TARGETED MOBILE MESSAGING SOLUTION

Targeted Mobile Advertising

Introduction

We provide messaging solution with country s second largest subscriber base with almost 27 million possible target subscribers

Most of them are direct ly or indirect ly the customers of various local and internat ional products and services.

We can boost these customers to be more avid followers of many offers by the client companies.

Target Market Segmentation

Two types of Adv Text and Voice

Text Adv incorporates max 160 characters of pure text format of any promotion

Voice Adv

incorporates max 60 seconds of j ingles or RDCs of promot ional material

Demographic profile segmentation

Gender

Location (Thana Specific)

Age (Ranged figure)

Profession (25+ categories)

Monthly Income/Family Income (Ranged Figure)

Education (Last completed)

Monthly Mobile Usage(Optional)

Users of various BL services ( Internet, Entertainment , Mobile finance and many more services)

Scope of the Service

Effective advertisement of the product to the Right Targets

Custom izing the target and send the product offer/ info who are really interested to be informed and make purchase

Avoiding communication cost to unnecessary targets

Exposure of the brand name on the palm of the consumers

using masking as text adv header

Possibility of enhancing market awareness and generating huge sales

Clients can include a your Banglalink number or a website address in the text body to host interested callers interactive customer service

Success Story

Mobile advert ising got significant responses and appreciat ions from the corporate clients for its effectual process to send the advert isement to the r ight targets within the r ight pr ice. They got very operat ional and cost -saving retort from this service as the examples below state:

Excerpts from a mail from MD.GOLAM ZI LANI BHUI YAN, Assistant Manager, Brand and Communicat ion, Tanshir Propert ies Ltd: We sent 15000 text advert isements over 3 days and got 800 inquiry calls as an instant response. As a result , our sales team sold 10 plots at different projects instantly and sale of 20 plots is in progress.

Process

Client will inform the requirem ent and the target market of their proposed

advertisement through e-mail/official meeting

We will provide the count of the customer base and the prices according to the

requirement within maximum 3 (three) business days

Client , when agrees, will send their consent with the advert isement material (160

characters for text advert isements with 10 characters for masking, otherwise 60

seconds for voice advert isements) along with the work order on the company

letterhead or via official e-mail

We will raise invoice against client within 2 business days after receiving the official

order. The detailed client contact informat ion (company name, company address,

contact person name, contact number, company VAT regist rat ion number) of the

client will be needed to raise invoice

The payment will be only by cash or check in favor of Soft Tech Innovation Ltd.

I t will take maximum 3 business days to execute the advert ising by us after the

payment

The execution duration may vary depending on volume

We will provide system generated report /screenshot to show the count of the sent

advertisements

We takes the consent of the subscribers before sending the advert isement , but will

not be held responsible for any action taken by the subscriber after the broadcasting.

Financial Facts

Proposed price

(Tk)

Segment

Existing price /Ad (TK)

Volume per month

Price/ad (Tk)

Less than 200k

0.90

Defined Segment

1.00

200k & above

0.66

20k-300k

0.76

SMS ad

Mass

0.79

300k+

0.50

Less than 200k

1.20

VRS ad

To any

2.00

200k & plus

1.00

For Text ads Mass segment, no order below 50k ads will be accepted

Masking cost is Tk. 10,000 (one- time)

The Ad messages must carry contact number of client , or else response

measurement will not be possible. This contact number must be a banglalink

number, NO T&T or other operators number will be accepted

All the prices are non-negotiable and excluding 15% VAT

For further any query or support please feel free to

contact us...

Regards

A.M.Ishtiaque Sarwar

GSM: +8801611272324

Email: info@muthofun.com

MUTHOFUN (A Soft Tech Innovation Ltd Company)