generic conventions-website
TRANSCRIPT
Q1: How does your product develop on or challenge the use of generic
conventions?
Ancillary Product 2: Website
Analysis of Generic Conventions in existing websitesExample 2: http://www.insidious2-movie.net/site/
Film’s title in largest
text displayed clearly on
homepage.
Navigation bar
Social Media
sharing capabilitie
s
Production company
logo
Integration of
soundtrack
Extracts from film loop on homepage
Red, black and white
colour scheme. Erratic
aesthetic suggests
tampering and malice within the
site.
To allow easy navigation around the site’s different pages.
To give the viewer the opportunity to share
the film amongst their friends and family to inspire hype for the
film.
To inform the viewer of who produced the film.
Boosts interactivity with site making it a
more immersive experience whilst also portraying a certain
atmosphere.
Give a notion of what to expect from the film, the use of this generic convention is somewhat off brand as the norm is to have the trailer on the homepage as it is the central piece of marketing and often
the main attraction to the site.
TaglineTo summarise the film
and create a buzz around it. Usually
found next to the film’s title/logo.
Synopsis PageTo condense the film
down to its key plot points and let viewers understand what the film offers in terms of storyline. The use of
this convention in this instance is abnormal as the synopsis is not usually found on the
homepage.
‘Cast’ PageTo inform the viewers of whos in the film as
certain actors can draw a large audience
in.
The official website for ‘Insidious Chapter 2’ is largely conventional in its layout making it easy to navigate. The site also has all the interactive features a site needs to make it immersive and employs a colour scheme and
aesthetic that clearly portrays the atmosphere of a supernatural Horror Movie.
Analysis of Generic Conventions in existing websitesExample 3: http://www.paranormalmovie.co.uk/#
Red, black and white
colour scheme. Erratic
aesthetic suggests
tampering and malice within the
site.Film’s title in largest text
displayed clearly on homepage.
Navigation bar
Social Media
sharing capabilitie
s
Production company
logo
To allow easy navigation around the site’s different pages.
To give the viewer the opportunity to share
the film amongst their friends and family to inspire hype for the
film.
To inform the viewer of who produced the film.
Synopsis PageTo condense the film
down to its key plot points and let viewers understand what the film offers in terms of
storyline.
The official website for ‘Paranormal Activity : The Ghost Dimension’ largely abides by the generic conventions of Horror movie websites although it lacks interactivity, with no music nor moving image the site differs from
the status quo to its detriment.
Analysis of Generic Conventions in existing websitesExample 1: http://thewitch-movie.com/
Film’s title in largest
text displayed clearly on
homepage.Release
date Navigation bar Social
Media sharing
capabilities
Production company
logo
Integration of
soundtrack
Extracts from film loop on homepage
Informs the viewers of when the film is to be
released. To allow easy navigation around the site’s different pages.
Typically the navigation bar would be at the top of the
site. To give the viewer the opportunity to share
the film amongst their friends and family to inspire hype for the
film.
To inform the viewer of who produced the film.
Boosts interactivity with site making it a
more immersive experience whilst also portraying a certain
atmosphere.
Give a notion of what to expect from the film, the
use of this generic convention is somewhat off
brand as the norm is to have the trailer on the homepage as it is the
central piece of marketing and often the main
attraction to the site.
TaglineTo summarise the film
and create a buzz around it. Usually
found next to the film’s title/logo.
Synopsis PageTo condense the film
down to its key plot points and let viewers understand what the film offers in terms of
storyline.
The official website for ‘The Witch’ strays quite drastically from the status quo in its use of generic conventions. The layout is unconventional and the whole aesthetic quite understated although its abundance of interactive features makes it immersive as a
site.
Generic conventions used on my websitehttp://hughestom22.wixsite.com/media
Film’s title in largest
text displayed clearly on
homepage.
Release date
Navigation bar
Social Media
sharing capabilitie
sProduction company
logo
Integration of
soundtrack
Informs the viewers of when the film is to be
released.
To allow easy navigation around the site’s different pages.
Typically the navigation bar would be at the top of the
site.
To give the viewer the opportunity to share
the film amongst their friends and family to inspire hype for the
film.
To inform the viewer of who produced the film.
Boosts interactivity with site making it a
more immersive experience whilst also portraying a certain
atmosphere.
Synopsis PageTo condense the film
down to its key plot points and let viewers understand what the film offers in terms of
storyline.
Red, black and white
colour scheme. Erratic
aesthetic suggests
tampering and malice within the
site.
Trailer integrated
into homepageTo allow the viewer to see the best bits of the film instantly upon first
viewing the site.
Overall my site largely conforms to the generic conventions of horror movie websites. I compiled the bloodied and dirty aesthetic to suggest
gritty violence. I organised the individual aspects of my site in the generic fashion to ensure the user is familiar with the layout and can navigate it
easily which I believe makes for greater immersion within the site, furthering the interactivity between the user and the site.