GENERATION C

Montserrat FLORES MBA1 Sophie CAO Group1

1.  Definition

2.  Our perception of the Generation C

3.  Why we agree

4.  Why we disagree

5.  Resume

6.  Example with a website

Summary

Generation C or Generation Next ●  People mostly under 35.

●  They grew up with new technologies and Internet (e.g: social

medias)

●  They have the need to be heard and to communicate all around the world via different web tools, it is a new way to express themselves and get fluency.

●  They Thrive on Connection, Community, Creation and

Curation.

AGREE *To transmit and to create is part of the Nature of Gen- C. *They are looking for information that is meaningful for them, it can include advertisements; they want to feel emotional connections with what its around *Knowledge is KEY FACTOR for inspiration and information *Time is a limitation and they use their time to select what they want to be involved in. *Gen C wants to be “part of” involving in special causes or in specific brands * They can have the opportunity to “be someone” by just being home and always been connected

DISAGREE Personal thinking: *About “how selective they are” as when they add something is not necessary relevant or having a big impact to the subject *The personality showing in the screen could vary from the real person behind the screen *The idea that there is no more contact with others is just online no physical or emotional contact involved

Resume ❖  People can express their own opinion in many different subjects in this

new generation, whether we agree or disagree with this new move, it is recognized worldwide and is something moving thousand people in the present moment.They are culturally liberal.

❖  it is an important and crucial factor for young people and a weapon for them to use through internet and social networks in particular.

❖  This era represents new means of communication, accessible to anyone everywhere. It represents the importance to pay attention to it: You can influence, become an opinion leader only by having your own blog online for example.

❖  Everybody is connected at all times of day anywhere they want

*70 million users with the majority 60%in US but expanding

very quickly

*80% of Users are women

*9 million has connected their account to faccebook

*98 minutes is the minimum spend of time in Pinterest in a

month per person

*18% of users have an income bigger than $75,000 USD

*49% of users use pinterest instead of catalogs

Borned in 2010, social network, innovative and altern choice of facebook and twitter to visually share or discover interests by “pinning” images or videos