Television mediaL.O: to explore the medium of television shows and explain the gratifications that an audience might get

out of different television genres.

How many different types of television programme can you

name?Challenge: what makes these

programmes different?

Television genres• When we talk about different types of television programmes, we call

these genres.• GENRE = a way of classifying and ordering films, television

programmes, music, books, etc by type or kind.

HARD: Write your own definition of the word “genre”.HARDER: Write an example of different types of genre.HARDEST: Explain why we use genres to classify media.

Identifying television typesWatch the clip carefully and write down what TYPE

of television programme you saw.

Challenge: You’ll need to be ready to EXPLAIN how you were able to categorise the genre of the

television programme.

EXAMPLE: • University Challenge – quiz show• Includes: a host, two teams, scoring points, beat

the clock, live audience…

Television case studyTASK: Choose one example of a television programme and build a case

study which explains:• Who the target audience is• How it fits into the uses and gratifications model (what do the

audience get from it? Why do they choose to watch it?)• The genre conventions that it uses (i.e. things that we’d normally

expect to see in a sitcom or a soap)

PEER ASSESSMENT: Explain your case study to your partner but DON’T TELL THEM WHAT SHOW IT IS. Can they guess what the

television programme is? How did they figure it out?

Practical pitchingL.O: to develop our own idea for a new television programme and justify why it would appeal to a

specific target audience.

Target audiencesLet’s re-cap… What different

characteristics are important to know about a target audience?

Challenge: How can this help us to sell a product to them?

Your task• You are part of the new television programme development team for the

BBC.• You have been asked to create a new television programme that will

entertain audiences during the autumn and winter months.• You will pitch to a panel of investors in a week’s time. The group with the

highest investment will win the challenge.

Genre: YOUR CHOICE!Target audience: Teenagers (13-16) of both genders who go to school, like to socialise with their friends, and need a break from the stress of school life.

Peer assessmentTASK: As we watch the pitches, you will need to peer assess

what you see based on the success criteria below.You also have £10,000 to invest. You can only split this

between two groups, so think carefully!

Success criteria:Explain how your new television programme will appeal to the target

audienceHas a USP that will make the new show stand apart from ones that already

exist Thought about the uses and gratifications that the audience will get from

your programme (i.e. entertainment, social interaction…)