general mills
TRANSCRIPT
Company History
• Formed in 1880 by Cadwallader C. Washburn
• Betty Crocker, a fictitious character created by general mills in 1921
• 1928 General Mills is incorporated • Held a teleconference with stock
holders in 1959
Poppin Fresh Pies 1970-1982 Red Lobster 1970 Olive Garden 1982 Burger King 1967
Restaurant Ventures
Ken Powell (CEO)
Mark Addicks (CFO)
Kofi Bruce (Treasurer
Y. Marc Belton
John Church (Supply Chain)
Executives
Corporate Culture
General Mills Foundation (1954)1. 1 Billion as of 2012
Box Tops for Education (1996) Save Lids to Save Lives (1998) Green Initiatives
1. Running a mill on left over oats2. Planting trees in Mexico and recycling in New
Mexico
Social Responsibility
Act in the companies best interest Treating employees well Competing fairly and legally Global ethical practices
Ethics