Generali PPF Holding“Brand-Supportive Storytelling”Content generation, coordinated campaign planning, media relations, project management (lead agency)

CASE STUDY “Even though the project was not easy in terms of human resources and the cultural differences between the different countries and the

GPH headquarters, Ewing PR demonstrated an ability to resolve complex issues and put them in contemporary context, all of which

helped us meet our goals for the project.“Richard Kapsa, Former Head of Communications, Generali PPF Holding

THE CHALLENGE

Ewing PR was excited to win the tender to work with Generali PPF Holding (GPH) – as lead strategic agency managing a 5-country CEE campaign.

THE CHALLENGE

Our mission was to help the organization take media ownership of theindustry and support business of subsidiaries in local markets. The challengewas creating content that would resonate across the Czech Republic,Slovakia, Poland, Hungary, and Russia.

Our goal: Design content that would create timely, interesting and analytical data, resulting in an improved GPH corporate image across 19

CEE countries – not easy in the insurance industry!

As coordinating agency, we reached out to GPH management, its local subsidiaries, and our partner agencies - brainstorming to identify a comprehensive list of core topics for development. At the start of the engagement, we had over 150 topics, we moved forward on 35 initiatives, the largest was the GPH Potential to Invest Index, a 6-month economic study which provided massive media exposure in all 19 countries as well as many Western titles.

THE SOLUTION

THE RESULTS

Almost 110 million reader views in over 200 quality articles, including international press such as the Financial Times and Wall Street Journal.

Secondary markets used custom-created content for additional coverage locally.

Successfully positioned GPH as profitable and growing, against the backdrop ofa difficult financial climate.