gc theories %26 examples pe cs0

8/3/2019 GC Theories %26 Examples PE CS0

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Theories of Global Communication (Thussu; Geddes)

Political Economy Cultural Studies Structural analysis: Institutions, finance, politics Cultural analysis: Meaning, texts,

audiences

Focus: Race, Class, Ethnicity,

Gender, Sexuality,(Post) Colonialism

1) Liberal(Institutions, supply/demand, markets) Free Flow of Information Modernization theory Information society

------------------- 2) Critical Neo-Marxist/ Non-Marxist Critical theory (Institutions, financing, power, equity) Hegemony Dependency theory Public sphere

World Systems Theory Globalization

Structural Imperialism -------------------

Information society


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History of Global Communication Theories: From Modernity

to Postmodernity

1930 1945 1945 1970 1970 1980 1980 1990 1990 -

Hegemony Modernization Dependency Information Globalization Critical theory Free Flow of Struct. Imp. Society Networks Information Media Imp. Public sphere Cult. Stds.

World Systems (Response) ------------------------------------------------------------------------------------------

Modernity US Hegemony NWCIO Postmodernity Fall of USSR Capitalism TNCs (Response) Hybridity Geocultural Socialism regions Nation-state Heterogenization Homogenization Information as

agent Disciplinary society ------------------------------------Society of control


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Punk tune from 1977 The The Clash (Strummer/Jones)

Im so Bored with the USA

Yankee soldierHe wanna shoot some skagHe met it in CambodiaBut now he can't afford a bag

Yankee dollar talkTo the dictators of the worldIn fact it's giving ordersAn' they can't afford to miss aword

I'm so bored with the U...S...A...

But what can I do?http://www.youtube.com/watch?v=-zaAfnRPJy8&feature=related

http://www.guardian.co.uk/uk/video/2011/aug/08/london-riots-hackney-police-response

http://www.bbc.co.uk/news/uk-england-london-14439970

Yankee detectivesAre always on the TV'Cos killers in AmericaWork seven days a week

Never mind the stars and stripes

Let's print the Watergate TapesI'll salute the New WaveAnd I hope nobody escapes

I'm so bored with the U...S...A...But what can I do?

Move up StarskyFor the C.I.A.Suck on KojakFor the USA

02 i'm so bored with the u.s.a..mp3
http://www.youtube.com/watch?v=-zaAfnRPJy8&feature=relatedhttp://www.guardian.co.uk/uk/video/2011/aug/08/london-riots-hackney-police-responsehttp://www.bbc.co.uk/news/uk-england-london-14439970http://www.guardian.co.uk/uk/video/2011/aug/08/london-riots-hackney-police-responsehttp://www.bbc.co.uk/news/uk-england-london-14439970http://www.guardian.co.uk/uk/video/2011/aug/08/london-riots-hackney-police-responsehttp://www.youtube.com/watch?v=-zaAfnRPJy8&feature=related


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Example of Neo-Marxist Political

Economy: World Systems Theory

Emannuele Wallerstein

Related to, but different from Dependency

Theory (Peripheral nations as dependenton Core nations).


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Principal assumption:

World system dates back to European colonialexpansion (15th Century).

1492 1610 (Spain) 1610 1689 (Holland) 1689 1763 (England/ France) 1763 1920 (England)

1920 (USA) 21st Century ----Greater China? Multipolar world (Asia, Latin

America, Europe, North America)?


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World Systems Theory

1) Maps the world (Core, Semi-periphery, Periphery nations)

in terms of the global division of labor, economic power

and influence.


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Core

Semi-periphery

Periphery


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1) Maps the world (Core, Semi-periphery, Periphery nations)in terms of the global division of labor, economic powerand influence.


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1) Maps the world (Core, Semi-periphery, Peripherynations) in terms of the global division of labor, economicpower and influence.

-- Core (U.S., W. Europe) as high value/ incomeeconomy exploits the Periphery (Haiti, Peru,Congo, Egypt, etc.) as low value/ income economy.(Cheap labor, resources, few regulations.)


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1) Maps the world (Core, Semi-periphery, Peripherynations) in terms of the global division of labor, economicpower and influence.

-- Core (U.S., W. Europe) as high value/ incomeeconomy exploits the Periphery (Haiti, Peru,Congo, Egypt, etc.) as low value/ incomeeconomy. (Cheap labor, resources, few

regulations.)

Semi-periphery (India, Brazil, China, Mexico)as having elements of both Core and Periphery.


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1) Maps the world (Core, Semi-periphery, Periphery nations) in termsof the global division of labor, economic power and influence.

Core (U.S., W. Europe) as high value/ income economyexploits the Periphery (Haiti, Peru, Congo, Egypt, etc.) as lowvalue/ income economy. (Cheap labor, resources, fewregulations.)

Semi-periphery (India, Brazil, China, Mexico) as havingelements of both Core and Periphery; also exploits the

Periphery.

2) Theoretical framework for addressing the question of why

communication industries located in the Core nations have the

market and economic advantage in dealing with the other twozones. (McPhail, 245)


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1) Maps the world (Core, Semi-periphery, Periphery nations) in termsof global division of labor, economic power and influence.

Core (W. Europe, U.S) as high value/ income economy exploitsthe Periphery (Haiti, Peru, Congo, Egypt, etc.) as low value/income economy.

Semi-periphery (India, Brazil, China, Mexico) as having

elements of both Core and Periphery.

2) Theoretical framework for addressing the question of whycommunication industries located in the core nations have themarket and economic advantage in dealing with the other two

zones. (McPhail, 245)

3) Focus on macroeconomic and policy dimensions of the corporatedecision-making process. (245)


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FOX-MAN Rupert Murdoch

News Corp. Conglomerate

American Cultural Imperialism?

Transnational Corporate Imperialism?


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Example ofCultural Studies

Approach to Global Communication

Representations of the Periphery, as well

as divergent interpretations of those

representations, in the context of social

and economic relations.


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Maps

Early maps as Eurocentric, supplemented by

personal accounts, fantasy, speculation, fear of

the unknown

Maps produced

1) Binary geography: North/South, East/ West

Temperate/Tropical Zones 2) Eurocentric hierarchy of civilizations which became

linked with economic/ racial/cultural classifications


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Early Maps: Seeing the world as an ordered picture,

separating self from world. (Linear Perspective)


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Linear Perspective: Technique for representing 3 dimensions on a 2

dimensional plane, enabling all-observing, distanced subject.


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Linear Perspective:


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Multiple Perspectives on reality:

Cubism


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Picasso: Three Musicians


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Peters projection map: more accurate in terms of square


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Peters projection map: more accurate in terms of square

miles, but less used because it foregrounds the southern

hemisphere.


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Maps

Peters versus Mercator Map


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Colonial Discourse

Discourse

(specialized system

of knowledge)

informing texts,images and sounds

used by Europeans to

represent their

territories and nativepeople

15-Kacharpaya Kan tu.mp3


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Colonial Discourse

Discourse (specialized system of knowledge) informing

texts, images and sounds used by Europeans to represent

their territories and native people

Colonial discourse helped to justify and perpetuate

conquest and subordination of native people

Key element:Exotic noble savage versus barbarian (Binary

opposition)


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Eurocentric difference/hierarchy expressed in early colonial

engravings of the New World: Civilization meets primitive exotic/

barbarian.


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Adam and Eve with the Temptor, Theodore de Bry, Great

Voyages, Part I (Duchet, 1987)


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Cannibalism among the Tupinamba, Theodore de Bry,

Great Voyages, Part III (Duchet, 1987)


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Cannibalism

Cannibalism (barbarian)

--Grossly exaggerated

--Marker to identify all native peoples of the

Americas.

--Justified conquest and displacement of

indigenous people.


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Persistence of Colonial Discourse

(Eurocentrism) Popular narrative of the

threatening barbarian.

--Western genre (novels,

TV, movies)

--Adventure films set in

the tropics (e.g. Indiana

Jones, The Mummy)


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1622 massacre of the Virginia settlers,fromTheodore deBrys Great Voyages, Part III (Duchet, 1987)


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Persistence of colonial stereotypes


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The mysterious Orient

According to National Geographic


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Western gaze and the veiled woman. What are the ethical and political

implications of this image?


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Why this face? What are the ethical and political

implications of this image?


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Unveiling the East


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Hybridity

Popular cultural practices

Music


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02-Ananao.mp3

02-Ananao.mp3

UCHPA

http://www.youtube.com/watch?v=eukpjxBUB7I&NR=1

http://www.youtube.com/watch?v=2h2ywNdG45I

http://www.youtube.com/watch?v=WoAXW30mMAg

http://www.youtube.com/watch?v=MgD73qUN0qY

NA Nativeshttp://www.youtube.com/watch?v=TdlnWjNOd-0&feature=related

http://www.youtube.com/watch?v=HEMZlY96AGc

Alborada VIDEO/ LIVEhttp://www.youtube.com/watch?v=UFWoDnLg8p8&feature=related

http://www.youtube.com/watch?v=N4O1hjNLEd0&feature=related

http://www.youtube.com/watch?v=eukpjxBUB7I&NR=1

Alborada Uchpa

http://www.youtube.com/watch?v=hmNc--dss68
http://www.youtube.com/watch?v=HEMZlY96AGchttp://www.youtube.com/watch?v=eukpjxBUB7I&NR=1http://www.youtube.com/watch?v=eukpjxBUB7I&NR=1http://www.youtube.com/watch?v=2h2ywNdG45Ihttp://www.youtube.com/watch?v=WoAXW30mMAghttp://www.youtube.com/watch?v=MgD73qUN0qYhttp://www.youtube.com/watch?v=HEMZlY96AGchttp://www.youtube.com/watch?v=UFWoDnLg8p8&feature=relatedhttp://www.youtube.com/watch?v=N4O1hjNLEd0&feature=relatedhttp://www.youtube.com/watch?v=hmNc--dss68http://www.youtube.com/watch?v=hmNc--dss68http://www.youtube.com/watch?v=N4O1hjNLEd0&feature=relatedhttp://www.youtube.com/watch?v=UFWoDnLg8p8&feature=relatedhttp://www.youtube.com/watch?v=HEMZlY96AGchttp://www.youtube.com/watch?v=MgD73qUN0qYhttp://www.youtube.com/watch?v=MgD73qUN0qYhttp://www.youtube.com/watch?v=MgD73qUN0qYhttp://www.youtube.com/watch?v=WoAXW30mMAghttp://www.youtube.com/watch?v=2h2ywNdG45Ihttp://www.youtube.com/watch?v=eukpjxBUB7I&NR=1


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Synthesis

Audio visual representations reinforce

hierarchical relations, as well as forms of

hybridity, between societies.

Source of power: Distribution

Electronic Colonialism? Cultural Imperialism?
http://www.youtube.com/watch?v=hmNc--dss68http://www.youtube.com/watch?v=hmNc--dss68http://www.youtube.com/watch?v=hmNc--dss68http://www.youtube.com/watch?v=hmNc--dss68http://www.youtube.com/watch?v=hmNc--dss68http://www.youtube.com/watch?v=hmNc--dss68http://www.youtube.com/watch?v=hmNc--dss68http://www.youtube.com/watch?v=hmNc--dss68http://www.youtube.com/watch?v=hmNc--dss68http://www.youtube.com/watch?v=hmNc--dss68http://www.youtube.com/watch?v=hmNc--dss68http://www.youtube.com/watch?v=hmNc--dss68

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