Gelato-go Franchising and Marketing strategy and support

2013

Our awesome product We make our own Gelato base daily with

fresh ingredients and sell it in cones,

cups and takeout tubs. Our dairy flavors

use low-fat milk with cream and no

butters, while our Sorbettos are made

with seasonal fruit.

Differently from any other ice

cream or gelato, our product

doesn’t need a stabilizing

industrial base and uses only

natural fats (milk and whipped

cream) and fresh fruit.

The Gelato-go team

We are three young Italian

buddies who opened Gelato-Go

on sunny 458 Ocean Drive,

South Beach, on January the

18th 2013. Gelato

maker Antonio Arminio (middle)

is from Caserta near Naples

and learned the skill from his

father, in the Gelato business

for over 80 years. His childhood

friend Domenico D’Addio (left)

manages the finances, and high

school pal Alessandro Alvino

(right) does the marketing.

About our brand

We are only 6-months-old and the most prestigious

media are talking about us:

http://goo.gl/1uE9wy

http://goo.gl/sS83pi http://goo.gl/a2es0K http://goo.gl/0N6CKQ

Our reputation

Being reviewed as #1 of 500 restaurant in Miami

on Tripadvisor for over 4 months means our

customers love us:

Gelato-go Support

The Franchisee can call the Franchiser any time

for question or concern and will receive free

expert’s advices.

A Gelato-go team member will come visit you

often to check the following:

1. The previous month actual results;

2. The Quality of the output is in line with the

Gelato-go standard;

3. Any other issue the Franchisee will need to

discuss in person with the franchiser;

Negotiate discounts with Vendor and evaluate

new suppliers which will be shared by all the

Gelato-Go locations.

Pricing package «at a glance»

“Una tantum” fee of $ 30.000 due at the signing

of the Franchising agreement

4% of the Total Revenues of the Franchisee

store, due every 7th of the following month

Ask us for the Franchising agreement for

additional information!

* To be detailed in the Franchiser agreement

Franchising Marketing Strategy 2013

Gelato-go marketing strategy 2013 will be focused on

BTL (Below the line) activities, such as local advertising,

PR and social media.

Low budget online advertising ($200-400/monthly)

through Yelp ads, Google Adwords, Facebook ads.

Earned/free media will be prioritized, such as: PR (press

reviews), Catering Events, instore and online promotions

(loyalty cards and Groupon).

Building awarness and online reputation through

Tripadvisor and Yelp.

Flyers and discounts cards distribution.

Corporate Support with:

Website and email set up

Deals, promotions and loyalty programs

Online reviews

Digital advertising campaigns

Flyers, Menu and merchandising

Location fit parent company look and feel

Events and PR

Social media marketing

Corporate website and email

Groupon campaign

Google SEO and Adwords

campaigns

Facebook ads

Yelp/Tripadvisor marketing,

page set up and review

management support

Social media marketing

Online marketing support

Featuring Top events

From #200 to #20. Offline

reviews became online

reviews, building trust and

driving sales.

Deals, promotions and loyalty

programs

From #200 to #20. Offline

reviews became online

reviews, building trust and

driving sales.

Flyers, Menu and Merchandising

Our stores’ Look & Feel

Contact us!