generational learning

Sharing Medicare information with America’s four generations…

Prepared for the Centers for Medicare &

Medicaid Services by

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Generational Learning | Final Version | June 23, 2009

KNOWKNOW??Downloaded from: http://www.youtube.com/watch?v=5o9nmUB2qls

DID YOUDID YOU

What does all this mean for Medicare, for you as a Medicare educator, and for you personally?

So, what does it all mean…

3Generational Learning | Final Version | June 23, 2009

……for Medicare?for Medicare?

……for you as a for you as a Medicare educator? Medicare educator?

……for you personally?for you personally?

Did You Know?

There are 37.9 million people 65 and older in the U.S. More formal education:

74% of those 65 and older have at least a high school diploma

19% have a bachelor’s degree or higher7.3 million people age 66 and older took adult education

courses in 2004-5 The Baby Boomers:

Are redefining what it is to age in AmericaAre expected to live longer and healthier livesMay postpone retirement


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Jot down the names of people you know in each generation on your handout.


Talking ‘bout My Generation…


““Everyone belongs to a generationEveryone belongs to a generation. . Some people Some people embraceembrace it like a warm familiar blanket, it like a warm familiar blanket, while otherswhile others prefer not to be lumped in prefer not to be lumped in with their age with their age mates. Yet like it or not, when you were born dictates mates. Yet like it or not, when you were born dictates the the cultureculture you will experience. This includes the highs you will experience. This includes the highs and lows of pop culture, as well as world events, social and lows of pop culture, as well as world events, social trends, economic realities, behavioral norms, and trends, economic realities, behavioral norms, and ways ways of seeing the worldof seeing the world. The society that molds you when . The society that molds you when you are young stays with you the you are young stays with you the rest of your liferest of your life.”.”

Jean M. Twenge, PhDGeneration Me:Why Today’s Young Americans Are More Confident, Assertive, Entitled – and More Miserable Than Ever Before

Which generations are represented here today?

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1 2 3 4Get ready to press 1, 2, 3, or 4 on your key pad …


1. Traditionalists2. Baby Boomers3. Generation X-ers4. Millennials

You are a member of which generation?

Generational Learning | Final Version | June 23, 2009 8

1 2 3 4

25% 25%25%25%

How large is each generation?


In millions

Eric Greenberg & Karl WeberGeneration We: How Millennial Youth Are Taking Over AmericaAnd Changing Our World Forever

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““They came of age during the They came of age during the Great Depression and the Great Depression and the Second World War and went on Second World War and went on to build modern America – to build modern America – men and women whose men and women whose everyday lives of duty, honor, everyday lives of duty, honor, achievement, and courage gave achievement, and courage gave us the world we have today.”us the world we have today.”

Tom BrokawThe Greatest Generation


65-89 year olds

What are some of the other things that helped shape this generation?

Traditionalists


Traditionalists

Generational Traits Value hard work Willing to work for

delayed reward Often reserved Loyal and expect it in

return Like discipline,

procedures, and lines of authority

Duty, honor, country

Dedication, sacrifice Won’t fix what isn’t

broken Excellent

interpersonal skills Conformity, blending,

unity Patient



““I don’t know where youI don’t know where youwere in say, 1964, but Iwere in say, 1964, but Idivided my time betweendivided my time betweenscreaming wildly at the screaming wildly at the Beatles, wearing a Beatles, wearing a cheerleading uniform, cheerleading uniform,

scrubbing my face ten times a day with Noxzema, and scrubbing my face ten times a day with Noxzema, and putting my hair up in rollers the size of Folger’s large putting my hair up in rollers the size of Folger’s large cans.”cans.”

Susan J. Douglas,Where the Girls Are:Growing Up Female with the Mass Media

45-64 year olds

What are some of the other things thathelped shape this generation?

Baby Boomers


Baby Boomers

Generational Traits Value hard work Prefer instant, more

dramatic results/rewards

Defined by their job Believe team

approach is critical to success

Expect loyalty from co-workers

Success is largely visible (certificate, plaques, etc.)

Believe in and evaluate themselves and others based on work ethic

Expressive Independent



29-44 year olds

“…“…this resilient generation this resilient generation has managed to cope with a has managed to cope with a world that, in its experience, world that, in its experience, is unpredictable, unreliable, is unpredictable, unreliable, and unsafe. This is a and unsafe. This is a generation that hits the generation that hits the issues head on and sugar issues head on and sugar coats nothing.”coats nothing.”

What are some of the things that helped shape this generation?

Julie CoatesGenerational Learning Styles

Generation X


Generation X

Generational Traits Work-life balance is

non-negotiable Independent and self-

reliant Team-oriented Not intimidated by

authority Do not like to be

micromanaged Reject the work ethic

of Baby Boomers

Excel at finding cutting edge solutions

Guard personal time Like modern

technology and tools Suspicious of Baby

Boomer values Raised as parents’

friends Cynical and

pessimistic



“ “The Millennial The Millennial Generation will Generation will entirely recast the entirely recast the image of youth, image of youth, from downbeat and from downbeat and

alienated to alienated to upbeat and upbeat and engaged.” engaged.”

Neil Howe & William StraussMillennials Rising: The Next Great Generation

18-28 year olds

Greenberg Millennials Study

Conducted in 2007 Surveyed 2000, 18-29

year olds

Lack of long-term job and retirement security

Rising cost of health care


Eric Greenberg & Karl WeberGeneration We: How Millennial Youth Are Taking Over AmericaAnd Changing Our World Forever

Millennials are…

Most diverse Best educated Driven by technology Optimistic Responsible Innovation-minded

Strong believers in the potential of government to do good

Concerned about health care


Millennials

Generational Traits Expect to change jobs

frequently Team-goal oriented Believe respect must

be earned Value fairness Technically proficient Busy multi-taskers Accustomed to getting

what they want

Want attention Expect quick delivery

results Expect rapid assent to

higher salaries Optimistic, charitable,

act with integrity Search for work that

provides personal fulfillment



Get ready to press: 1 if you agree or 2 if you disagree

Traditionalists Baby Boomers Generation X Millennials Hard work Dedication &

sacrifice Respect for

rules Duty before

pleasure Honor

Optimism Team

orientation Personal

gratification Involvement Personal

growth

Diversity Techno-literacy Fun and

informality Self-reliance Pragmatism

Optimistic Feel civic duty Confident Achievement

oriented Respect for

diversity

Agree or Disagree?


1 2

50%50%

1. Agree2. Disagree

Myers-Briggs Type Indicator (MBTI)

Gardner’s Theory of Multiple Intelligences

Hermann Brain Dominance Instrument (HBDI)

Felder-Silverman Learning Style Model

Kolb Learning Style Model

Long/DzuibanLearning Style Inventory

Gregoric Learning Style Indicator


Multi-generational Learners

“As people live longer (Social Security benefits are becoming available later and later) the age diversity in the workplace and in the classroom will become increasingly part of the mix and will increasingly challenge the teachers who will have to teach to a diverse array of multi-generational learners.”

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Julie CoatesGenerational Learning Styles


Learning Styles

Influenced by … Environment

Experience

Perception of the world

A unique set of filters Change over time


Learning Style Implications

Traditionalists

Prefer Avoid• Formality

• Straight-forward presentationof information

• Opportunity to build skills privately

• Materials organized insummary form

• Show respect for theirbackground and experience

• Putting them on-the-spot in front of peers or younger learners

• Role play

• Assuming computer illiteracy


Learning Style Implications : : Traditionalists

Communicating With Traditionalists Remember that they tend to be dedicated and

loyal. Plan feedback carefully.

Feedback indicates they did something wrong. No news is good news.

Design ways for them to learn it on their own. They follow orders, no questions asked.

Make sure you actively seek their opinion and feedback.



Baby Boomers

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Prefer Avoid• Skill-building, practical experiences

• Interaction, networking,and teamwork

• Winning

• Learning for learning’s sake

• Easily accessible information

• Opportunities to share/participate

• Treated like they’re young

• Strict, militaristic regimen

• “Unimportant” learning events

• Having time wasted

• Role playing


Learning Style Implications : : Baby Boomers

Communicating With Boomers Face to face is preferred Respectful, but casual Establish rapport Provide context



Boomer Turn Offs Being unfriendly One-upping (You think that’s bad, let me tell you

about this…) Shows of power Political incorrectness



Guidance for Boomers Embrace technology (learn about Facebook and

Twitter) Respect the ideas of the younger generation Don’t assume you are in the “teacher” role Focus on results as well as process Share information, don’t dictate Respect work/life balance needs



Generation X

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Prefer Avoid• Know what is expected of them

• Have choices and options

• Receive information efficiently

• Limit information to only what’s relevant

• Engage in lively, interactive classroom

• Have resources that use technology, color, novelty, and contrast

• Learn by doing

• Breaking ideas down too granularly

• Grading

• “After-hours” learning

• Wasting time

• Excessive lecture

• Requiring lengthy reading


Learning Style Implications : : Gen X-ers

Communicating With Gen X-ers Prefer instantaneous and constant feedback,

preferably face to face. Be prepared… They call it like they see it, often

without regard for the impact their opinions might have.

X-ers tend to be very independent. X-ers can be impatient.



Millennials

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Prefer Avoid• Experiential learning

• Lots of structure What’s required When it’s due What are the expectations

of them

• Lots of feedback

• Technology, be visual

• Fun and games

• Lectures longer than 20 minutes

• One-way communication

• Solitary eLearning

• Working alone

• Wasting time


Learning Style Implication : : Millennials

Communicating with Millennials

Real Raw Relevant Relational


Which generation likes winning and wants to avoid “unimportant” learning events?


1 2 3 4

25% 25%25%25%


What Do You Think?

Press 1, 2, 3, or 4 on your key pad now…

Which generation prefers a straight-forward presentation of information and dislikes being put on the spot?


1 2 3 4

25% 25%25%25%


What Do You Think?


Which generation prefers a lot of structure and dislikes working alone?


1 2 3 4

25% 25%25%25%


What Do You Think?

Back


Which generation wants to know what is expected of them and wants to avoid “after-hours” learning?


1 2 3 4

25% 25%25%25%


What Do You Think?

Back


Similarities Across Generations

1. 1. Similar values, expressed differently

2.2. Respect

3.3. Trust

4.4. Credible and trustworthy leaders

5.5. Organizational politics are a problem

6. No one likes change6. No one likes change

7. Loyalty depends on the 7. Loyalty depends on the contextcontext

8. Do the right things8. Do the right things

9. Everyone wants to 9. Everyone wants to learnlearn

10. Almost everyone wants 10. Almost everyone wants a coacha coach


Jennifer Deal, PhDRetiring the Generation Gap:How Employees Young and Old Can Find Common Ground

Teaching Across Generations

Share experiences Change activities

often Use technology wisely Make assignments Foster a team

environment Plan for and require

participation

Find the right mix Encourage discussion Recognize excellent

performers individually

Develop individual and group exercises and activities


People learn better when you…

Use visual cues Chunk information into bite-sized pieces Don’t read the slides to them Incorporate pictures into the presentation Remove extraneous information


Richard E. Mayer, PhDThe Cambridge Handbook of Multimedia Learning

What role does Medicareplay in your life?


Table Exercise

For each of the scenarios. Choose the generation you think is the primary target

audience

Discuss how you would develop training for the specific audience


Brokaw, T. (1998). The Greatest Generation. New York: Random House.Coates, J. (2007). Generational Learning Styles. River Falls: LERN Books.Deal, J. (2007). Retiring the Generation Gap. San Francisco: Jossey-Bass.Douglas, S. J. (1994). Where the Girls Are: Growing Up Female with the

Mass Media. New York: Three Riviers Press.Fitch, K., McLeod, S., & Brenman, J. (n.d.). Globalization & The Information

Age. Retrieved May 1, 2009, from YouTube: www.youtube.com/watch?v=5o9nmUB2qls.

Greenber, E., & Weber, K. (2008). Generation We. Pachatusan.Howe, N., & Strauss, W. (2000). Millennials Rising: The Next Great

Generation. New York: Vantage Books.Mayer, R. E. (2005). The Cambridge Handbook of Multimedia Learning.

Cambridge: Cambridge University Press.Twenge, J. M. (2006). Generation Me. New York: Free Press.



For each of the following questions, be prepared to

Press 1 for Very Dissatisfied2 for Dissatisfied3 for No Opinion/Neutral4 for Satisfied5 for Very Satisfied

How satisfied are you that the Generational Learning session provided helpful and useful information?

1. Very Dissatisfied2. Dissatisfied3. Neutral/No Opinion4. Satisfied5. Very Satisfied

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Question 1

How satisfied are you that the enough time was allowed to cover the Generational Learning material?


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Question 2

How satisfied are you that the speaker was knowledgeable about Generational Learning?


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Question 3

Please rate your overall satisfaction with the Generational Learning session?1. Very Dissatisfied2. Dissatisfied3. Neutral/No Opinion4. Satisfied5. Very Satisfied

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Question 4

generational learning

Documents

phd generation

resilient generation

world events

world war

year olds

age mates

modern america men

names of people