geo-marketing vs seo for small business

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Page 1: Geo-Marketing vs SEO for Small Business
Page 2: Geo-Marketing vs SEO for Small Business

Geo-Marketing vs Organic SEO

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USER BEHAVIOR CHANGES

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Most search is now happening on mobile.(1)

1. Google mobile searches now outstrip those from PCs –CNET, May 2015

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4 in 5 consumers use search engines to find local information.

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They search for: • Store address • Phone number • Business hours • Product availability • Directions

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Consumers search with their location and proximity in mind.(2)

2. Understanding Consumers’ Local Search Behavior –Think With Google, May 2014

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88% of consumers who search for a local business visit it within 24 hours.(3)

3. Get on that Map: Local SEO Best Practices - George Freitag, Portent, June 2014

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Customer search is now mostly mobile and local.

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SEARCH ENGINE CHANGES

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Google Panda Updates put the focus on very high quality content. This makes organic SEO harder by requiring truly extraordinary content to rank well.

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Google Pigeon Update (2014) gave better visibility to Local Directory Sites in Google’s search results. (4)

4. Source: Google’s Pigeon Update Solves Yelp Problem, Boosts Local Directories – Search Engine Land, JULY 2014

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Search Engines are now more mobile and local friendly.

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THE CHALLENGE FOR ORGANIC SEO

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Say there are only 10 competing businesses in your area.

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Copyright © Google

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There are up to about 18 spots on page one of Google (on Desktop) if you count the organic results and the map pack…

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After removing Ads, Map Pack, Knowledge Graph, and very high Page Rank organic results, we may end up with about 8 spots.

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Ad

Map Pack

Very High PR

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Ad

Map Pack

Very High PR

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A

Ma

Ver

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But, you obviously want to target the larger metro area to bring in more search traffic. Let’s say there are 5 areas in your metro, so let’s adjust the math:

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Copyright © Google

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5 area X 10 competing businesses in each = 50

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Copyright © Google

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50 businesses competing for as little as these 4 spots:

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But look closely,

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What do you see?

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Map Results

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(iOS, iPhone 4s)

Map Results

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(Android, Galaxy Tab 3)

Map Results

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Customer search is now mostly mobile and local.

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Search Engines are now more mobile and local friendly.

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You must optimize for mobile and local searches.

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allydigital.co/free-local-seo

Download the Free DIY Local SEO Checklist

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Based on Greg Gifford's article: “Simple Math To Show Potential Clients Why Local SEO Is Important”,

originally published October 13th, 2014 on Search Engine Land