gender, mobile and social statistics
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Copyright 2010 Defakto Group 1
GenderMobile and Socialby the Numbers
Compiled May 2010
1
Copyright 2010 Defakto Group 2
GENDER, MOBILE AND SOCIAL BY THE NUMBERSEveryWhereAllTheTime.com
Compiled May 2010
Photo Credit: Ingorrr
Copyright 2010 Defakto Group 3
77%PERCENT OF WOMEN SAID THAT
TECHNOLOGY IS NOT A “GUY THING”.
THERE ARE
300 MILLIONFEWER FEMALE
MOBILE SUBSCRIBERS WORLDWIDE THAN
MEN.
$13 BILLIONINCREASE IN WORLDWIDE
TELECOMMUNICATIONS REVENUE THAT WOULD HAPPEN IF PROVIDERS
CLOSED THE GENDER GAP IN MOBILE PHONE PENETRATION.
Copyright 2010 Defakto Group 4
$78AVERAGE CELLULAR BILL
FOR ALL CELL PHONE USERS
$94AVERAGE CELLULAR
BILL FOR WORKING MOMS
42%PERCENTAGE MORE LIKELY WORKING MOMS ARE THAN THE AVERAGE CELLULAR USER TO
DOWNLOAD CONTENT TO THEIR PHONE
Copyright 2010 Defakto Group
41%OF WOMEN
WORLDWIDE REPORT HAVING
INCREASED INCOME AND PROFESSIONAL
OPPORTUNITIES ONCE THEY OWN A
PHONE5
93%OF WOMEN
WORLDWIDEREPORT FEELING
SAFER BECAUSE OF THEIR MOBILE
PHONE
40% OF TEENAGE GIRLS SAY THEY TALK TO FRIENDS ON THEIR MOBILE PHONES SEVERAL TIMES A DAY
OF TEENAGE BOYS SAY THEY TALK TO FRIENDS ON THEIR MOBILE PHONES SEVERAL TIMES A DAY
26%
Copyright 2010 Defakto Group 6
45%OF MOBILE SOCIAL NETWORK USAGE
IS MALE
55%OF MOBILE SOCIAL NETWORK USAGE
IS FEMALE
42%OF WOMEN POST
PHOTOS ON FACEBOOK
35%OF MEN POST
PHOTOS ON FACEBOOK
Copyright 2010 Defakto Group 7
19 minutesAMOUNT OF TIME BOYS
BETWEEN 8-18 YEARS OLD SPEND ON SOCIAL
NETWORKING SITES IN A TYPICAL DAY
25 minutesAMOUNT OF TIME GIRLS
BETWEEN 8-18 YEARS OLD SPEND ON SOCIAL
NETWORKING SITES IN A TYPICAL DAY
25 minutesAMOUNT OF TIME BOYS
BETWEEN 8-18 YEARS OLD SPEND PLAYING GAMES ON
THE COMPUTER IN A TYPICAL DAY
8 minutesAMOUNT OF TIME GIRLS
BETWEEN 8-18 YEARS OLD SPEND PLAYING GAMES ON
THE COMPUTER IN A TYPICAL DAY
Copyright 2010 Defakto Group 8
IN SOME IMPORTANT WAYS, WE’RE NOT VERY DIFFERENT:
Copyright 2010 Defakto Group 9
57%OF U.S. MEN ACCESS THE
INTERNET WIRELESSLY
70%OF U.S. MALE
TEENS HAVE A CELL PHONE
72%OF U.S. FEMALE
TEENS HAVE A CELL PHONE
53%OF MOBILE WEB USERS
ARE MEN
47%OF MOBILE WEB USERS ARE WOMEN
52%OF U.S. WOMEN
ACCESS THE INTERNET
WIRELESSLY
Copyright 2010 Defakto Group 10
14%OF FEMALE FACEBOOK USERS DONATED TO HAITI EARTHQUAKE RELIEF VIA TEXT MESSAGE
13%OF MALE FACEBOOK USERS DONATED TO HAITI EARTHQUAKE RELIEF VIA TEXT MESSAGE
77%OF MILLENNIAL WOMEN HAVE
CREATED A SOCIAL
NETWORKING PROFILE
72%OF MILLENNIAL
MEN HAVE CREATED A SOCIAL
NETWORKING PROFILE
53%OF U.S.
FACEBOOK USERS ARE
FEMALE
47%OF U.S.
FACEBOOK USERS ARE
MALE
Copyright 2010 Defakto Group 11
SOURCES:GSM World: Women & Mobile: A Global Opportunity
NielsenWire: Women, Teens, and Seniors Help Fuel 34% Mobile Web Spike
NielsenWire: Working Moms Above Average Mobile Users (and Spenders)
NielsenWire: Survey: Global Facebook Users Generous Texters for Haiti, but Unprepared Themselves
eMarketer: Meet the Mobile Web Audience
Brian Solis: In Mobile, Women Rule Social Networking
Pew Internet: Teens and Mobile Phones (PDF link)
Pew Internet: Gadget Ownership and Wireless Connectivity
Pew Research: Millennials: A Portrait of Generation Next (PDF link)
Pew Research: More and More Teens on Cell Phones
SRG: Who Wants a Tablet? Everybody.
Gear Log: What Women Want (From Their Tech Gadgets)
Copyright 2010 Defakto Group 12
ABOUT DEFAKTODefakto is a full-service digital marketing agency based on the core principal that what we offer and produce should always be a reflection of What’s Best for Your Brand™.
The Defakto difference is an understanding of the full social graph of your customer and the 360 degree view of brand touch points. The ultimate goal is beyond the sale. The ultimate goal is creating customers that create new customers.
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[email protected]@defaktogroup.com