gd 0002 rpdata product_moveup a4 4pp brochure concepts v7
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Now target customers about to move home, with personalised communications.
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Greater Data is proud to be working with RP Data to create the new MoveUp™ database.
RP Data is the largest provider of property information, analytics and risk management services in Australia and New Zealand, with a database of over 220-million property records.
It provides over 500-million data decision points, which Greater Data enhances to help consumers make informed and confident decisions. RP Data’s diverse customer-base includes real estate agents, banks, mortgage brokers, financial planners, government departments and even individual investors.
property listings
property value & affluence
property details
owner/occupier details
– alex Harding Managing Director, Dataphoria
MoveUp™ provides a new dimension to your marketing intelligence and planning. For example, you can now target customers/prospects based on:
Profiling property prospects like never before!
Unlock the power of triggered communications.
MoveUp™ combines three interlocking drivers.
Partnering with RP Data
Moving home is a major event that can transform individuals into ‘super consumers’ – especially for companies providing phone and internet services, financial and insurance services, white goods and furniture, utilities, and home improvement products and services.
People moving home are an extraordinarily valuable opportunity for many companies. Now you can target this audience with greater intelligence than ever before.
MoveUp™ is a remarkable new data set, that allows you to target customers who are moving home, according to a wide set of variables.
It combines data provided by RP Data, Australia’s leading provider of the latest property information, with personal names, profile data and contact details of individual residents provided by Greater Data.
This provides marketers with an unprecedented opportunity to
target consumers who are ‘on the move’ with personalised communications, information and offers that are timely and relevant to them and their families.
Never before has this level of accuracy and insight been available in such a large-scale, fully personalised consumer database.
Select from a range of variables such as listing information, property types, specification and length of residency – including monthly data feeds from Australia’s leading provider of property data.
Merge this with the Greater Data Universe™ of 16-million consumers (with 350 variables), which provide accurate contact details (mail, telephone and email), plus vital demographic and psychographic profiling.
Gain incredible insights into potential and existing customers, so you can create highly targeted, timely and cost-effective campaigns – that speak to consumers when they need assistance.
Highly accurate property-level variables, such as home value and ownership status based on historical data and current data profiles on the inhabitants, allow you to stratify your target customers and marketing priorities.
The launch of new selection variables from RP Data, combined with Greater Data consumer profiles, will provide unsurpassed
data quality and quantity with key trigger-based property insights. We look forward to testing the new solutions.
Further qualify your customers according to variables, such as the number of bedrooms in the home, whether there is a swimming pool or solar power system, the size of the land or floor area, and/or the number of car spaces.
Harness accurate data on the tenure of the residents of a property, whether the property is an investment property, and other key variables/triggers to help you deliver the right messages to the right people.
1accurate personal information
2valuable customer insights
3Key property variables
The development of this latest database platform has combined 3 key elements, that can provide unique insights, relevance and engagement for your marketing campaigns and related offers:
Using Greater Data allows us to access a myriad of actual (rather than modelled) property variables, meaning that we can confidently target our clients’ property-centric campaign requirements, with
high levels of accuracy.
By having access to key variables from RP Data, Greater Data was
able to assist us with a very specific client project. From what we’ve seen,
this is exactly what marketers are looking for.
– Zoe catcHlove Managing Director,
ContactAbility
– abramo ierardo Managing Director, Action Mailing Lists
powered by Greater Data TM
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(02) 95 600 700 | [email protected] | greaterdata.com.au
Greater Data Pty Ltd, Level 1, Cosco House, 95–101 Sussex Street, Sydney, NSW 2000 | ABN 77 137 152 599
We can help you identify the best and most cost-effective ways to get the data you need to achieve your marketing goals. Call or email us today.
Talk to us about your needs.
Summary of the MoveUp™ Property database and pricing.
area moveup™ variablesproperty volumes
$/000 mailing
$/000 tele
$/000 edm(from)
Universe All households 6,210,434 N/A N/A N/A
Listings Last rental listing date 919,556 410 440 390
Last sales listing date 1,210,933 410 440 390
New listings (average per month) 25,000 1010 1040 990
Property type House 5,107,174 410 440 390
Unit 804,243 410 440 390
Farm 40,651 410 440 390
Other 322,186 410 440 390
Property details No. of beds 4,824,924 410 440 390
No. of baths 5,019,434 410 440 390
No. of car spaces 1,965,350 410 440 390
No. of garages 1,497,732 410 440 390
Swimming pools 18,979 410 440 390
Air conditioning 53,279 410 440 390
Floor areas 1,427,245 410 440 390
Land size 1,930,208 410 440 390
Owner details Owner occupiers 4,621,498 410 440 390
Tenants 1,194,421 410 440 390
Volumes and costs are based on the MoveUp* universe of personalised names and service addresses and are correct as at October 2014. These volumes do not reflect RP Data’s property universe or pricing. All orders are subject to the standard terms and conditions of Greater Data Pty Ltd.
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