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Using Glassdoor to Build Trust & Engagement

Jennifer  NewbillSr.  Manager,  Global  Talent

Dell

@jennifernatdell

Christopher  HanneganEVP  Employee  Engagement

Edelman

@cphannegan

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Today’s Discussion

• Current  trust  landscape  and  what  it  means  to  you

• Opportunities   to  consider• Case  study:  Dell

• Discussion  /  Q&A

Today’s  Trust  Landscape

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Company Experts, ‘Person Like Yourself’ Most Trusted

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Employees rank among the most trusted influencers

Opportunities  to  Consider

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Opportunities

• How  can  we  elevate  and  amplify  the  technical  expert  and  employee  voices?

• How  do  we  build  trust  among  the  workforce  as  a  starting  point  to  build   trust  with  customers  and  potential  talent?

• How  can  a  company  keep  engaging   via  Glassdoor  and  other  sites  throughout   the  talent  lifecycle?

Dell  Case  Study

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Transparency may  be  the  mostdisruptive  and  far-­reaching  innovation  to  come  out  of social  media.

-­ The  New  Influencers  by  Paul  Gillin  

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Making a commitment to our candidates

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How (and why) Dell embraced Glassdoor

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Treating candidates like consumers

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Lessons learned

• Get  the  right  buy-­in

• Engage  your  employees  -­ if  and  when  you  are  ready• Measure  what  really  matters

• Don’t  ever  stop  talking  about  reputation  and  sentiment

• Do  what’s  right  for  your  organization

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Our sentiment landscape

Tell  Dell  Employee  Survey

Glassdoor  Market  

Perception

Universum  Millennials

LinkedIn  Talent  

Drivers  TBI

The  Talent  Board  

Candidate  Experience  

Candidate  Commitments

CLC  New  Hire  Survey

Digital  Sentiment

Discussion

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Questions? #AskGDSummit

Jennifer  NewbillSr.  Manager,  Global  Talent

Dell

@jennifernatdell

Christopher  HanneganEVP  Employee  Engagement

Edelman

@cphannegan