gdp contribution - inventure knowledge...travel boom. 16 dec-14 ketika tiket pesawat dan hotelnya...
TRANSCRIPT
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GDP Contribution
Konsumsi rumah tangga dan investasi tetap stabil.
Source: Nielsen, 2017
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Pergeseran konsumsi masyarakat dari goods ke experience. This is a consumer shift...
The Down of Goods
Source: BPS, Q3 2017
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Industri manufaktur flat cenderung turun...
Source: BPS, 2017
The Down of Goods
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Mobil dan motor flat cenderung turun, Orang tidak lagi antusias membeli kendaraan pribadi.
Source: AC Nielsen, 2017
The Down of Goods
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Begitupun industri makanan dan minuman turun. Hal ini berdampak pada kinerja retail.
Instant NoodlesCoffeePowder MilkBiscuitEtc.
BeveragesCooking & SeasoningBreakfastIndulgencesDry Food
Personal CareHome CarePharmaceuticals
Source: AC Nielsen, 2017
The Down of Goods
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The Rise of Online Shop
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Source: Gojek, 2016 Nov-14
Dec-14
Jan-15
Jan-15
Jan-15
Jan-15
Feb-15
Mar-16
Masyarakat mulai menyukai kendaraan sewa dari aplikasi. Jumlah driver Go-Jek pun langsung melejit sejak 2016.
Go jek Effect
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Kemanapun dan kapanpun, bayarnya pakai e-money. Dalam satu dekade, industri ini pun tumbuh luar biasa.
The Emergent of E-money
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Pembangunan infrasruktur digenjot namun tak cukup memberikan multiplier effect.
Source: Indonesia Investments, 2017
Source: Jakpat, 2017
Infrastructure-DrivenEconomy
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The Rise of Leisure
Source: BPS, Q2 2017
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Jan-15
Jan-15
Mar-16
Kapanpun dan kemanapun, orang ingin pergi liburankarena mudah dan murah.
Source: Centre for Aviation, 2012
Juta
Travel Boom
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Dec-14
Ketika tiket pesawat dan hotelnya murah, konsumen merasa dimanjakan karena aplikasi pemesanan pun kian banyak. Mereka suka pesan lewat aplikasi
Source: Daily Social, 2017
Other Method:5.77%
Source: Colliers Quarterly Surabaya, 2017
Tak hanya pesawat,
konsumen juga cari hotel dengan
harga murah. Perkembangan
budget hotel pun melampaui hotel bintang 4 dan 5.
Traveloka Effect
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Traveloka Effect
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Source: BPS, 2017.
Tingkat okupansi hotel berbintang (%)
Hotel Occupancy
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Liburan keluar negeri makin meningkat dan
makin terjangkau
Source: Statista
Liburan keluar negeri makin naik, diperkirakan 10,6 juta outbound turis
Indonesia pada 2021
Outbound Tourist
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Mal konvensional
Pertokoan traditional kian sepi...
Retail as a Leisure
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Mal gaya hidup
...mal gaya hidup tumbuh pesat
Source: Survey BCA, 2017
Retail as a Leisure
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64% milenial pergi ke restoran sekali dalam sebulan
30% pergi 1-5 kalidalam sebulan.
Din
e-ou
t R
evol
utio
nDine-out Revolution
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Dimana-mana, orang cari kuliner. Di warung, orang bisa kongkow, kerja dan ngobrol bareng teman
Kocek yang dikeluarkan
untuk makan di luar sekitar 50 ribu-100 ribu
Tidak sekadar makan. Mereka pergi ke restoran juga untuk:
83% sosialisasi bareng teman
48% habiskan waktu luang
24% ambil gambar bagus
n: 1005a: 20-45 y.o
Source: Jakpat, 2017
Dine-out Revolution
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Source: filmindonesia.or.id
Penonton bioskop makin meningkat dari tahun ke tahun...
Moviegoers
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Jaringan Platinum Jaringan Cinemaxx LippoJakartaPonorogoPalembangManadoDenpasarMedan CikarangJogjaBau BauLombok KupangJambiKendariSampit
Jaringan CGVJakartaBandungBekasiBalikpapanBatamCirebonKarawangPurwokertoTegalPekanbaru
Jaringan New Star Cineplex
Penetrasi jaringan bioskop baru di luar 21 menyasar second cities.. Bioskop makin terjangkau
Moviegoers
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Mereka pergi ke konser untuk:68% nyanyi30% senang-senang25% mengikuti tren17% fans
Penonton konser mencari artis:83% Lokal16% Barat13% Asia
90% anak muda Indonesia pergi ke konser 1-3 kali dalam setahun.
Source: Jakpat, 2017n: 294
a: 20-45 y.oConcertgoers In Home Leisure
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TV kabel sudah jadi kebutuhan sehari-hari. Konsumen menggunakan TV kabel untuk kesenangan di rumah.
Source: Jakpat, 2017n: 308
a: 20-45 y.o
In Home Leisure
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Kapanpun dan dimanapun, main games. Konsumen bermain saat waktu luang, baik di saat libur maupun bekerja.
n: 295a: 20-45 y.o
Gamers
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Konek terus...Kebugaran jadi aktivitas baru. Konsumen melakukannya secara rutin, baik di lingkungan
rumah maupun sport center.
Source: DI Marketing, 2017n: 295
a: 20-45 y.o
Wellness
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n: 295a: 20-45 y.o
Source: Alvara, 2017n: 1500
a: 20-45 y.o
Terkoneksi terus...
Internet as a Leisure
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Tak pernah lepas dari genggaman, smartphone selalu di akses saat waktu luang.
Internet as a Leisure
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Tak harus memiliki dan mengoleksi... Aplikasi sharing economy musik makin digemari.
Minimalist Lifestyle
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The Twin Forces
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The Difference
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Value in the Era of Leisure Revolution
Inventure
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Value in the Era of Leisure Revolution
Inventure
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Strategy in Action
Creating Moment of Liking Creating Moment of Happiness Creating Moment of Significance
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Strategy in Action
Creating Moment of Liking Creating Moment of Happiness Creating Moment of Significance
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Strategy in Action
Creating Moment of Liking Creating Moment of Happiness Creating Moment of Significance
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