genre theorists media studies
TRANSCRIPT
Genre Theorists Media studies
John Fiske
– genre as ‘convenience’ for producers and audiences
Henry Jenkins
– genre constantly ‘breaks rules’ e.g. evolving hybridization
John Hartley
– genre is interpreted culturally
Daniel Chandler
– genre is too restrictingHe argues that a genre is not given by a culture, but is in a constant process of negotiation and change
Steve Neale
– genre as repetition and differenceHe claims that pleasure is derived through repetition and difference. There would be no pleasure if there
was no difference as we enjoy observing how the conventions of the genre are manipulated
David Buckingham
– genre in constant process of negotiation and change
Jason Mittell
– industry uses genre commercially
Barry Keith Grant
- on sub genres
Rick Altman
– genre offers audiences a ‘set of pleasures’