gbob world final 2013 sponsorship
TRANSCRIPT
Statements
Statements
GBOB WORLD FINAL In Chiang Mai, City of Music
THAILAND
Feb 6 – 10, 2014 Date of Concert: Feb 8 2014
In Cooperation With:
Governor of Chiang Mai
Chiang Mai Musicians, Singers, Artists Association (CMSAA)
Chiang Mai Provincial Office of Tourism and Sport (TAT)
Statements
GBOB Bahamas Champion 2012 STINKIN WAYZ
GBOB The world’s biggest music competition for bands playing their own songs, live.
Statements Benefits of GBOB
HISTORY:
(Some Participating Countries)
Statements GBOB Malaysia TV Series 2010
GBOB Finland TV Series 2011
GBOB Bahamas Festival 2012
GBOB Netherlands Festival 2013
MORE PARTICIPATING COUNTRIES:
Statements GBOB WORLD FINAL A thrilling showdown of the BEST NEW BANDS from around the world. Every country sends their winning band to the GBOB World Final.* The World Final happens in a different country every year. * Regional Finals will launch in 2014. The
Winning Band from each Regional Final (ie. Asia Final) will go forward to the World Final.
GRAND PRIZE Band Development Package
Recording contract. Recording in a top studio with a famous Producer. Music Video Production. International Promotion.
Statements
“My personal vision for what we are doing here (in Chiang Mai) -
and yes, it is ambitious - is to be the starting point for changing
the entire music industry of Thailand.”
– Bringkop, Lecturer at the Payap University, Chiang Mai
Statements
GBOB Finland TV Series 2012
SONIA “PIM” COULING | Host for Concert
MICHELLE WAAGAARD | Host, Filmed Interviews
Hosts during the WORLD FINAL
- Model
- Actress
- TV Host/Producer
- MTV Asia VJ
- Teen 8 Grade A (band)
- JAMP (band)
- MTV VJ
- 88Wave FM DJ
Statements
GBOB Finland TV Series 2012
Some Bands coming to the WORLD FINAL
Statements
GBOB Finland TV Series 2012
COSMIC CARNIVAL | Netherlands
Some Bands coming to the WORLD FINAL
Statements Venue, Production, Hotel Partners
Jack Sounds System Official Lights and Sounds Partners
International Convention & Exhibit Centre Official Venue for the World Final
Greenlake Resort Official Hotel Partner
Statements CMSAA Chiang Mai Musicians Singers Artists Association
The GBOB World Final in Chiang Mai is possible because of the efforts of the Chiang Mai Musicians Singers Artists Association (CMSAA), with the goal of promoting Thai music around the world thru Chiang Mai – City of Music.
PLEASE WATCH:
http://www.youtube.com/watch?v=NNywPRjL6Ks
Statements
Chiang Mai attracts nearly 2 million foreign tourists a year (Source: http://goasia.about.com)
10th Best City in the World (3rd in Asia) by Travel + Leisure Magazine for August 2013. (Bangkok ranked top 1 over Paris, London, New York.) 24 in TripAdvisor’s Top 25 Travelers' Choice World Destinations for July 2013. Trip Advisor : the world’s largest traveler site, and bases its decision on millions of reviews. (Source: www.tatnews.org)
TAT Tourist Authority of Thailand
TAT has included the GBOB World Final in their list of activities next year, thus guaranteeing nationwide promotion.
Statements
TV Target TV Partners To be confirmed
MTV THAILAND. We are now finalizing the agreement with MTV Thailand and Asia as Media Partners in the region.
RADIO 12 spots/day/station 2 months
Cool FM Chiang Mai (87.5) Chic FM Chiang Mai (89.5) XFM Chiang Mai (99.25)
6 radio stations in Chiang Mai playing, total of 2,160 ad spots in two months.
LIVESTREAM
Six hour live streaming of the whole event on YouTube Live - worldwide, prime time Asia and Europe. Multi camera production.
NEWSPAPER 60 ads in 1 mth, two news papers
MAGAZINE 1 column per magazine, 5 magazines
Overdrive. By Prart Music Group, the biggest music magazine in Thailand. Thai News & Chiang Mai News. Local newspapers printed in the city. Citylife is the most popular English language magazine in Chiang Mai, Thailand. It has been published since 1992, online and in print. Hip is a monthly magazine focused on music events in Chiang Mai, matched with art, adventure, architecture. Compass Magazine is for tourism, while Chiang Mai Mag features youth fashion trends, gossip, others. Pazzo Magazine focuses on architecture and lifestyle.
Media Partners
Thai News Pazzo
Magazine
Statements Schedule of Events
Date Itinerary
Feb 6 2014 Bands, GBOB Team, and Guests arrive in Chiang Mai
Feb 7 2014 Tour / Interview / Filming of the Bands around Chiang Mai
Feb 8 2014 GBOB WORLD FINAL
(Morning) Press Conference with Guest Performer, Sonia “Pim” Couling, Michelle Waagaard, and GBOB Bands.
4pm – 6pm Pre-Concert Activities
6pm CONCERT at the International Convention and Exhibit Center
11pm After Party
Feb 9 2014 Various Conference Meetings
Feb 10 2014 Departure from Chiang Mai
The GBOB WORLD FINAL is a free concert scheduled evening after the Flower Parade in Chiang Mai, as part of the day’s main itinerary courtesy of the Governor of Chiang Mai and Chiang Mai Provincial Office of Tourism and Sports. Various events will happen as soon as the bands and guests arrive in the city on Feb 6 2014, and depart on Feb 10 2014.
Statements
World Final Sponsors and Partners for 2013 will have their brand / promotions integrated within
different levels of the media /PR plan of the GBOB World Final – in Chiang Mai, in the whole of
Thailand, and Overseas -- targeted to happen from December 2013 – February 2014.
Sponsors and Partners are also allowed to use GBOB’s profile in their own communication –
worldwide. They are also entitled VIP Pass to exclusive activities such as Press Conferences
and the After party. PR/Media/Activities are as follows:
Sponsorship Opportunities
• TOURISM AUTHORITY OF THAILAND
The promotion of the GBOB World Final has been included in the TAT’s plan for 2014,
assuring that the competition will be promoted nationwide.
• MEDIA PLAN
We are now finalizing the agreement with MTV Thailand and Asia as Media Partners in the
region. The GBOB World Final will be promoted in the 6 Radio Stations in Chiang Mai: In
each radio station, GBOB will be allotted a total of 2160 radio spots for two months.
Regarding publications, the World Final will be advertised in two local newspapers in
Chiang Mai: Thai News and Chiang Mai News. Advertising will run in both newspapers for
a month, for a total of 60 ads. The GBOB World Final will be featured in about 5 magazines
distributed in Chiang Mai: Overdrive, Pazzo Magazine, Chiang Mai Magazine, City Life,
HIP, Compass Thai News.
Statements Sponsorship Opportunities These are mostly music, lifestyle, and fashion magazines geared towards the youth,
tourists, and the international community. We will receive one column per magazine.
A total of 1000 posters and 5000 flyers will be distributed in universities, music schools, shopping malls, restaurants, resorts, various tourist attractions, the International Flower Show, the Chiang Mai Airport, transits and busses, others. In Bangkok, posters will be distributed in participating countries’ embassies. Other possibilities include Bangkok music schools, and local transits to Chiang Mai.
5000 CDs with songs from all World Finalists will be available for give-away and for sale. 3000 T-Shirts will be printed for all participating bands, GBOB Team, CMSAA Team, and for sale.
Sponsors and Partners will have their logo placed/ brand mentioned in all tri-media promotion and merchandise. Presenting Sponsors may possibly have their product ads played/published, in addition to their logo.
The GBOB WORLD FINAL will be streamed live, while other events such as interviews and band filming prior to the concert will be uploaded online. There will be six hour live streaming of the whole event on YouTube Live worldwide, prime time Asia and Europe. The live stream will be a multi-camera production. Sponsors and Partners will have their advertising, web ads, and/or logo during live stream and recorded videos.
Statements Sponsorship Opportunities • ONLINE
Online advertising will include Web Ads placed in top websites and social media, exact websites to be announced. GBOB will send an online magazine/brochure to members of GBOB.com and other business associates worldwide, for inviting them to the World Final. Sponsors and Partners will have ads included in this, or their logo placed in front page.
GBOB Radio is an online looped radio featuring songs, interviews, programs about the World Final, plus other great bands in GBOB around the world. Sponsors and Partners may have their ads included in this loop, or their brands mentioned after some songs or talk shows
At GBOB.com, ad /logo spots are located in the Home Page and in each Band Page.
All GBOB social media around the world such as Facebook and Twitter will be centrally handled by the GBOB Team. Sponsors and Partners can have recurring ads blogged in these sites weekly.
• BAND / GUEST ACTIVITIES
Upon arriving in the Chiang Mai Airport, bands and accompanying guests will be shuttled to the Green Lake Resort. From there, they will be ushered to a welcoming conference/program.
Statements
The next day, courtesy of CMSAA and TAT, bands and guests will have a tour around Chiang Mai; and during this tour, they will be filmed/interviewed. This content will be featured online, in documentary, in concert, others. Sponsors and Partners will have their logo and/or ad placed in the welcoming presentation on video screen, in all tour booklets/guides, and/or merchandise. Presenting Sponsors may also have the guests sample their products during welcoming conference, the tour or on filming.
• 50 MINUTE TV DOCUMENTARY
A TV Production team, producer from Scandinavia, will cover the whole GBOB World Final and produce a 50-minute TV Documentary. This Documentary will be given away for free to all 18 participating countries in and distributed to National Directors and business associates for promotional purposes. Sponsors and Partners will have their logo placed during the introduction and during the credits. Presenting Sponsor may have their products sampled / promoted by people during the film.
• PRESS CONFERENCE
A press conference will be held at the venue of the concert during the morning. Present at this press conference will be the participating bands, host Sonia “Pim” Couling, and Guest Artist (to be confirmed).
Sponsorship Opportunities
Statements
Sponsors and Partners will have their logo placed in video / slide
presentations, in streamers at entrances and beside press conference panel.
Presenting Sponsor may have their own streamers beside the panel, and their
products sampled, as well as have their ads inserted within the video
presentation before the start of the press conference.
• WORLD FINAL CONCERT
The GBOB WORLD FINAL is located outdoor of the CMICE (Official Venue), in a
covered area. Two large screens will be placed on both left and right of the stage.
Expected audience is 10,000 – 15,000, as the concert happens during the day of the
Flower Festival which attracts tourists from all over Thailand and the world.
Sponsors and Partners will have their logo placed in varying areas of the stage.
The show starts 6pm, but prior to that, there is possibility for hosting small activities
such as games or others in the venue, by GBOB and/or its Sponsors / Partners, while
audiences go around different Sponsors booths. Sponsors and Partners will have
booths, product sampling, flyering activities, before and during concert. They
may also hold small game activities, others, before concert.
Sponsorship Opportunities
Statements
Ads will also be played in the big screens together with video presentations, before and/or during concert.
There will be a Photo Wall at the main entrance, for taking picture of bands and guest stars. Opening ceremonies start at 6pm, program courtesy of CMSAA for the promotion of Thai Music. After that, the competition begins. Presenter/Sponsors may have their logos on the Photo Wall, others. Sponsors will have their brand mentioned during start of program.
There is a VIP Area in the concert grounds for band’s guests and guests of partners. Sponsors and Partners are entitled to stay at the VIP Area.
GBOB Merchandise and Band Merchandise will be sold in several areas within the concert grounds. Photo booths will also be available for souvenir pictures with bands or friends. Sponsors and Partners will have their advertising / flyers available in all Merchandise Tables. Presenting Sponsors’ Logo/s may be placed in souvenir photos.
The After party happens after the concert, in a large conference room in CMICE. It is an exclusive Gala Dinner for bands and guest performers. VIPs such as the Prime Minister and others will be invited. Sponsors and Partners are also invited to the After party.
Sponsorship Opportunities
Statements SPONSORSHIP PACKAGES To request for the detailed packages, or to request a customized package, you may contact us directly.
Code: TBA – To Be Announced B – Before M – Mid A – After
PRESENTER MAJOR MINOR MEDIA SCHEDULE
ADVERTISING IN MEDIA
Placing the logo in all posters and Flyers (1000 Posters, 5000 flyers) Dec- Jan
Placing the logo /brand mention in newspapers (60 ads, 2 newspapers) Jan
Placing the logo /brand mention in magazine (1 col. Each, 5 magazines) Dec- Jan
Placing the logo /brand mention in Radio spots (12 spots/day, 6 stations) Jan-Feb
Placing the logo /brand mention in all TV announcements TBA Dec- Jan
Advertising in the live /replayed TV Airplay of the World Final TBA Dec- Jan
Advertising in Radio Program TBA Dec- Jan
ADVERTISING ONLINE
Advertising in GBOB Online Magazine Dec- Feb
Placing the Logo w/ link on the Website 2014
Placing the Logo in all Web Banners pertaining to GBOB WORLD FINAL Dec- Feb
Advertising in GBOB Online Radio (30 sec./12 x day) Dec- Feb
Advertising w/ link on GBOB Website Dec- Feb
Advertising w/ link in Social Media News Feed 3x/week 1x/week Dec- Feb
Advertising w/ link during Live Streaming 8-Feb
Advertising in Video Uploads Online related to the GBOB WORLD FINAL 5 sec. Dec- Feb
ADVERTISING IN BAND ACTIVITIES
Advertising in Band / VIP Guest Tourist Booklet
Placing logo in banners/streamers/stage during welcoming conference 6-10 Feb
Brand/Product mention by Emcee during welcoming conference B/M/A B/A 6-10 Feb
Advertising on streamers beside the panel during welcoming conference 6-10 Feb
Placing the logo in CDs (5000 pcs) and T Shirts (3000 pcs) Jan
Advertising on video screen, before program and during breaks TBA 6-10 Feb
Advertisting (flyers / flyer racks )in tables and buffets 6-10 Feb
Product Sampling during tour, filming, and welcoming conference 6-10 Feb
ADVERTISING IN 50 - MINUTE DOCUMENTARY
Placing the Logo in Introduction and Credits 2014
Product sampling in between the film 2014
ADVERTISING IN BUSINESS MEETINGS
Placing the Logo in all business presentation slides 6-10 Feb
Advertising (flyers) in folders for business partners / guests 6-10 Feb
Advertisting (flyers / flyer racks )in tables and buffets 6-10 Feb
Product Sampling 6-10 Feb
Statements
Code: TBA – To Be Announced B – Before M – Mid A – After
PRESENTER MAJOR MINOR MEDIA SCHEDULE
ADVERTISING IN PRESS CONFERENCE
VIP Pass to Press Conference 8-Feb
Placing the logo in all banners/streamers around the vicinity 8-Feb
Brand/Product mention by Emcee during press conference B/M/A B/A 8-Feb
Advertising on video screens before press conference and during breaks TBA 8-Feb
Advertisting (flyers / flyer racks )in tables and buffets 8-Feb
Product Sampling 8-Feb
Product Display / Table 8-Feb
ADVERTISING IN CONCERT
VIP Backstage Passes 8-Feb
Logo in Official Photo Wall at the entrance 8-Feb
Placing the Logo onstage Center Side Side Side 8-Feb
Placing the logo in all banners/streamers around the vicinity 8-Feb
Product / Activity Booth 8-Feb
Flyering 8-Feb
Brand/Product mention by Emcee during concert B/M/A B/A 8-Feb
Product Sampling 8-Feb
Placing the Logo on Stage Interview Wall 8-Feb
Advertising on Big Screens before concert 8-Feb
Handing a prize for winner/s of GBOB World Final 8-Feb
Onstage game activity B/M B 8-Feb
VIP Area
Placing the Logo in Program Guide for VIP Guests 8-Feb
Advertising in Program Guide for VIP Guests 8-Feb
Advertising (flyers) in chairs for VIP Guests 8-Feb
Product/ Activity Booth dedicated to VIP Area TBA 8-Feb
Product Sampling within VIP Area 8-Feb
Merchandise
Placing of Logo in concert programme sold to fans TBA 8-Feb
Advertising in concert programme sold to fans TBA 8-Feb
Placing the logo in all Tshirts worn by Organizing Team TBA 8-Feb
Advertising (flyer racks and posters) in Merchandise Booths 8-Feb
Placing the logo in the photobooth souvineer photo prints 8-Feb
After party
Placing of Logo in After party banners/streamers 8-Feb
Product Sampling in After party 8-Feb
Brand/Product mention by Emcee /Jazz Band during After party 8-Feb
Statements Diagrams
Magazine / Online Magazine
Presenting Sponsor’s Ad Here
Youtube Live streaming
Presenter
Sponsors
Posters / Flyers
Poster Placements: -Official Hotel -Airport -Venue -Night Safari -Shopping Centers -Restaurants -Resorts -Transits -Music Schools - Music Venues - Embassies (BKK)
Statements
Presenting Sponsor’s Ad
(1/2 of Rotating Window Blended with World Final
Promotion)
Presenting Sponsor’s Ad Here
Logos Here
Presenting Sponsor’s Ad Here
Diagrams
GBOB.com Home Page (left) and Band Page (right)
Facebook Banner (left) and Weekly Post (right)
Statements Diagrams
Presenting Sponsor’s
product on film during tour
Presenting Sponsor’s
Banner Here
Presenting Sponsor’s
Banner Here
Presenter / Sponsor Logo
Press Conferences
GBOB Sponsors GBOB Sponsors Sponsors GBOB Sponsors GBOB GBOB Sponsors GBOB Sponsors Sponsors GBOB Sponsors GBOB GBOB Sponsors GBOB Sponsors Sponsors GBOB Sponsors GBOB
Photo Wall / Interview Wall
Presenter/Sponsors advertising or logo on banners and streamers
during tour
Filmed Tour
Statements
Sponsors
Presenter
Presenter
Sponsors
Sponsors’ flyer racks on merchandise table and ad poster on side of merchandise wall
Diagrams Stage
Banners and Streamers
Presenter
Large Screen
Large Screen
Presenter & Sponsors
Presenter & Sponsors
Statements
GBOB is a worldwide competition that is also local. A unique opportunity to join a winning project in its formative years.
Local Bands
GBOB is a chance to kick-start their music career internationally; an opportunity to be heard by a wider audience and a great way to connect with other musicians and fans worldwide. GBOB is a universal gathering of bands and music professionals around the world through positive live music events , as well as hub for musicians’ social and commercial activities online.
Commercial Sponsors
GBOB is an event that attracts thousands of young bands and musicians, and millions of music lovers around the world.
Government Cultural & Tourism Efforts
GBOB is a way to promote a country’s music in the international scene; it is also a way to promote tourism by promoting the country’s best tourist spots to GBOB’s prime audience and participators: the adventurous youth around the world.
Final Word
Tore Lande Founder and Managing Director GBOB WORLDWIDE LTD. Contact: Email: [email protected] Thai mobile: +66 8386 52951
Statements
GBOB Norway Champion 2010
FLASHAM
GBOB Giving music back to musicians!
THANK YOU