geographical indications in animal sciences
Embed Size (px)
TRANSCRIPT
Geographical Indications in Animal Sciences
S.K. SoamHead, ICM DivisionNAARM, Hyderabad
What is a GI in livestock?
• Animal products- Cheese, Desi ghee
• Animal by product• Animal- Carora
cattle/ Ongole bull/ Rajaplayam dog
• Animal fodder/feed
Specialty products
Kangana Ranaut in ‘Revolver Rani’
Uniqueness and Special Characteristics
Consumer friendly uniqueness may require additional protection
Challenges:GI registry uniqueness
Whether Allahabad surkha has yellow peel ?Mesocarp sometimes white sometimes pink???
Government Of India Controller General of Patents Designs and
Trade Marks GI Application Status Search
Intellectual Property INDIA
Patents Designs Trademarks and
Geographical Indications
Friday, March 19, 2010 1:14 PM
GI Status Report
Application Number
50
Geographical Indications
Allahabad Surkha
Applicant Name & Address
Diversified Agriculture Support Project, 4th Floor, PICUP Bhawan, Vibhuti Khand, Gomtinagar, Lucknow - 226010
Date of Filing 13.02.2006
Class 31
Goods Agricultural
Geographical Area Uttar Pradesh
Status Registered
Image
Back
Challenges: grading/standards
Challenges: Identity crisis
Product Geographical link
Roquefort cheese Characteristics due to penicillium roqueforti-milk from particular breeds of sheep
Asiago cheese Soil that affect quality of fodder
Gorgonzola cheese High quality feed
Feta cheese Traditional rearing of goat/sheep
Parmigiano-Reggiano (Parmesan cheese)
Fodder from lucerne meadows and milk production using local methods
Pyrenean beef Pyrenean Bruna breed in specific pastures in Spain
Bhadawari buffalloe milk ??
Bannur mutton ??
Animal products as GI: product-nutrition-geography link
Challenges: Bannur sheep mutton as GI- how consumer identifies/ satisfied
Box : Questionnaire survey key findings- Description of product as GI
Investigation parameter Critical observations from producers/ stakeholders % Responden
ts
Nature and type of product Sheep and meat --
Geographical association Breed and grazing lands --
Uniqueness due to geography Yes 100
Uniqueness due to geography- institutional stakeholders’ view
Yes 100
Unique characteristics Short stature good looking sheep with characters such as- leafy ears, stout legged and bold headed, long nose and a pair of tussels in the neck. Meat quality is good in terms of tenderness, fragrance and taste.
--
Unique characteristics that would be lost if produced elsewhere
Mutton taste may change or may not --
Uniqueness of production (process/raw material) Traditional rearing in grazing lands, horse gram and ragi feeding --
Unique characteristics that would be lost if produced elsewhere- institutional stakeholders’ view
High marbelling (fat) %, fragrance and taste. The studies are required to establish
--
Challenges- declining population
Trend of Mutton price of Bannur sheep
020406080
100120140160
2000 2004 2005 2006
Year
Pri
ce (
Rs/K
g)
MUTTON (Rs/kg)
Population trend Bannur Sheep in Dadapura village
0
200
400
600
800
1000
1200
1400
2000 2004 2005 2006
Year
Nu
mb
er
of
Ba
nn
ur
sh
ee
p
Number of BannurSheep
Challenges: sustainable conservation
Challenges: product enhancement- Hyderabad haleem
Over all acceptance of eaters
Dislike24%
Neither like nor dislike
11%Likeness
65%
Challenges: Initiation/ ownershipAgriculture
• Total application- 231 • Total application in agric.- 55 (23.8%) • Total registration- 152 (65.8% of appl.) • Total reg in agric.-43 (28.3% of total reg) • Agric. Applications in process-12 • Reg. in spices and tea- 8 (Darjeeling tea, Kangra, Assam, Nilgiri;
Malabar+Tellicherry pepper, Alleppy green cardamom, Coorg green cardamom, Naga mircha
• Applications in process- 3 (Bydagi chili, Guntur chili and Erode turmeric) • Refused- 1(Basmati rice)
Livestock and related products
E. I. Leather- registered Leather Toys of Indore- registered Santiniketan Leather Goods - registered Andhra Pradesh Leather Puppetry- registered Hyderabad Haleem- registered Ganjam Goat Ghee- under examination Hyderabadi biryani- under examination
ICAR Policy in Terms of GI
• Produced locally-consumed locally, while 90% of institutional stakeholders say product is unique– Brand building– Increase volume of sale
• Trade suitability index – Only 6.6% traders favour GI registration for
impact, 40% believe in product enhancement only– Product differentiation & 9% traders believe that
consumers look for original product-competition– Increase domestic sale
Price hype/Perceived valueConsumer/ producer satisfaction
• Mysore silk• Pochampalle saree• Darjeeling tea• Coimbatore wet grinder-COWMA vs ELGI
