generic 2007 recap report

Table of Contents

Event Overview……………………..…………………………………………………..…………….………….

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Media Coverage………………..…………………………………………………………………………….…..

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Summary of Media Coverage……..…….………………………………………………………….….. 4 ESPN2 Live Coverage Report…………………………………………………………………..….. 4 Joyce Jul ius Recap of the 2007 San Jose Grand Pr ix at Redback Raceway.. . 4 ESPN2 Coverage of the Champ Car At lant ic Championship Ser ies….. 5 Joyce Jul ius Recap Of the Champ Car At lant ic Championship Ser ies…….…… 5 Burrel les Luce Report ………..…………………………………………………………………… Champ Car World Series Media Coverage Report…………………………………………………..

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Pr int Media Coverage……………………………….…..…………………………………….….. 6 Spanish Market Media Coverage……………………………….…………………………….. 7 Clear Channel Radio Coverage……………………………………………………………………….. 7 NBC 11/KNTV and Telemundo 48 News Coverage…………………………………………….….. 7 Press Releases……………………………….……………………………………………………… 8

Advertising………………………………………………………………………………………………………..

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Summary of Advertising…………..………………………….………………………….………….….. 11 Website Advertising………………..………………………………………………….…………….….. 11 Television Advertising…………..……………………………………………………………….….. 12 Print Advertising………………..………………………………..………………………….……….….. 12 Radio Advertising……………………………………………………………………….. 14 Other Advertising………………..………………….……………………………………………….….. 14

Event Integration………..………………………………………………..……………………………………...

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Sponsor Signage………………..……………………………………………….…….…………….….. 17 Closed Circuit Television Report (PA, TAG) ………………..……………….………………………. 18 Souvenir Program………………..………………………………………………….……………….….. 18 Vending/Exhibiting………………..………………………………………………………………….….. 18 Collateral……..……………………….…………………………………………………………….……. 19

Appendix…………………………………………………………………………………………………………..

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A. Joyce Julius Reports ………………………………………………………………………………… 22 B. Press Releases (Sponsor and Economic Impact)……………………………………………….. 30 C. Sponsor Page Website Frame……………………………………………………………………… 37 D. Print Media Ads Samples…………………………………………………………………………… 40 E. Sponsor page in Program and Fan Guide………………………………………………………… 43 F. Collateral Samples (Poster, Rave Card, and Map) ……………………………………………… 44

2007 San Jose Grand Prix at Redback Raceway

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Event Overview The third annual San José Grand Prix at Redback Raceway (SJGP), Round # 9 of the 2007 Champ Car

World Series occurred on Friday, Saturday and Sunday, July 27-29, 2007. The race took place on a

temporary track through the streets of downtown San José surrounding the San José McEnery

Convention Center. The track was approximately 1.5 miles with 7 turns and a start/finish line on Almaden

Boulevard.

The San José Grand Prix at Redback Raceway featured The Champ Car World Series, an international

field of world-class drivers that included: San José Grand Prix and two time Champ Car World Series

defending Champion, Sebastien Bourdais, Former Series Champion, Paul Tracy (2003) plus rising stars

Graham Rahal and Robert Doornbos as well as Atlantic Champ Raphael Matos.

Support races included Champ Car Atlantic Championship, Historic Stock Car Racing Series (HSCRS),

Formula BMW USA and Formula Drift.

The San José Grand Prix at Redback Raceway is “More than a Race!” Highlights other than on-track

racing included the return of Freestyle Motocross exhibitions, live music onstage featuring concerts by

Stroke 9 and Seven Reasons, interactive displays and a family fun area. Evening events included a

Driver’s Party and Canary Foundation fundraiser Cabana Gala. The three-day festival was preceded by

other support events including a Track walk and Celebrity Go-Kart Race.

In 2006, city managers reported that the San José Grand Prix had a total economic impact of $23 million.

The outlook is promising for another great economic impact for the city of San José as the race event in

2007 continues in the tradition of the successful 2006 race with strong in person attendance. An

economic impact study for the 2007 event is scheduled to be published by the City of San Jose early in

the new year.

Media Coverage


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http://www.speedysigns.com/decals/graphic_decal_7663.htm


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Media Coverage Summary of Media

• ESPN2 National Broadcast of the 2007 San Jose Grand Prix at Redback Raceway on July 29, 2007 at 5:00pm E.T.

o Rating- .29; o Share- 1; o Households- 269,000; o Viewership- 341,000

• 87,397,409 Million in North American Newspaper circulation (represents newspaper coverage in North America of Major daily’s from 7/23/07 to 8/6/07 only).

• North American Television (represents television coverage from 7/23/06 to 8/6/06 only) o Viewership: 16,415,544

• ESPN2 Atlantic Championship Series- 2007 San Jose Grand Prix at RedBack Raceway on August 2, 2007 at 5:30 pm E.T.

• Spanish Marketing Sources Weekly Impressions: over 117,000

ESPN2 Live Coverage Report

The 2007 San Jose Grand Prix at Redback Raceway was nationally broadcasted live on ESPN2 on July

29, 2007, beginning at 3:00 PM (PST), ESPN2 covered a live, 2 hour broadcast of the race. Following the

race was the 1/2 hour post show with highlights of the race. ESPN2 is currently available over the air in

91,812,000 households. The national coverage of the race reached 269,000 households and 341,000

viewers. The rating for the event was a 0.29.

Joyce Julius Recap of the 2007 San Jose Grand Prix at Redback Raceway

Joyce Julius and Associates, Inc. has provided independent sports, special event and entertainment

program evaluation since 1985. In that time, Joyce Julius and Associates has developed and perfected

fully-customizable products that have become the industry standard in exposure measurement. The

Joyce Julius Sponsors Report provides comprehensive documentation of in-broadcast brand exposure

during sports, special event, and entertainment television programming and has become the most

recognized name in television exposure valuation.

Through the utilization of highly developed software, Joyce Julius Associates was able to electronically

monitor and tabulate all clear and in-focus exposure during the television broadcast. Altogether, 93

sponsors earned 2 hours, 47 minutes, 39 seconds (9:48:56) of exposure time. This included 379


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mentions and $16,059,945. The breakdown of exposure included graphics, billboards, retaining walls,

verbal references and pit boards.

A complete Joyce Julius Report of the 2007 San Jose Grand Prix at Redback Raceway can be found in

Appendix A.

ESPN2 Coverage of the Champ Car Atlantic Championship Series

In addition, ESPN2 aired a tape delayed broadcast of the Champ Car Atlantic Series, a support race that

occurred over the weekend. The tape delayed broadcast occurred August 2, 2007 at 5:30 pm E.T.

Joyce Julius Recap of the Champ Car atlantic championship series

Altogether, 54 sponsors earned 50 minutes and 7 seconds (50:07) of exposure time. This included 48

mentions and $547,335. The breakdown of exposure included graphics, billboards, retaining walls, verbal

references and pit boards. A complete Joyce Julius Recap Report of the Champ Car Atlantic

Championship Race can be found in Appendix B.

Burrelles luce Media Coverage Report

For over 25 years, BurrellesLuce has provided the broadest offline and online media news coverage in

the industry. The BurrellesLuce team monitored all the 2007 San Jose Grand Prix at Redback Raceway

media coverage in the United and Canada. The BurrellesLuce report includes all print and news

broadcasts between July 23, 2007 and August, 6, 2007. According to the preliminary report, the 2007

San Jose Grand Prix at Redback Raceway was covered on 338 television broadcasts and 281 news

articles. Total media coverage featuring the 2007 San Jose Grand Prix at Redback Raceway reached a

combined audience over 103,812,953 in national and local markets.


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Champ Car World Series Media Coverage Report

The Champ Car World Series news team monitored all the 2007 San Jose Grand Prix at RedBack

Raceway media coverage in the United and Canada. The Champ Car World Series Media Coverage

Report includes all print and news broadcasts between July 23, 2007 and August 06, 2007. According to

the report, the 2007 San Jose Grand Prix at RedBack Raceway was covered on 338 television

broadcasts and 281news articles. Total media coverage featuring the 2007 San Jose Grand Prix at

RedBack Raceway reached a combined audience over 103,812,953 in national and local markets. The

event was highly recognized in these broadcasts through verbal reference and logo presence.

Print Media Coverage

The San Jose Mercury News, Wave Magazine and Metro Magazine are just a few examples of bay area

print media sources that ran stories and special news sections on the 2007 San Jose Grand Prix at

Redback Raceway.

The San Jose Mercury News is the dominant publication in the South Bay and Silicon Valley with more

than 342,000 readers Sunday and 282,000 readers daily. Mercury News readers are primarily in Santa

Clara but reach north to San Mateo and Southern Alameda counties and as far south as Santa Cruz and

San Benito counties. The San Jose Mercury News produced a 56 page special section of the 2007 San

Jose Grand Prix at Redback Raceway. In addition the San Jose Mercury News provided front page

reporting leading up to and including the race.

The Wave Magazine ran a Special Issue of the 2007 San Jose Grand Prix at Redback Raceway from

June 4 through the end of July. The Wave Magazine reaches an estimated 710,000 monthly readers

between the ages of 18-55 throughout Silicon Valley and beyond. The event was prominently positioned

on the Magazine cover and throughout the article with Event logo inclusion.

The Metro Newspaper ran a Special issue of the 2007 San Jose Grand Prix at Redback Raceway from

June 20 through July 25, 2007. The Metro Newspapers reaches an estimated 295,000 weekly


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impressions throughout Silicon Valley and beyond. The issue prominently featured Katherine Legge an

up and coming female driver of the series and gave detailed the race event

Spanish Market Media Coverage

The 2007 San Jose Grand Prix at Redback Raceway reached the Spanish speaking audience by

promoting the event in popular Spanish publications. El Observador, La Oferta, and Area Chica were the

major Spanish publications that promoted the race in the bay area. Combined, these sources allow over

117,000 weekly impressions.

Clear Channel Radio Coverage

The media partnership with Clear Channel Radio was one of the premier partnerships established by the

Grand Prix and resulted invaluable media exposure. Ten (10) Clear Channel Radio Stations conducted

live remotes from Grand Prix related programs and throughout the entire race weekend. In particular,

KFOX’s Tim Jeffreys and K101’s Don Bleu conducted live remotes from the Clear Channel Broadcast

Tower. By utilizing the power of Clear Channel’s collective assets such as radio, outdoor, online and

entertainment, throughout Northern California, Clear Channel was able to help maximize the Grand Prix’s

media exposure in many markets including San Francisco, San Jose, Sacramento, Salinas / Monterey,

Fresno, Modesto / Stockton. The Grand Prix was prominently featured on six (6) Clear Channel Bay Area

stations web sites from late June through July 31st. A complete Clear Channel report will be made

available within the coming weeks.

NBC 11/KNTV and Telemundo 48 News Coverage

NBC 11 News and Telemundo 48 created numerous newscasts from their stage at Turn 7 from Friday

morning through Sunday evening. These newscasts included commentary about the 2007 San Jose

Grand Prix at RedBack Raceway, race highlights and other event activities. A complete

NBC11/KNTV/T48 report is expected in the near future.


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Press Releases

An Internal Public Relations team with well developed media relationships produced several press

releases on behalf of the 2007 San Jose Grand Prix at Redback Raceway. Fourteen (14) press releases

were emailed out to almost 1000 media outlets locally as well as nationally and internationally. These

include radio, television, print media and major internet sites. Additionally, the fact sheet on the 2007

San Jose Grand Prix at Redback Raceway was updated and sent at least four times to the entire media

list. Bay area radio stations with news, talk or sports formats were contacted including those listed below.

Bay area television stations, specifically sports departments and the morning shows, were sent press

releases, video and 2007 San Jose Grand Prix at Redback Raceway of San Jose logos. Press releases,

fact sheets, track maps and logos were also sent to all Bay Area newspapers and story pitches were

made. Departments receiving releases included news, sports, business, lifestyle, calendar and

technology sections and many of these departments did stories. Sponsors were mentioned in many

press releases identifying them as sponsors of the race. Press release samples are is provided in

Appendix B.

2007 San José Grand Prix at Redback Raceway Media Outreach (Partial List) Radio Television Comcast TV Networks Print Media Local KCBS KTVU ESPN San Jose Mercury News KCNL KRON ESPN2 The Wave Magazine KGO Radio KPIX FSBA Metro Magazine KIOI KGO FX Silicon Valley/San Jose Business Journal KISQ KNTV SC The Valley Magazines KKSFL KICU SPK San Francisco Magazine KLIV KSBW TBS San Jose Magazine KMEL KION TNT Southwest Airlines Magazine KNBR KFTY USA Accent KNEW KDTV (Hispanic) El Observador KQKE KSMS (Hispanic) Area Chica KSJO KSTS (Asian, etc) Bonita Magazine KUFX La Oferta KYLD San Francisco Chronicle San Francisco Examiner Oakland Tribune Alameda Star Times Hayward Daily Review Fremont Argus Tri-Valley Harold San Mateo Times Marin Independent Journal Contra Costa Times San Ramon Valley Times Palo Alto News Group Silicon Valley Community Newspaper

Arizona Republic Associated Press Baltimore Sun Boston Globe Boston Herald Chicago Tribune Cleveland Plain Dealer Dayton Daily News Denver Post Herald News Service Houston Chronicle Indianapolis Star Knight Ridder News Service Las Vegas Review, and many more Las Vegas Sun Long Beach Press Telegram Los Angeles Times Miami Herald Milwaukee Journal Sentinel New York Times Orange County Register Philadelphia Inquirer Portland Oregonian Rocky Mountain News Seattle Post Intelligencer Seattle Times, Toledo Blade

National

Tribune News Services USA Today International

Canada: (Edmonton Sun, Edmonton Journal, Toronto Star, Toronto Sun, Montreal Gazette, Journal do Montreal, Vancouver Sun, Globe and Mail, The National Post, the Canadian Press, Race line Radio, CBC French and English Radio and TV, The FAN 590 Radio, The Score TV, Rogers Sportsnet, TSN - Total Sports Network, Canada's ESPN), CTV, City TV, CFTO TV) Mexico: (El Norte, TV Azteca) South America: (Brazil - Journal do San Paulo and Argentina) and some markets Europe: (England, Germany, Italy - Rombo, France, Spain and Switzerland).


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Advertising


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Advertising

Summary of Advertising

• Web Advertising: o 13,562,272 hits and 175,678 unique visits since April 2007 o 1,672 visits on MySpace web ad during July

• Television Advertising: o KNTV

495 Spots (:30 seconds) o KSTS

495 Spots (:30 seconds) o Comcast

2,550 Spots (:30 seconds) ran on 10 Comcast Stations • Print Advertising:

o At least 77 advertisements for the San Jose Grand Prix at Redback Raceway ran in these print sources since January 2007

• Radio Advertising o Clear Channel

2,292 Spots (:15, :30 & :60 second spots) ran on 10 Clear Channel Radio Stations

o KNBR 459 Spots (:30 & :60 second spots)

Web Advertising

The 2007 San Jose Grand Prix at Redback Raceway Website (www.sanjosegrandprix.com) had

13,562,272 hits and 175,678 unique visits since April 2007. Sponsors were overwhelmingly positioned

through out the website including on our sponsor page http://www.sanjosegrandprix.com/sponsors.html

and homepage. Additionally, some sponsors were included on web banners and other pages such as the

hotel page. Active links to sponsor home websites were also included on the sponsor page of the Grand

Prix website (Appendix C).

In addition to the Grand Prix website, some sponsors had presence on other web pages such as the

Canary Foundation website (www.canaryfoundation.org), Face of Champ Car website

(http://www.faceofchampcar.com/?where=san-jose&what=) the Champ Car World Series website

(http://www.champcarworldseries.com/Event/Events.asp?ID=565) The following table summarizes unique

visits to the 2007 San Jose Grand Prix at Redback Raceway website.

http://www.sanjosegrandprix.com/

http://www.sanjosegrandprix.com/sponsors.html


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2007 San Jose Grand Prix at Redback Raceway website visits:

Month # of

Visitors # of Unique

Visits # of Page

Views # of Hits

Apr 2007 24,608 10,113 55,979 707,751 May 2007 32,273 13,884 53,576 604,780 June 2007 48,828 18,978 101,560 1,575,101 July 2007 270,139 132,703 806,143 10,674,640

Total 375,848 175,678 1,017,258 13,562,272

Television Advertising

KNTV/ KSTS Report

KNTV (NBC 11) and KSTS (T48) widely promoted the 2007 San Jose Grand Prix at Redback Raceway

running over 990 promotional and public service announcements on KNTV and KSTS. Above the

benefits outlined in the agreement, FedEx actually received logo placement in race television

advertisements. The Race Event Commercial can be found on the Recap CD ROM.

Comcast Advertising Report

There were over 2,550 :30 TV spots spread over 10 Comcast stations. These stations included ESPN,

ESPN2, FSBA, FX, SPIKE, TBS, TNT, USA, VS and SPEED. A full Comcast report is expected in the

near future.

Print Advertising

The 2007 San Jose Grand Prix at Redback Raceway advertised the event in multiple print media sources

including the San Jose Mercury News, San Francisco Examiner, ANG Newspapers, San Jose Magazine

Metro Magazine and The Wave Magazine. At least 77 advertisements for the Grand Prix ran in these

print sources since February and sponsors were prominently positioned in most advertisements. The

2007 San Jose Grand Prix at Redback Raceway was featured in a special section of the San José

Mercury News, which ran on Sunday July 22, 2007. Sample Advertisements can be found in Appendix D.

The table below summarizes the print advertising campaign for the 2007 San Jose Grand Prix at

Redback Raceway.


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2007 San Jose Grand Prix at Redback Raceway Print Advertising Campaign:

San Jose Mercury News The Wave Magazine

Thu 2/8 3X10.5" Mon 6/4 1/2 Page Mon 2/12 3X10.5" Mon 6/18 Full Page Mon 4/9 3X21.5” Mon 7/2 Full Page Mon 4/16 3X21.5” Mon 4/23 3X21.5” Tue 5/1 3X21.5” Sun 5/6 3X21.5” Sun 5/13 3X21.5” San Francisco Examiner Sun 5/20 3X21.5” Thu 7/5 ¼ Page Sun 5/27 3X21.5” Fri 7/6 ¼ Page Sun 6/3 ½ Page Sat 7/7 ¼ Page Sun 6/10 ½ Page Thu 7/12 ¼ Page Sun 6/17 ½ Page Fri 7/13 ¼ Page Fri 6/22 ½ Page Sat 7/14 ¼ Page Sun 6/24 ½ Page Thu 7/19 ¼ Page Fri 6/29 ½ Page Fri 7/20 ¼ Page Sun 7/1 ½ Page Sat 7/21 ¼ Page Fri 7/6 ½ Page Mon 7/23 ¼ Page Sun 7/8 ½ Page Tue 7/24 ¼ Page Fri 7/13 ½ Page Wed 7/25 ¼ Page Sun 7/15 ½ Page Thu 7/26 ¼ Page Fri 7/20 ½ Page Fri 7/27 ¼ Page Sun 7/22 Special Section Wed 7/25 ½ Page Area Chica Magazine

Thu 7/26 ½ Page May 2007 Full Page Fri 7/27 ½ Page June 2007 Full Page Mon 7/30 Thank You Ad July 2007 Full Page ANG Newspapers METRO Fri 6/8 ¼ Page Wed 6/20 ½ Page Sun 6/10 ¼ Page Wed 6/27 ½ Page Fri 6/15 ¼ Page Wed 7/4 ½ Page Sun 6/17 ¼ Page Wed 7/11 ½ Page Fri 6/22 ¼ Page Wed 7/18 Full Page Sun 6/24 ¼ Page Wed 7/25 Full Page Fri 6/29 ¼ Page Sun 7/1 ¼ Page El Observador Fri 7/6 ¼ Page Fri 7/6 ¼ Page Sun 7/8 ¼ Page Fri 7/13 ¼ Page Fri 7/13 ¼ Page Fri 7/27 ¼ Page Sun 7/15 ¼ Page Fri 7/20 ¼ Page La Oferta Sun 7/22 ¼ Page Wed 6/20 ¼ Page Wed 7/25 ¼ Page Wed 6/27 ¼ Page Fri 7/27 ¼ Page Fri 6/29 ¼ Page Fri 7/6 ¼ Page Fri 7/13 ¼ Page

Radio Advertising

Clear Channel Radio Report

The media partnership with Clear Channel Radio was one of the premier partnerships established by the

Grand Prix and resulted in 2938 radio spots with 61% running during prime time. A complete Clear

Channel Radio Report is expected in the near future.

PLANNED STATION RUNNING SUMMARY All Weeks Airtime Prime % Prime Station Delivered 5A - 8P 5A - 8P KIOI 120 60 50% KCNL 205 102 50% KISQ 140 70 50% KKSF 170 85 50% KMEL 155 78 50% KNEW 195 98 50% KQKE 180 90 50% KSJO 215 108 50% KFUX 220 110 50% KYLD 170 85 50% Total: 1770 886 50%

KNBR Radio Report

The San Jose Grand Prix at Redback Raceway also partners with KNBR as one of its radio advertisers.

KNBR ran two hundred and nine (209) radio advertisements for the San Jose Grand Prix at Redback

Raceway. Sponsors who received radio spot mentions were mentioned at the end of the spot in rotation.

Other Advertising


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VTA

The Valley Transit Authority and Capitol Corridor placed multiple

advertisements throughout their buses and trains and within stations

and bus stops.

Yellow Cab

As the premier taxi company in San Jose, Yellow Checker Cab Company served as an amazing

advertising partner. Four (4) 7 passenger vans were wrapped entirely in race advertising. Additionally,

40 caps were placed atop cabs.


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Event Integration


16


Event Integration

Sponsor Signage

On-Track Signage

Sponsors of the San José Grand Prix at

RedBack Raceway had the opportunity to place

their logo at the event through on-track signage.

Sponsor signs were both picked up on

television, both national and local, and viewed

by spectators at the event. Examples of on-

track signage include: 37”x144” barrier signage,

5’x24’ on-track fence signage, split signage

(fence sign plus barrier) and double barrier

signage.

Off-Track Signage

Sponsors were given the opportunity to place

signage throughout the race event grounds.

These off-track signs positioned the sponsor in

front of thousands of race fans throughout the

venue. In-field signage could be viewed in

Discovery Meadow, along event ground

perimeter fencing, and on the backs of major

grandstands. Examples of off-track signage

include 5’x24’ Grandstand Signage and 3’x12’

in-field signage.


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Closed Circuit Television Report (PA, TAG)

The San José Grand Prix at RedBack

Raceway was broadcast live on the events

Closed Circuit Television system. Multiple

screens as large as 20’ x 40’ were installed

in strategic positions within the race

grounds including across from the Gold

Grandstands. Additionally, televisions were

placed throughout all hospitality areas.

Race faces throughout the grounds were

able to not only see the race but promotional commercial spots, which ran quite frequently. Prominent

positioning on the Closed Circuit television system ensured race fans left the event remembering each

sponsor.

Souvenir Program

An estimated 7,700 souvenir programs were both sold and distributed during the race and in the official

race store. Race fans that left the weekend with an official souvenir program will be continually reminded

of 2007 San Jose Grand Prix at RedBack Raceway sponsors. Many sponsors were given the opportunity

to advertise their product in the souvenir program with half-page or full-page ads. Sponsor logos were

also placed on the “Sponsor” page of the souvenir program. A sample of the Sponsor Page can be found

in Appendix E.


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Vending/Exhibiting

Exhibiting at the 2007 San Jose Grand Prix at RedBack

Raceway allowed Chevron to be positioned in front of a

massive consumer audience. This was a cost-effective

opportunity to sell, launch, or promote Chevron’s products


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or services. Vending areas included Cesar Chavez Park, Straightaway Alley (San Carlos Ave.), the San

Jose McEnery Convention Center and Discovery Meadow. Sponsors who had vending opportunities,

were able to be viewed by race enthusiast during the course of the three day event.

Collateral

As a sponsor of the 2007 San Jose Grand Prix at Redback Raceway, companies were included on

numerous pieces of race collateral. Collateral was distributed through multiple channels providing

sponsors with outstanding presence in the Bay Area with special emphasis on the greater San Jose

community.

Below is a list of collateral materials.

• Posters – Over 7,500 posters were printed and distributed. Posters were seen in hundreds of local

restaurants, bars, hotels and businesses. As posters were large (3’x2’) in size with attractive yellow

and red race imagery, posters were hard to miss and served as a prime way that South Bay residents

learned of the event.

• Sales brochures – About 5,000 four color 16 page brochures were direct mailed, used in ticket and

sponsorship sales presentations and distributed at civic meetings.

• Rave Cards – Approximately 55,000 5” x 7” four color cards were distributed with a plastic holder at

restaurants, bars, hotels and business.

An array of additional collateral included: check this list

• “You are Here” maps- 100 3’ x 5’ “You are Here” maps were placed throughout the race venue.

• Public Relations Collateral- Public Relations Collateral included 2,000 track media guides and

countless press and news articles.

• “Face of Champ Car” materials- 3,000 posters and banners were placed at bars and restaurants

throughout the Bay Area.

• Commemorative race tickets- Approximately 30,000 four color commemorative race tickets were sold

pre-event.


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• Other merchandise including hats, shirts, etc. were distributed throughout the race weekend and on

our official online store.

The variety of collateral produced and distributed provided immeasurable logo presence as people had

multiple opportunities to encounter the Race Event. Collateral Samples can be found in Appendix F.

Appendix


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Appendix a:


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25


26


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Appendix B: Sample Press Releases

THIRD ANNUAL SAN JOSÉ GRAND PRIX DRAWS ESTIMATED CROWD OF 120,000

FOR IMMEDIATE RELEASE RELEASE #14-07 CONTACTS: KEVIN DIAMOND, DAVE RAHN PHONE: 408-277-9475 SAN JOSE, CA - - AUGUST 3, 2007 - - The San José Grand Prix will pay the City of San José $81,538 in participation payments for paid ticket sales during the 2007 event as per the agreement between the Grand Prix and the City. Total attendance over the three-day event was approximately 120,000 including fans, sponsors, workers, volunteers and race teams. The San José Grand Prix also donated tickets to more than 50 local organizations including Teen Challenge, The Boy's and Girl's Clubs, The Conservation Corps, The Police Activities League and many schools, churches and service organizations. "We are very pleased that fans from San Jose, Silicon Valley and the rest of the Bay Area so enthusiastically supported the 2007 San Jose Grand Prix,” Jantzen said. “The festival areas were busy throughout the weekend and the grandstands were crowded for the main event Sunday afternoon. With this kind of consistent fan support the event is becoming a fixture on the San Jose summer scene and we are already making preparations for 2008." About the San José Grand Prix: The San José Grand Prix proudly supports the Canary Foundation. This year’s race, the ninth on the 2007 Champ Car World Series schedule, was won by Minardi Team USA driver Robert Doornbos. The previous two San José Grand Prix races were won by three-time series champion Sebastien Bourdais. The Champ Car World Series features some of the greatest race car drivers in the world, competing in the most exciting series in the world. In addition to Doornbos, who hails from Holland, and Bourdais, who is French, other drivers competing in the series include Canada’s Paul Tracy, Mexico’s Mario Dominguez, Great Britain’s Katherine Legge and Justin Wilson, plus rising American star Graham Rahal and Australian Will Power. The San José Grand Prix is "More Than A Race." This year’s event included motorcycle stunt exhibitions, concerts, interactive displays, a family fun area and charity events. For additional information go to www.sjgp.com.


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http://rs6.net/tn.jsp?t=brqoddcab.0.tmxi6bcab.9o6lgzbab.8226&ts=S0269&p=http%3A%2F%2Fwww.sjpg.com


FOR IMMEDIATE RELEASE CONTACT: KEVIN DIAMOND RELEASE #8-07 OR DAVID RAHN PHONE: (408) 277-9475 SAN JOSÉ GRAND PRIX ANNOUNCES “FAST FRIDAY” PROMOTION

RACE ORGANIZERS AND GRAND PRIX PARTNERS

TO PROVIDE FREE FRIDAY GENERAL ADMISSION TICKETS SAN JOSE, CA - - JUNE 11, 2007 - - The San José Grand Prix and its partners announced today that they are teaming up to give motorsports fans a full day of racing…for FREE! This promotion, which combines Grand Prix commercial, retail and media partners, allows fans to receive a free general admission ticket to the opening day, Friday, July 27, of the Third Annual San José Grand Prix at Redback Raceway on the streets of downtown San José. Fans have a variety of ways to obtain a voucher which can then be exchanged for a free ticket. Among the ways to get a voucher are:

• Go to the Budweiser display at various South Bay retail locations (not available at all locations, no purchase necessary).

• Visit Go-Kart Racer in Burlingame and purchase a race session. • Hertz Rental Car will offer vouchers to anyone who rents a vehicle at any of their 20 greater San José

locations in July. • Go on-line to KNTV.com • Check your San José Mercury News. • Visit the Asponsor on Post St. in San José and purchase a Big Kahuna Platter or Smoked entrée. • Visit any of the eight South Bay 24-Hour Fitness locations and sign up for an All Club membership. • See the concierge at the Westfield Valley Fair.

The vouchers can be redeemed at a San José Grand Prix ticket booth located at any of the four gates to the event on Friday, July 27 beginning at 7:00 a.m.


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“I am pleased that the Grand Prix has created the ‘Fast Friday’ program which gives local residents the chance to experience this event at no cost,” said Mayor Chuck Reed. “I encourage San José residents to take advantage of this opportunity. We welcome all racing enthusiasts from throughout the Bay Area to enjoy the race and experience the hospitality of downtown San José.”


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“Fast Friday” includes practice and qualifying sessions for the Champ Car World Series, Champ Car Atlantic Championship, Formula BMW USA, Historic Stock Car Racing Series plus a Formula Drift exhibition. The free ticket also includes admission the off-track activities including a driver autograph session, concert, motorcycle stunt exhibitions and displays that make the San José Grand Prix “More Than A Race.” “The ‘Fast Friday’ promotion is our way of thanking the City of San José, its residents as well as race fans all over the Bay Area for their support of this great event,” said Grand Prix President Dale Jantzen. “I also want to thank all the partners who are participating to help make this program a success.” About the San José Grand Prix: The San José Grand Prix, July 27-29, which proudly supports the Canary Foundation, is the ninth stop on the 2007 Champ Car World Series schedule. The Series features some of the greatest race car drivers in the world, competing in the most exciting series in the world. Champions Sebastien Bourdais and Paul Tracy, along with Justin Wilson, and rising stars Graham Rahal and Will Power are among the drivers competing. Continuing its theme from the last two years, "More Than A Race," plans for the 2007 San José Grand Prix include motorcycle stunt exhibitions, concerts, interactive displays, a family fun area and charity events. About Canary Foundation: Canary Foundation was launched in 2004 by California technology veteran Don Listwin, whose family has been deeply affected by cancer, as a way to address the imbalance in cancer research. Less than 10 percent of research funding goes to early detection, even though early intervention is far more effective than late stage treatment. Listwin assembled some of the world's leading scientists to attack early detection in a new, collaborative approach, and Canary Foundation is helping speed development of "biomarkers" that can detect the presence of cancers at their very earliest stage. One day screening for cancer will become as universal as tests for cholesterol, and most cancers will be detected early and eliminated. Canary Foundation is the Official Social Cause of the Champ Car World Series. About Redback Networks: Redback Networks Inc. manages 50 million broadband connections for 15 of the top 20 telephone carriers worldwide. Redback delivers next generation triple-play services such as broadband VoIP, and IPTV as well as Video-On-Demand, and on-line gaming. Redback customers include AT&T, British Telecom, Belgacom, BellSouth, BSNL (India) China Telecom, China Netcom, Chunghwa Telecom, Deutsche Telekom, France Telecom, Korea Telecom and Turk Telecom, among others. Redback Networks has more than 500 carrier customers worldwide and is based in San Jose, CA. For more information, visit Redback Networks at www.Redback.com For Tickets: To purchase tickets at the new reduced prices for the San José Grand Prix at Redback Raceway use the new on-line ticketing system. Go to www.sjgp.com click on the “Buy tickets” button. Tickets can also be purchased by calling 408-277-6290 or 866-391-SJGP or by stopping by the San José Grand Prix offices at 333 West Santa Clara St., Suite #1 in San José between the hours of 9:00 a.m. and 5:00 p.m. For group tickets call 408-277-6705. For additional information go to www.sjgp.com

http://www.redback.com/

http://www.sjgp.com/



FOR IMMEDIATE RELEASE CONTACT: KEVIN DIAMOND RELEASE #6-07 OR DAVID RAHN

PHONE: (408) 277-9475

SAN JOSÉ GRAND PRIX TO ADD GOLD GRANDSTAND SEATS

GOLD GRANDSTAND 3 SOLD OUT

SAN JOSE, CA - - MAY 30, 2007 - - San José Grand Prix President Dale Jantzen announced today that five rows of seats will be added to Gold Grandstand 3 for the Third Annual San José Grand Prix at Redback Raceway, July 27-29 on the streets of downtown San José. The new rows are being added in response to a demand for seats in the highly popular, and recently sold out, grandstand located at the Toyota Hairpin Turn, Turn #1, which featured some of the best passes and most exciting on-track action during last’s year’s race on the improved and universally praised 1.5-mile seven-turn street circuit. The rows will be added to the bottom of the grandstand and will therefore not impact any existing seat holders. The addition of five rows will bring Grandstand 3 up to 31 rows and add a total of 130 new seats. The number of rows being added was based on sight lines. Tickets for the new seats went on sale on Tuesday May, 22. “We very excited about the pace of ticket sales for this year’s race,” said Jantzen. “We have already sold out one of our major grandstands and sales in all the others are ahead of last year at this time. The hairpin grandstand is a very popular area because of all the action that takes place in that turn and after evaluating the location with our operations staff we determined that we could add some additional seats without negatively impacting the existing seat holders.” Today’s announcement, along with the tremendous support the event has received to date from local businesses and the City of San José, is a strong indication that the Grand Prix, which is already the most successful sporting event in the history of San José having attracted over 120,000 fans to California’s third largest city in each of the last two years, is well on its way to another great year. “We’re looking forward to another successful San José Grand Prix this summer,” said Mayor Chuck Reed. “San José is pleased to host this prestigious event in downtown San José. We welcome all race car enthusiasts from throughout the Silicon Valley and San Francisco Bay Area to enjoy the race and experience the hospitality of our downtown restaurants, shops and entertainment venues.” In addition to Redback Networks, an Ericsson company, which signed in March as title sponsor of the “Redback Raceway” downtown temporary street circuit and Toyota, which sponsors the hairpin turn and a bridge crossing, the


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San José Grand Prix has received corporate support from such well know companies as Bottomley Distributing Company, which will showcase its Budweiser brand as the “official malt beverage advertiser” of the Grand Prix; The Sainte Claire, a Larkspur Hotel, which will serve as the “official race headquarter hotel”; AT&T Yellow Pages; City of San José; Clear Channel – Radio; Comcast Cable; Cooper Tire Dealers; FedEx; Hertz Corporation/Equipment Rental; KNTV NBC 11; San José Mercury News; Telemundo (T48); Toyota; Westfield Corporation; and Yellow Checker Cab Company to name a few. The Redback sponsorship will also feature a innovative technological element, the integration of Redback routing products and broadband services to ‘video-enhance’ the Grand Prix fan experience. Redback will use the power of the Internet to deliver on-demand video and live TV to cell-phones, PCs and HDTVs, allowing fans to access several on-site camera locations thus enhancing the race-day experience. Redback also will continue to sponsor the Canary Foundation CXO Celebrity Go Kart Challenge. About the San José Grand Prix: The San José Grand Prix, which proudly supports the Canary Foundation, which has become an institution in the Bay Area, is the ninth stop on the 2007 Champ Car World Series schedule. The Series features some of the greatest race car drivers in the world, competing in the most exciting series in the world. Champions Sebastien Bourdais and Paul Tracy, along with Justin Wilson, and rising stars Graham Rahal and Will Power are among the drivers competing. Continuing its theme from the last two years, “More Than A Race,” plans for the 2007 San José Grand Prix include concerts, interactive displays, a family fun area and charity events. About Canary Foundation: Canary Foundation was launched in 2004 by California technology veteran Don Listwin, whose family has been deeply affected by cancer, as a way to address the imbalance in cancer research. Less than 10 percent of research funding goes to early detection, even though early intervention is far more effective than late stage treatment. Listwin assembled some of the world's leading scientists to attack early detection in a new, collaborative approach, and Canary Foundation is helping speed development of "biomarkers" that can detect the presence of cancers at their very earliest stage. One day screening for cancer will become as universal as tests for cholesterol, and most cancers will be detected early and eliminated. Canary Foundation is the Official Social Cause of the Champ Car World Series. About Redback Networks: Redback Networks Inc. manages 50 million broadband connections for 15 of the top 20 telephone carriers worldwide. Redback delivers next generation triple-play services such as broadband VoIP, and IPTV as well as Video-On-Demand, and on-line gaming. Redback customers include AT&T, British Telecom, Belgacom, BellSouth, BSNL (India) China Telecom, China Netcom, Chunghwa Telecom, Deutsche Telekom, France Telecom, Korea Telecom and Turk Telecom, among others. Redback Networks has more than 500 carrier customers worldwide and is based in San Jose, CA. For more information, visit Redback Networks at www.redback.com For Tickets: To purchase tickets at the new reduced prices for the San José Grand Prix at Redback Raceway use the new on-line ticketing system. Go to www.sjgp.com click on the “Buy tickets” button. Tickets can also be purchased by calling 408-277-6290 or 866-391-SJGP or by stopping by the San José Grand Prix offices at 333 West Santa Clara St., Suite #1 in San José between the hours of 9:00 a.m. and 5:00 p.m. For group tickets call 408-277-6705. For additional information go to www.sjgp.com

###

http://www.redback.com/




FOR IMMEDIATE RELEASE CONTACT: KEVIN DIAMOND RELEASE 04-07 OR DAVID RAHN PHONE: (408) 277-9475

LOCAL COMPANIES TOP LIST OF THIRD ANNUAL SAN JOSÉ GRAND PRIX SPONSORS

SAN JOSE, CA - - MAY 3, 2007 - - Bottomley Distributing Company and the Sainte Claire Hotel join Redback Networks to top a list of 21 partners that have committed to sponsor the Third Annual San José Grand Prix at Redback Raceway, July 27-29 on the streets of downtown San José. Today’s announcement highlights the strong support of local businesses for the Grand Prix, the most successful sporting event in the history of San José having attracted over 120,000 fans to California’s second largest city in each of the last two years. Bottomley Distributing Company, which will showcase its Budweiser brand as the “official malt beverage advertiser” of the San José Grand Prix, is now in its 43rd year of operation. The company opened its doors in 1965 on North 30th St., San José and currently resides in a 97,000 sq. ft. warehouse-office facility on Yosemite Dr. in Milpitas. Bottomley’s refrigerated warehouses and computer-based inventory systems make sure that retailers and customers get the freshest, highest-quality beer available anywhere. The Sainte Claire, a Larkspur Hotel, will serve as the “official race headquarter hotel”. The Sainte Claire believes hotels should offer more than a good night’s sleep. They take pride in offering the best of everything, luxurious rooms, exquisite food and unparalleled service. Bottomley Distributing Company and The Sainte Claire join Redback Networks, an Ericsson company, which signed in March as title sponsor of the 1.5-mile, seven-turn downtown temporary street circuit, “The Redback Raceway.” Redback’s sponsorship will feature the integration of Redback routing products and broadband services to ‘video-enhance’ the Grand Prix fan experience. Redback will use the power of the Internet to deliver on-demand video and live TV to cell-phones, PCs and HDTVs, allowing fans to access several on-site camera locations thus enhancing the race-day experience. Redback also will continue to sponsor the Canary Foundation CXO Celebrity Go Kart Challenge. Other sponsors signing on for the 2007 San José Grand Prix are: 24 Hour Fitness FedEx AT&T Yellow Pages Garage Doors Inc. Chaka’s Hertz Corporation/Equipment Rental City of San José South Bay Plastering Association


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Cooper Tire Dealers Toyota Asponsor Cable Westfield Corporation Executive Transportation Club Yellow Checker Cab Company

In addition media partners include: Clear Channel – Radio (KFOX, WILD 94.9 and KSJO) KNTV NBC 11 San José Mercury News Telemundo (T48) Each of the 2007 San José Grand Prix corporate partners has a strong business and marketing presence in the greater Bay Area and specifically San José. All of the companies will enjoy tremendous exposure for their products and brands. In addition, most will augment their on-site product and marketing programs with corporate hospitality, advertising plus customer and employee entertainment. “For the third year in row we have seen strong support for the San José Grand Prix from local businesses,” said President Dale Jantzen. “We are pleased with the number of partners currently committed to the event and look forward to continuing to add quality corporate partners in the coming weeks.” About the San José Grand Prix: Now in its third year, the San José Grand Prix, which proudly supports the Canary Foundation, has become an institution in the Bay Area. It will be the ninth stop on the 2007 Champ Car World Series schedule. The Series features some of the greatest race car drivers in the world, competing in the most exciting series in the world. Champions Sebastien Bourdais and Paul Tracy, along with Justin Wilson, and rising stars Nelson Phillipe and Katherine Legge are among the drivers competing. Continuing its theme from the last two years, “More Than A Race,” plans for the 2007 San José Grand Prix include concerts, interactive displays, a family fun area and charity events. The three-day festival of speed will generate a significant economic benefit for northern California’s largest city. About Canary Foundation: Canary Foundation, which was founded by Don Listwin, is dedicated to advancing the science of the early detection of cancer and is the Official Social Cause of the Champ Car World Series. For Tickets: To purchased tickets at the new reduced prices for the San José Grand Prix at Redback Raceway use the new on-line ticketing system. Go to www.sjpg.com and click on the “Buy tickets” button. Tickets can also be purchased by calling 408-277-6290 or 866-391-SJGP or by stopping by the San José Grand Prix offices at 333 West Santa Clara St., Suite #1 in San José between the hours of 9:00 a.m. and 5:00 p.m. For group tickets call 408-277-6705. For additional information go to (www.sjgp.com)

http://www.sjpg.com/


Appendix C: San Jose Grand Prix Website Sponsor Page


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Appendix D: San Jose Grand Prix Sample Print Advertisements

San Jose Mercury News multiple dates throughout June and July


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La Oferta June and July 2007


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San Jose Mercury News July 30, 2007


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Appendix E: San Jose Grand Prix Program Ad

Appendix F: San Jose Grand Prix Collateral Samples


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Poster


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ave Card (front)

ave Card (Back)

R

R


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rack Map T

generic 2007 recap report

Documents