What Have We Learned?

© billy Hunt

We need to improve our

relationship

Advertising has to get better

Evolve to service delivery

Advertising

What’s Working

What’s Working

Still Monitoring

Still Monitoring

What’s Next?

Key Trends 2009

ACT NOW: ACT NOW: ACT NOW: ACT NOW: • Deliver utility & service

DEVELOP: DEVELOP: DEVELOP: DEVELOP:

• Plan to support your social media presence

WATCH: WATCH: WATCH: WATCH:

• Mobile/“Open” mobile devices

Deliver Utility & Service

Your Social Media Presence

Mobile/Apps

• App stores• Android• Kindle