Pirate copy

Genuine-ID®

The intelligent product passport

Original

Anti-counterfeit

Product passportGenuine-ID® makes it possible to mark products uniquely with DNA, the most encrypted coding sys-tem of nature. The Genuine-ID product passport uses the principles of the DNA-paternity testing and applies them to consumer goods and industrial products.With the Genuine-ID material passport we give any product a unique and provable identity.

The anti-counterfeit solutionGenuine-ID provides solutions for brand protection and offers more than plain product labeling. We supply the whole anti-counterfeit solution from product marking, product analysis to consulting. We deliver solutions for a wide range of materials and industries:

• Polymers & plastics• Textiles• Concrete, cement & other building materials• Liquids & creams• Cosmetics• Oils • Pharmaceuticals• Food• Paper• Colors• Packaging

How-toThe Genuine-ID material passport is added to the phar-maceutical compound in the production process. No extra production steps are required.The Genuine-ID material passport requires very low concentrations. Only 10 to 1000 ppb are needed to uniquely mark any product.Alternative applications within the blister packaging are also possible.

Product paternity testReliance in the secrecy of the code database plays a key role in the application of the Genuine-ID material passport. The DNA-codes are kept in a molecular form. No electronic or written copy is stored.

The proof of authenticity is performed in the laborato-ries of Genuine-ID. The test is equivalent to a paternity test. The same biomedical methods are applied. In order to perform the analysis a small sample of about 1 mg of material is taken from the product. This sample is matched with the securely stored original DNA sequence. The product paternity is only granted if the match between the product sample and the origi-nal DNA is perfect.

DNA coding

EncryptionThe Genuine-ID product passport uses a 64-digit code length (two 20 bases primers and one 24 bases probe) allowing for 464 (3.4E38) possible solutions:340’000’000’000’000’000’000’000’000’000’000’000’000By comparison, the EuroMillions-Lotto allows for 1.2E08 possible combinations:120’000’000.In order to hide the code, it is mixed with about 100 million other DNA strands of similar length. The code cannot be sequenced and reproduced without knowing the original sequence.

EncapsulationThe labile strands of nucleic acids are protected in spheres of amorphous SiO2 (Silicon Dioxide) micropar-ticles with sizes of about 0.1 µm. This protection hermetically seals the DNA and protects the code to temperatures of up to 200°C. This encapsulation eases the handling of the DNA as it can now be processed as conventional powder.

Genuine-ID

Product safetySilicon Dioxide microparticles (also known as silica) are certified as food additive E551 in concentrations of up to 1% and are egested unchanged. Apart from the DNA itself the particles consist exclu-sively of amorphous silica. This substance is already used in pharmaceutical compounds and is listed at the FDA as “inactive ingredient”. The necessary quantity of DNA particles is very low (10 to 1000 ppb) and a registration as food additive is fore-seeable.

The source of the DNA code is taken from biological ori-gins (plants).

Business opportunityThe Genuine-ID service consists of three parts:

• Generation and secure storage of the DNA-code• Delivery of additive or masterbatch• Analysis (paternity test) of a sample

Pricing is offered both as a full service flatrate or as case-by-case system.

Technology licensing and development for customer in-house application is also available.

About usGenuine-ID is part of the Swiss company TurboBeads LIc which is a high-tech Spin-Off of the ETH Zürich (Fed-eral Institute of Technology Zürich). TurboBeads is well established since the kick-off in 2007 and is specialized in the production and functionalization of magnetic nanoparticles for medical and industrial applications such as medical diagnostics and water purification.

Genuine-ID represents reliability, creditability and dis-cretion. We are experts in handling DNA materials as well as micro- and nanoparticles. Our technology has been developed since 2007 at the ETH Zürich in Swit-zerland.

TeamMax Grass, Project ManagerMax Grass earned his Masters in Me-chanical Engineering at ETH Zürich in 2006. He has 5 years of work experi-ence in the polymer and manufacturing industry.

Wendelin Stark, Prof PhD, cofounderWendelin Stark is an Associate Profes-sor at the Institute for Chemical and Bioengineering of the ETH Zürich. He has written over 140 papers and 17 patents and cofounded 4 Spin-Off com-panies.

Robert Grass, PhD, founder & inventorAfter completing his Masters and PhD at ETH Zürich in 2007 in Chemical Engineer-ing Robert Grass founded the ETH-Spin-Off TurboBeads Llc.

Genuine-IDTurboBeads Llc.

Magdalenenstrasse 9 phone +41 78 731 17 53CH-8050 Zürich fax +41 44 633 10 83Switzerland email info@genuine-id.com web www.genuine-id.com