geir terje ruud

Download Geir Terje Ruud

Post on 29-Nov-2014

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Presentation at the INMA seminar in Copenhagen "Re-creating Value in An Age of Abundance".

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  • 1. Everythingsfree INMACopenhagen,5/22010
  • 2. Uniqueusersperday 700000 600000 500000 400000 Series1 300000 200000 100000 0 EkstraBladet TV2 DR BT PoliNken JP Berlingske
  • 3. Challenge DistancefromtheadverNsertothecustomer AdverNserdoesntknowthepossibiliNes Adagencydoesntunderstandtheneeds MediaagencydoesnthaveNmetohelp Themediadoesntknowwhatkindofresult theadverNserwanttoachieve
  • 4. Whatdoyouwant? WhatistheadverNsersdesire? 10.000clicksontheador10.000whowould lovetovisitthecompanyandtestyour product? Doyoureachyourtargetsbyengineeringor communicaNon?
  • 5. BudskabombningafvarehusiOdense, menharkrtlandsdkkende ErblevettestetmedEkstraBladetsnye analysevrktjNeteekt,dergiver indgendekendskabNlonline kampagnerssamledeperformancepen langrkkeparametre Harperformetgodtpalleparametre
  • 6. Willingnesstopay? Itunes(WillbeusedseveralNmes) Productsofgreatvalue(youmightgetrichby readingWSJ)orofgreatuNlitarianvalue
  • 7. Thanksforyour-me.Gobuythepaper! GeirTerjeRuud,gt@eb.dk