the customer does not want
• Do not design what you cannot make
• The design must work every time
• The “design” can be the design of a product, process, or The “design” can be the design of a product, process, or service.service.
• In this module “Product” is used to imply all of these.In this module “Product” is used to imply all of these.
© TRW Automotive Inc. 20056
The Vision of DFSS
Reactive Design Quality
Predictive Design Quality DFSS
From• Evolving design requirements• Extensive design rework • Product performance
assessed by “build and test”• Performance and producibility
problems fixed after product in use
• Functionally serial product development
• Quality “tested in”
To• Disciplined CTQ flowdown• Controlled design parameters• Product performance modeled
and simulated • Designed for robust performance
and producibility
• Functionally integrated product development
• Quality “designed in”
Note: Where you see ‘product’ you can read manufacturing or transactional process
© TRW Automotive Inc. 20057
DFSS Concept #2: Methodology - “I”• Identify and Define the customer and the business needs•Analogous to the DMAIC “Define” & “Measure” phases -
– There’s a strong emphasis on “Identifying” the customer needs
• Focus on designing what the customer does want.– Identify and make a good fit of the business needs, as
well.• Manufacturability (* see notes) and cost are critical from the
start.– Benchmarking also occurs – measuring and analyzing
strengths and weaknesses of other product.• Competitors, other industries, and TRW’s
own product and processes are all potential and useful benchmarks.
• However the new design is likely to end up quite different from the benchmark.
© TRW Automotive Inc. 20058
DFSS Concept #2: Methodology - “D”• Design and Develop the product– There is no direct equivalent within DMAIC– What matters in the Design needs to be
identified‡ – performance, “build” process, etc.– It involves the creation of multiple concepts
to best meet the needs and requirements which were identified• The “manufacturing” process is designed and developed at
the same time as the product is designed– Then the selection & evaluation of the best concept is carried
out• Simulation or other concept analysis may be necessary• Ideas from more than one concept can be combined• Evaluation criteria such as cost are a major part of this
selection– An initial estimate of product (or process) performance &
“manufacturing”capability is then predicted
© TRW Automotive Inc. 20059
DFSS Concept #2: Methodology - “O”• Optimize the design– Start by implementing the “Best” concept from the Design phase
(or possibly a couple of alternatives):– How can it be made better?
• How does it perform against expectations?• How can the Manufacturability* be improved?• Can the cost be reduced (for example, are component tolerances too tight)?• What effect does the real environment have on the product -
is it robust ‡?
© TRW Automotive Inc. 200510
DFSS Concept #2: Methodology - “V”• Validate the design– Move towards product launch -– Validate representative parts
• Does it meet customer and businessexpectations?
– Validate the roll-out of the product• Is the manufacturing* process stable over
time?• Are the key performance criteria controlled
in advance of completion of product manufacture?
– What is useful for the future?• How can the experience from this product
be used to benefit the next design?
© TRW Automotive Inc. 200511
What can IDOV be applied to?•The IDOV methodology is “scaleable” and applicable to many designs – anything from large to very small:
– It can be used for design of a complex system– It can be applied to design of a single component– All services and processes can have IDOV applied to
their design.
•Transactional business processes:
Products:
Manufacturing processes:
© TRW Automotive Inc. 200512
The Fit of DFSS to Other Activities•GDPIM is TRW Automotive’s product introduction methodology, with standard deliverables (checklists, tollgate reviews and so on).
– GDPIM is “What” needs to be delivered during the design of new automotive systems and modules.
– DFSS complements GDPIM by helping to answer “How” to provide a good design
•DFSS builds upon good design practice
•DFSS does not replace:– Research & Development– Good Engineering practice– Commercialization
© TRW Automotive Inc. 200513
So, Why is DMAIC Still Necessary?
• Six Sigma fundamentals are acquired through DMAIC• Essential statistics, variation, accurate collection and use of data, etc.
• DMAIC remains the optimum methodology of improvement for any reasonably complex problem because:
• The problem is effectively defined - with scope, benefit and timescales• A baseline is established and any improvement is assessed objectively• The problem is analyzed before improvements are implemented,
reducing repetitive “best guess” attempts• The control phase focusses on sustaining the improvement• And you will now be aware of more !
• The training introduces appropriate tools (e.g. D.O.E. & Reliability analysis)
• They are introduced within DMAIC & taken further in DFSS
© TRW Automotive Inc. 200514
Which Methodology To Use:• Classic 6σ (DMAIC)Classic 6σ (DMAIC)
– An Improvement Methodology– Appropriate for the majority of 6σ
projects– Appropriate for design
improvements (potentially lower risk than a new design)
– Perform pilot build and implement change during the Improve phase
– Appropriate only if focus will be on 1 or 2 CTQ’s
• DFSS (IDOV)DFSS (IDOV)– Methodology for creation from
new (or “start again”)– Less appropriate if a baseline
already exists– Perform pilot build and
implement design during the Validate phase
– Appropriate if a balance needs to be established between many CTQ’s
Define
Measure
Analyze
Improve
Control
© TRW Automotive Inc. 200515
Which Methodology To Use:
Existing Process, product
or service ?
Meet clientrequirements ?
Process Management
No
Business need to improve?
IDOV
IncrementalImprovementsufficient ?
No
No
Yes
Yes
Yes
Improvement Approach
Step 4Is solution a new
process,Product or service ?
Step 1- DefineStep 2- MeasureStep 3- Analyse
Step 5- Control
No
DMAIC
Yes
Yes
Less appropriate if a baseline already exists: If a baseline already exists, it is an improvement project – DFSS is more suitable for new or ‘start again’ projects, in which case benchmarks (comparisons with competitor, other areas or businesses) are relevant, but are not a representative baseline.
Some terminology:The whole thing (DFSS, IDOV, DMAIC, Classic) is called “Six Sigma”Classic Six Sigma is the description of the activity which will follow the DMAIC methodology, which the Green Belts have just been taught.Design for Six Sigma is the description of theactivity which will follow the IDOV methodology, and is the subject of this module.Of the five terms, only DMAIC and DFSS are used in the same way, industry-wideBut “Classic Six Sigma” and IDOV are commonly used in the industryThe overarching term “Six Sigma” and the specific “Classic Six Sigma” are sometimes confounded with each other.
No
© TRW Automotive Inc. 200516
DFSS Concept #3: Structured Use of Appropriate Tools• Project Management • Benchmarking – performance & process• Multi-Generation-Product-Plan (MGPP) • Quality Function Deployment (QFD) • Design Scorecards• Modeling & Simulation• Theory of Inventive Problem Solving (TRIZ)• Pugh matrix• Cost/Benefit Analysis • Failure Mode and Effects Analysis (FMEA)• Design for Manufacture / Assembly• Design of Experiments• Taguchi Robust Engineering Techniques• Statistical Analysis of Tolerances – Flowdown & Flowup• Reliability Testing and Analysis (e.g. HALT, Weibull)
© TRW Automotive Inc. 200517
Quality Function Deployment - QFD 1
Correlation
Technical Evaluation(from benchmark information)
Importance
CompetitiveComparison
(From benchmark & VOC)
Target(from benchmark &internal information)
Importance
CustomerRequirements
(from VOC)
Measures(From benchmark & VOC)
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45 42 59 36 36 49 81 45 42 27 42 76 15
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Clerk Should BeFriendlyProvide Packages &Messages Upon Arrival
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Provide Directions& Advice - Local
Provide Information- Hotel Services
Help With Luggage
Short Distance toCarry Luggage
Tim
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How Important
Primary Want Secondary Want
5
4
3
2
1
1 2 3 4 5 Competition Comparison
Import
Key:
Our Hotel Six Sigma Inn Holiday Out
Key:
Our Hotel Six Sigma Inn Holiday Out
Relationship Matrix
Strong Moderate Weak
Weight 9 3 1
Relationship Matrix
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Weight 9 3 1
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45 42 59 36 36 49 81 45 42 27 42 76 15 45 42 59 36 36 49 81 45 42 27 42 76 15
© TRW Automotive Inc. 200518
Level Design Characteristic Units Data Type Target USL LSL Mean Std Dev ST/LT Cp/Pp Cpk/Ppk DPMU Sigma
Score Target Sigma
Product Flow rate l/sec variable 50 60 40 53 3 ST 1.11 0.778 9800 2.34 4
Sub-Assy Output Bore Diameter
mm variable 8 10 7 8.1 0.2 ST 2.5 1.833 0 5.51 6
Design Requirements Our Performance
Design Scorecard Format
The solution assumes data is normally distributed Current Sigma
Metric
How centered
is it ?
How variable is the critical parameter ?
Expected Defect Rate
List of Critical to Quality Requirements for the
product, subassemblies & components
Information that must be entered using current
performance data for the critical parameter
Performance expected of the critical parameter
These are the ‘Performance Indicators’ and show how well the critical requirements are being met. (Values automatically generated
by the spreadsheet.)
© TRW Automotive Inc. 200519
The Key Role of Statistics
•The ability to predict the quality of a system from its components is at the heart of the DFSS process and the basis of scorecards.•The sigma level is a meaningful measure of this prediction•Statistics underlie the prediction and control of variation•Product Reliability prediction is an essential measure of launch performance•Statistical tolerancing may provide benefits - versus ‘worst case’ tolerance stacks.•And many other analyses …
– Do you remember the Vision?Do you remember the Vision?
© TRW Automotive Inc. 200520
Quality Prediction: Sigma Flow-up
σ part1, σ part2, ...
Sigma (σ) system
Design Scorecards - Tool for:• Predicting product quality during design• Allocating resources to meet design requirements• Flowup from Manufacturing Capability
Design parameters are statistical, with mean values and
variabilities
Platform
Control Brake System
Automobile
Engine Chassis Fascia
Subsystems
Assemblies
Parts
Probability of failure to meet a system CTQ is due to design parameter variation at lower levels of the system hierarchy
and … can be predicted during the design process via the transfer functions (σ flow-up)
© TRW Automotive Inc. 200521
Robust Design: Taguchi Method
Initial Design
M
yStep-1Reduce Variability
M
y Step-2Adjust Slope
M
y
Ideal Functiony = M
M
y Reality
M
y
y0
Variability due to noises
•Model the Ideal input/output function of the design:
•Optimize in two steps– variation first, then adjust
performance:
•Continue with Tolerance Design
Example:
m= pedal force
Y= braking force at wheels.
© TRW Automotive Inc. 200522
DFSS Deployment• Initial focus is in the 3 major Engineering groups• The training is for specific project teams – i.e. “pull” training•Internal classes provide– An introduction to DFSS and the theory of IDOV– An understanding of IDOV and the related process tools– Specific tool training (currently under development)
• ‘OV’ is by an external consultancy during 2003• Tool training provided ‘just in time’ against a scheduled calendar• Courses are provided for specific tools, e.g:– QFD training – Taguchi Robustness Engineering Techniques
© TRW Automotive Inc. 200523
Method ToolsPrinciples
DFSS is …..
In Summary, DFSS ….• DFSS is three things:
• A set of 3 principles• A methodology (IDOV)• The timely use of
appropriate tools• It can be used in the design of
products, manufacturing processes, and services such as transactional processes.
• DFSS does NOT replace GDPIM but strengthens it• The IDOV methodology is scaleable and can be applied
at many levels• Typically used when:
• There is no existing product/process/service OR• Incremental improvement is not sufficient.