general electric presentation 3_owned+distributed.pptx
TRANSCRIPT
Founded in 2004
A leading healthcare solution provider
Owned Content: GE Website
Social network platform buttons well displayed on GE website
Owned Content: GE Healthcare Website
User Friendly (UX)
Website recognizes visitors’ location and recommend appropriate language
User Friendly (UX)
● More than 20 languages
available
● Each country has its own
landing page and designer GE
● “Remember My Selection”
allows option for website to
remember users’ preferences
and serve on demand
Owned Content: GE Healthcare Website
Examples of GE Healthcare website in different languages
English Chinese Thai
Owned Content: GE Healthcare WebsiteOwned Content: GE Healthcare Website
User Friendly (UX)
Responsive Website● Interactive mobile site
● Landing page similar to iPhone weather app
● Headings listed and click to expand
Quality of Content● Information about products in each country
● Tweets about GE
● Same information as online website
Owned Content: GE Healthcare Website
Branding● Tech savvy
● Clean and simple
● Social media sites at top of page
● Prominent logo
Owned Content: GE Healthcare Website
● 1.3 million Likes
● Posts about innovation and
futuristic products
o Robots, 4D ultrasound,
Holograms, Laser tech,
Neuroscience, Engineering,
Exploring Mars as
holograms
● Medical practitioners want to
help humanity and be a part of
innovation
Distributed Content: GE Facebook
Branding● Building on history of innovation
● Scientific leaders
● Solve real business challenges
● Experimentation
● Publish relevant content to their brand
Equity and Voice● Humanized
● Encourages conversation
● Fascinated about futuristic technologies
● Innovation experts
Distributed Content: GE Facebook
Distributed Content: GE Instagram
Attention Grabbing
● Technology related news
● Most visible content
● Aggregate the best of the all the
content in a single place
● Cool, fun, creative, inspiring and
brilliant
● Provide wider view for end users
to understand the brand
Distributed Content: GE Instagram
Value Exchange
Target Audience: End users
● Latest technology and resources
● Increasing positive brand
reputation
Consumers Share Content with:
● Colleagues, friends and family
● Interested in cool news
Equity and Voice● Strong and Clear
● High quality equipment to solve
latest problems
● Sufficient support to develop
worldwide market
Branding● Consistent
● Credible brand
● Trustworthy service
● Advanced technology
Distributed Content: GE Instagram
Distributed Content: Paid Advertisement
What My Mom Does at GE
“My mom, she makes underwater fans that are powered by the moon. My mom makes airplane engines that can talk. My mom makes hospitals you can hold in your hand. My mom can print amazing things right from her computer. My mom makes trains that are friends with trees."
“My mom works at GE.”
Distributed Content: Paid Advertisement
What My Mom Does at GE
Distributed Content: Paid Advertisement
What My Mom Does at GE
• Understanding GE from a 6 year old perspective• Dreamlike imagination
Attention Grabbing
• It’s all about the impact that GE makes in the world.Value Exchange
• A company that transforms imagination into reality. Equity
• Ties well with the brand’s tagline “Imagination at Work”Branding
• Wish to see more direct impact on what GE can do to end users.
Improvements