geckos social media case study
DESCRIPTION
Geckos objectives for this game were to increase brand awareness in theirtarget market and to increase Facebook likes. We worked alongside Gecko’sto create the concept and game mechanics, designed and built the gamewhich has a full content management system behind it allowing Gecko’s toadd and edit their own clickable prizes, viral videos, hints and tips.TRANSCRIPT
About
We’ve created a fun, easy to use Facebook game that engages people in the Gecko’s brand and highlights the destinations they travel to.
PremiseEye-catching images of different destinations will be released to their eager audience. Each image will showcase the culture, feel and fun of that region. Players can zoom in and out to find hidden treasures and, for the lucky ones, win instant prizes. Prize vouchers are used as interactive hidden treasures within the game.
Platform The game is hosted in Facebook, to increase social reach and engagement with Gecko’s and their key sponsors
Background
In November 2011 Geckos launched the ultimate search and find adventure on Facebook. Finders Keepers was a world first for the travel industry.
After just six weeks, Finders Keepers generated:
10,000 Facebook fans24,525 visits7,253 unique visits69,123,600 impressions2,820 YouTube views
& Geckos gave away over $5,000 in prizes
Creative
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Creative
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