georgia department of behavioral health and disabilities community prevention alliance workgroups...
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GEORGIA DEPARTMENT OF BEHAVIORAL HEALTH AND
DISABILITIES
COMMUNITY PREVENTION ALLIANCE WORKGROUPS
COMMUNITY MOBILIZATION TRAINING
August 2012Peachtree City, GA
Maxine FullerFacilitator
MODULE 1: INTRODUCTION TO THE WORKSHOP
Workshop Purpose and Learning Objectives
Participant Experience Exercise
Workshop Agenda2
Workshop Purpose
To enhance the capacity of the Community Prevention Alliance Workgroups to mobilize diverse communities to prevent the onset and impact of alcohol abuse and misuse.
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Learning Objectives Identify the importance, benefits, and challenges of
community mobilization.
Describe a six-step model of community mobilization.
Conduct a community assessment and determine organizational readiness
Define effective strategies for planning, implementing, sustaining, and evaluating community prevention initiatives.
Understand how to use effective presentations to mobilize diverse community resources and volunteers.
Network and share knowledge, skills, and experiences4
Participant Experiences
What experiences have you had mobilizing communities to address alcohol use and abuse or other social issues?
What made those experiences successful?
What was challenging about those experiences?
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Workshop Agenda Introduction to the Workshop
Overview of Community Mobilization
Assessing Readiness and Resources
Outreach and Commitment
Implementation, Sustainability, and Evaluation
Closing Activities
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MODULE 2: OVERVIEW OF COMMUNITY MOBILIZATION
Community
Community Mobilization
Elements of Community Mobilization
Benefits and Challenges of Community Mobilization
A 6-Step Community Mobilization Model
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Community
People living together with common interests that bind them together, including:
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Beliefs
Values
Traditions
Language
Race
Religion
Culture
Occupation
Geography
A capacity building process through which community members, groups, and organizations plan, implement, and evaluate sustainable programs and activities in a participatory manner to achieve an agreed upon goal.
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Community Mobilization
Vision Local resource Leadership Research Locally driven Partnerships Funding
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Elements of Community Mobilization
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Benefits of Community Mobilization
Awareness and support.
New volunteers
Change and transformation
Public pressure to change
New energy
Opportunities to partner
Effective change strategies
New leaders
Sustainability and long-term commitment
Positive change
Community ownership
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Tension about power and authority
Backlash
Non existent leadership skills
Personal commitment
Hidden issues and institutional biases
Less important
Status-quo mindset
Skills training
Target population
Requires resources
Challenges of Community Mobilization
Step 1: Assessing Organizational Readiness
Step 2: Identifying Community Resources
Step 3: Researching Potential Partners
Step 4: Promoting and Agreeing
Step 5: Planning, Implementation, and Sustainability
Step 6: Monitoring and Evaluating13
6-Step Community Mobilization Model
MODULE 3: ASSESSING MODULE 3: ASSESSING READINESS AND RESOURCSREADINESS AND RESOURCS
Step 1: Organizational ReadinessPrevention Infrastructure Assessment
Step 2: Identifying Community ResourcesIdentifying Community Policies and PracticesAssessing Community Programs
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Organizations need to assess their policies, processes and structure as indicated by a clearly defined mission, goals and values, stability of leadership, and strengths/ weaknesses.
Most effective and far-reaching partnerships engage various levels of the organization in substantive activities.
Staff must possess skills to support the organization’s mission and goals
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Step 1:Organizational Readiness
Activities:
Conduct an organizational assessment (i.e., participant's organization)
Conduct a context assessment (opportunities/threats in the environment; history of partnering, etc.)
Define partnering expectations (what do you want or expect to gain from partnering)
Assess partnering skills
Establish a clear direction
Skills:
Planning and aspects of strategic planning
Research and Analysis
Self-assessment
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Step 1: Organizational ReadinessActivities and Skill Requirements
Prevention Infrastructure
Assessment Exercise
Work in CPAW teams
Answer questions about your organization’s:
Human Resources
Structure & Processes
Technical Resources
Cultural Competency
Fiscal Resources
Material Resources
Gaps
Record responses
15 Minutes to complete the exercise 17
Activities:Research NetworkConduct analysis of perspective partnersExplore/share needs and resourcesExplore/share mutual ground/goals
Skills:CommunicationNetworking Research and AnalysisMarketingAssessmentSelf-assessment
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Step 2: Identifying Community ResourcesActivities and Skill Requirements
Community Policies and Community Policies and Practices ExercisePractices Exercise
Work in CPAW Teams Identify policies and procedures that
address one or all of the State’s priorities
Explain local cultural adaptations Identify gaps Identify other issues and barriers 10-15 minutes to complete exercise
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Community Programs Community Programs ExerciseExercise
Work in CPAW Teams Identify programs that address the
State’s priorities Identify local cultural adaptations Identify gaps Identify other issues and barriers 10-15 minutes to complete the exercise
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MODULE 4: OUTREACH & COMMITMENT
Step 3: Research Potential Partners
Current Partner Review Exercise
Prospective Partner Identification Exercise
Step 4: Promotion and Agreement
Presentations
Presenter’s Skills
Role-Play Presentation Exercise21
Activities:Consider possible matchesAssess and analyze the match (criteria)Determine mutual goals, common ground, shared visionIdentify complementary resources and skillsIdentify partner benefitMake the "pitch"Secure agreement
Skills:PlanningAssessment and analysisDecision makingCommunicationSales and promotion
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Step 3: Research Potential PartnersActivities and Skill Requirements
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Current Partner Review Exercise Sector Current Partners
Business
Education
Healthcare
Federal agencies
Public health system
Faith-based organizations
Community and non-profit organizations
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Prospective Partner Identification Exercise
Name of the Perspective
Partner
Sources of Public, Print, and Website
Information
Other Organizations That Might Provide Data
Key Informants and Direct Sources
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Step 4: Promotion & Agreement
Purpose of Presentation
oStimulate
oInform
oPersuade
oActivate
Audience Analysis
oSize of group
oAge/Sex
oEducation/Occupation
oCultural and ethnic occupation
oAttitudes/Values
oPast reactions to topic
oAudience challenges
oReason for attending
Presentation Openers
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Unusual fact
Personal experience
Quotation
Citing of an authority
Anecdote
Rhetorical question
Relevant joke
Visual aids
Reference to a current events
Story
Unusual definition
The Body of the Presentation
Identify main points
Organize main points
Make point, support it, restate it
The Presentation Closing
Presentation Closers
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The Presentation
Seating Room size Room temperature Equipment Presenter/audience
materials Protocol Other
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Presentation Logistics Checklist
Eliminate weak words/phrases
Replace non-words with pauses
Use vivid language
Use simple and direct language
Be natural
Emphasize beginning and ending
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Platform SkillsThe Verbal Element
Volume
Pitch and inflection
Pace and rhythm
Emphasis
Pauses
Loosening up
Clarity of speech
Breath control30
Platform SkillsThe Vocal Element
Posture
Movement
Eye contact
Hand gestures
Facial expression
PowerPoint slides
Easel pad
Videos/DVDs
Handout materials
Props 31
Platform SkillsThe Visual Element
PresentationExercise
Read assigned case study
Prepare presentation
20-30 minutes to prepare 5-minute presentation
Criteria:
o At least one visual aid
o Only workshop facilitator provides feedback
o Participants will be the audience
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MODULE 5: PLANNING, IMPLEMENTATION, SUSTAINABILITY,
AND EVALUATION
Step 5: Planning, Implementation, and Sustainability
• Planning Activities
• Planning Skills
• Implementation Activities
• Implementation Skills
Step 6: Monitoring & Evaluation• Activities
• Skills
Action Planning 33
Planning Activities:Build Trust and RapportCommunicate and involve stakeholdersHonor and bridge differencesIntegrate and differentiate functionsDevelop a communication mechanismTest effectiveness of plan and roles and responsibilitiesManage pragmatic issues of working together
Planning Skills:Task AnalysisLeveraging differencesManaging and transforming conflictCommunicationOrganizational developmentTeam buildingAssessment 34
Step 5: Planning, Implementationand Sustainability
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Step 5: Planning, Implementationand Sustainability
Implementation Activities:
Maintain regular communication
Appreciate and recognize the partner(s)
Complete tasks and honor commitments
Monitor the climate and agreement
Stay engaged and involved
Evaluate progress
Implementation Skills:
Negotiation
Decision Making
Conflict Transformation
Communication
Evaluation and planning
Self- assessment
Step 5: Planning, Implementationand Sustainability
Sustainability Activities Sustainability Skills
Strategic long-term planning Planning
Ongoing Outreach Social Marketing
Fundraising Proposal Writing
Community Mobilization Organizing
Communications Public Relations
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Activities:
Assessment: self, partner, and partnership
Evaluate outcomes
Assess needs that might dictate additional partnership efforts
Skills:
Evaluation
Communication
Negotiation and decision making
Planning
Self-assessment 37
Step 6: Monitoring & EvaluationActivities and Skill Requirements
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Action Planning
Idea Action Date
implementedExpected
Result
Workshop Closing
Summary and Wrap-Up
Participants’ Expectations Review
Closing Comments
Workshop Evaluations
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THANK THANK YOU! YOU!
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