gcf 2011 brochure

GCF 2011“Innovation

as a Means to Competitiveness”

22- 25 January 2011

GCF Sponsorship Brochure 2.indd 2 8/30/10 2:08:01 PM

Under the patronage of His MajestyThe Custodian of the Two Holy Mosques

King Abdullah Ibn Abdul Aziz Al-SaudChairman of the Supreme Economic Council

1


3

The Global Competitiveness Forum (GCF) was founded by the Saudi Arabian General Investment Authority (SAGIA), as part of its efforts to raise the overall competitiveness of the nation, while giving global leaders from all spheres of economic, social and intellectual activity a platform to debate and refine the topic of competitiveness.

Let’s take competitiveness to the next level...

GCF Vision:An annual program of activities attended by top

private and public-sector leaders, International

political leaders, the heads of NGOs, and

selected intellectuals and individuals who share

a common interest in global competitiveness.

GCF Mission:To formally raise awareness and enthusiasm

around competitiveness challenges, and to

critically evaluate competitiveness theory

and practice as related to such activities as

International Trade, Regional Development, FDI,

Environment, Innovation, Human Resources

Development, Sustainability, Globalization, and

the Micro- and Macroeconomic consequences

of becoming increasingly competitive.

H.E. Amr Al-DabbaghGovernor and Chairman of the Board

Saudi Arabian General Investment Authority


Knowledge-Powered Economy


5

“Information and Communication Technology (ICT) as an Enabler for Competitiveness” was the main theme addressed at the first Global Competitiveness Forum. The focus was to explore the impact ICT can have on competitiveness and how to harness that. Participants concluded that ICT was a critical tool from which to build a knowledge-based society, with a highly productive society and economy driven by knowledge-based assets, skills and innovation, as opposed to one based on just natural resources or labor advantages.

1st

GCF This sector is also at the forefront of change. Saudi leaders have implemented a bold program of economic reforms and have encouraged the creation of a highly active, innovative and competitive private sector. The keynote speech – entitled “ICT as an Enabler of Competitiveness” – was presented by Mr. Bill Gates, Chairman of the Microsoft Corporation and was followed by presentations and panel discussions based on the National Competitiveness Agenda and ICT as an enabler in achieving Saudi’s 10x10 ambition.


Global Growth Engine


7

The goal of holding the 2nd Forum was to provide a high-profile and global perspective on competitiveness that would simultaneously increase the visibility of the Kingdom’s efforts and further develop the Competitiveness Forum series. The event was designed to be a premier gathering of thought leaders and innovators who would then go on to participate in the World Economic Forum. “Competitiveness as an Engine for Economic Growth” was the main theme, and aimed to draw attention to the macroeconomic benefit of competitiveness and to position competitiveness as a key global challenge.

The Forum attracted internationally recognized leaders to speak and participate. Subthemes from education to entrepreneurship, from infrastructure to innovation, were designed around various aspects of competitiveness to create the appropriate platform for discussion by experts, corporate leaders, political leaders, NGOs, academics, and other stakeholders. The Forum spread over 12 sessions addressing various topics on competitiveness, with international speakers such as Professor Michael Porter from Harvard University; John Chambers, Chairman and CEO, Cisco; and Professor Stephan Garelli, Director of the IMD World Competitiveness Center.

2nd

GCF


Delivering World-Class Value


9

The third annual Global Competitiveness Forum (GCF) followed on from and improved upon the first and second Forums, and convened as the global economy appeared to fall over a precipice in January 2009. The conference’s theme, “Responsible Competitiveness”, provided in many ways a summary of and a productive approach to the challenges ahead. How could irresponsible management have led world markets in credit, in housing, in energy, in crops so badly astray, and how could responsibility be restored? How could governments and the private sector tackle multi-faceted economic problems without stalling the drive for competitiveness and shared

prosperity? At a time when financial distress had erased trillions of dollars in asset value worldwide, the Global Competitiveness Forum’s first speech by Carlos Ghosn, Nissan’s President and CEO, declared: “Value creation is what responsible competitiveness is all about”. For nations, as for enterprises, competitiveness is about delivering world-class value to customers, to employees, and to investors. Yet as the economic crisis unfolding in early 2009 made clear, to be meaningful, competition needed to proceed on a responsible footing. In areas ranging from carbon to credit, GCF panelists agreed that apparently profitable global markets had often destroyed

rather than created value, and explored ways of restoring their contribution to shared prosperity.

To answer these questions, the world’s premier gathering on competitiveness challenges was joined by eminent leaders, executives, intellectuals and Olympic athletes with visionary perspectives on how to link the competitiveness agenda with a far-reaching concern for social responsibility. The insights that emerged were powerful, and proceedings of the 2009 GCF informed an open letter to the leaders of the G20 member nations calling for an aggressive, coordinated response.

3rd

GCF


Inspiring Initiatives Together


11

4th

GCF The fourth annual Global Competitiveness Forum convened as the global economy appeared to be recovering from one of the greatest economic challenges of our time. The conference’s theme, “Sustainable Competitiveness”, summarized the outcomes of the recession and provided a productive approach to the challenges ahead. How could management prevent a future crisis? Did governments react appropriately? How could we move forward by increasing regulation to prevent another crisis, while ensuring regulation did not stifle competitiveness?

To answer these questions, the world’s premier gathering on competitiveness challenges was joined by global leaders, executives, and intellectuals with visionary perspectives on how to link the competitiveness agenda to a far-reaching

concern with sustainability and social responsibility. The insights that emerged were a testament to the growth and global scale of the GCF 2010.

The Forum featured speeches from business leaders, including GE’s Jeffrey Immelt, Cisco’s John Chambers, Michael Dell, and Paul Polman of Unilever. Saudi leaders HE Dr. Ibrahim Al Assaf and HE Dr. Mohammad Al-Jasser brought the Saudi perspective on the global crisis.Finally, the Forum was closed by Jeffrey Immelt, who discussed a number of specific recommendations on remaining sustainably competitive, both for companies and nations.

The key takeaway from the Forum was that to deliver sustainable prosperity, capitalism must be attentive to the social, environmental, political, and financial

systems with which it is intertwined. In addition to tackling issues of Sustainable Competitiveness, the fourth annual GCF hosted a number of events that created networking opportunities and drove international media attention. On every evening during the Forum, SAGIA hosted a gala dinner that featured one of its initiatives. The initiatives at the Forum were the second annual Saudi Fast Growth 100, the Michael Porter Prize, and the Saudi Arabian Responsible Competitiveness Index, as well as the launch of the CEO 100. Additionally, there were daily book signings that featured many of the speakers at the Forum, as well as an art exhibition that put the spotlight on Saudi artists. Finally, there were special media sessions with Bloomberg and CNN filmed at the Forum.


SAGIA Initiatives


13

GCF has initiated an unprecedented, comprehensive discussion of competitiveness issues encompassing the corporate sector, governments, and civil society. Creating prosperous societies requires the engagement of all these elements across a broad array of challenges: not just unleashing competition, but also sustaining human development, good governance, and the environment. For global observers, the proceedings of the Global Competitiveness Forum chart a path forward to economic transformation and prosperity.

SAGIA Initiatives

For Saudi Arabia, the Global Competitiveness Forum has been a crucial pillar of the 10x10 program: the drive to transform the Kingdom into one of the world’s Top 10 most competitive economies by the end of 2010. Where other gatherings produce recommendations, the GCF is taking a more ambitious role: launching direct initiatives to foster competitiveness.


CorporateInitiatives

SFG100Saudi Fast Growth

Target: Small / medium companiesPartner: Michael Porter Ranks the fastest-growing emerging companies

Target: Small / medium companiesPartner: Michael PorterGiven to best strategically competitive company

Target: Private-sector companiesPartner: AccountabilityRanks RC best practices

The Porter Prize

Private-Sector Competitiveness

RCIResponsible

Competitiveness Index

14 www.gcf.org.sa


Leadership Initiatives

Oxford ProgramTarget: Saudi potential leaders from private and government sectors Partner: Said Business School, University of OxfordRaises competitiveness on individual level

Target: Globally most competitive CEOsPartner: NASDAQPromotes efficient leadership and makes ‘heroes’ of business leaders

Target: Most innovative young Saudis Partner: TBCPromotes exemplary future leaders in the Kingdom

100 CEOs

Individual Competitiveness

100 Youths

15


Innovation


The Forum will be held from 22 – 25 January 2011, and a number of speakers have already been confirmed, including: HE Ali Al-Naimi, Klaus Kleinfeld, Marco Tronchett-Provera, Jean Pascale-Tricoire, Janine Benyus, Ulf Henriksson, James Wolfensohn, Andy Bird, Professor Michael Porter, Linda Rottenberg, Paul Hawken, Jean Chrétien, Andy Meyers, Amy Zhou, James Carpenter, Atul Punj, John C. Warner, and many more.

17

NextGCF

GCF 2011While the 4th Global Competitiveness Forum focused on finding the right balance of economic growth and sustainability through competitiveness, the 5th GCF will dig into one of the key elements of competitiveness – “Innovation as a Means to Competitiveness”.

Over the last 4 years of the Global Competitiveness Forum, innovation was discussed as a means of developing competitiveness - to build sustainability, promote responsible development, and drive economic growth. For the Global Competitiveness Forum’s 5th anniversary, the world’s premier gathering on competitiveness

challenges will not only look at what challenges to competitiveness exist, but how to use innovation to solve those challenges.

Five years ago, the Global Competitiveness Forum started as a gathering of ICT experts, which included Bill Gates, discussing how ICT enables competitiveness. For the next three years, the GCF grew through the financial crisis to tackle the world’s most important competitiveness issues. The 5th Global Competitiveness Forum will continue building on the success of previous years, with the goal of being one of the year’s most important conferences.


GCF Campaign


Local media coverage:• Asharq Alawsat – Alriyadh –

Al-Jazeerah – Okaz – Al-Watan – Al-Eqtisadiah – Arabnews.

Communication / branding at the forum:• Visibility-branding through 3 huge

screens (150m2).• 5 document centers in 5 different

locations distributed more than 7,000 copies of documents.

• Fully equipped media center for media

representatives.

Year after year, GCF has proven to be the biggest event in the Kingdom and the region.

The media hype was showcased with the heavy media coverage by local and international agencies as well as the diversity of communication channels.

Facts and figures speak for themselves on the great success for GCF media coverage, as the following summary for 2010 shows.

Media success in numbers:• 50 full pages of ads in local-

international media.• 500 published coverage and articles.• 15,000 direct invitations to VIPs and

attendees.• 270 outdoor placements in key

locations in Riyadh.• More than 7,000 copies of documents

distributed from the document center at GCF.

• 150 media representatives covered the Forum from top media agencies.

International media coverage:• CNN – Bloomberg – BBC – Business

Week – Fortune – Time – Finance Asia – Alarabyia.

Achievements

19


GCF 2010 Sponsors and Media Partners


24 www.gcf.org.sa

Ultimate/IT Partner


25

Competitive Partners


26 www.gcf.org.sa

Strategic & Logistics Partner

Strategic Partners


27

Sponsors


International Partner Strategic Partners Official Partners

Media Partners

28 www.gcf.org.sa


Press Partner Media Partner

Media Sponsors

29


GCF Photo Gallery


SeeyouatGCF2011

www.gcf.org.sa


www.gcf.org.sa


gcf 2011 brochure

Business

competitive competitiveness

enthusiasm of competitiveness

competitiveness theory

competitiveness stakeholders

global leaders

global recognized leaders

global economy

economic forum