WASHINGTON D.C.

(Hagerstown)

The Washington D.C. Designated Market Area

has a total population of 6,754,120 over 19

counties in Maryland, Pennsylvania, Virginia,

West Virginia and the District of Columbia.

In 1790, Congress passed the Residence Act,

allowing for the creation of a national capital city.

The initial shape of the federal district was a 10-

mile square totaling 100 square miles. In 1846,

the state of Virginia reclaimed the portion of land

it had donated for the capital reducing its area to

the present 61.4 square miles on the north bank

of the Potomac River.

The atmosphere in the nation’s capital, formally

known as the District of Columbia, is heavily

influenced by the presence of varied non-profit

groups, professional associations, and think

tanks. In addition, Washington D.C. acts as the

economic backbone of the region, making up

more than two-thirds of its private sector job

growth in the last year and one-quarter of its job

market.

While the White Non-Hispanic population makes

up 51% of the DMA’s total population, the

demographic has only witnessed a growth rate of

3% between 2000 and 2015. During the same

time period, the Hispanic population in the DMA

experienced a growth rate of 123% and now

accounts for 15% of its total population. Today,

the DMA’s Asian & Pacific Islander non-Hispanic

population of 637,437 people ranks as the fifth-

largest in the nation, fueled by a 90% growth rate

between 2000 and 2015.

The Washington D.C. DMA has a Black non-

Hispanic population of approximately 1.6 million,

ranking as the fifth-largest in the U.S. The Black

non-Hispanic demographic makes up 24% of the

DMA’s total population, and is its largest minority

group. Cities located within ZIP codes with a

predominantly Black non-Hispanic population

include Brandywine, Seat Pleasant and

Seabrook.

Population 2015 Ranking 2015 Population

Total 9 6,754,120

Hispanic 15 982,953

White non-Hispanic 11 3,349,011

Black non-Hispanic 5 1,578,327

Asian non-Hispanic 5 637,437

1990 2000 2010 2015 2020

Hispanic Population 224,860 441,106 804,601 982,953 1,174,096

White non-HispanicPopulation

3,193,432 3,262,682 3,391,017 3,349,011 3,357,454

Black non-HispanicPopulation

1,090,218 1,304,448 1,476,533 1,578,327 1,684,167

Asian & P.I. non-HispanicPopulation

203,195 335,105 526,646 637,437 764,941

non-Hispanic OtherPopulation

17,584 138,076 191,377 206,392 223,648

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

Po

pu

lati

on

23%

123%

3% 21%

90%

0%

50%

100%

150%

TotalPopulation

HispanicPopulation

White non-Hispanic

Population

Black non-Hispanic

Population

Asian & P.I.non-HispanicPopulation

% Chg '00 v '15

*P.I. = Pacific Islander

WASHINGTON D.C.

(Hagerstown)

15%

51%

24%

10%

Hispanic Population White non-Hispanic Population

Black non-Hispanic Population Asian & P.I. non-Hispanic Population

Salvadoran, 31%

Mexican, 24%

Puerto Rican, 8%

Guatemalan, 7%

Peruvian, 5%

Dominican, 4%

Other, 22%

Nearly 40% of the Hispanic

population in the DMA originates

from Central America, as 31% is

from El Salvador and 7% is from

Guatemala.

18%

25%

29%

19%

9%

Black Socioeconomic Status A (2015)

Black Socioeconomic Status B (2015)

Black Socioeconomic Status C (2015)

Black Socioeconomic Status D (2015)

Black Socioeconomic Status E (2015)

Percent Black Households by SES Level

Nearly 50% of Black households

earn an annual income between $15,000 and $75,000.

WASHINGTON D.C.

(Hagerstown)

P. 888.211.9353 | E. geoscape@geoscape.com | URL. www.geoscape.com

Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2014

The Designated Market Area (DMA) boundaries are defined by Nielsen.

Socio-Economic Status (SES) is a Geoscape proprietary Culture

Code® that comprises a blend of income, education, occupation and

housing characteristics. SES helps identify consumer purchasing

power and preferences.

Households are grouped into common segments as an A-E index or

percentile ranking (values 1-100) by ZIP Code, Census Tract or

Block Group. “A” and “100” are the highest levels of socioeconomic

status while “E” and “1” are lowest levels.

At the center of Washington D.C., resides

a large concentration of Blacks in the

SES D strata, which consists of

households with an annual income

between $15,000 and $35,000.

WASHINGTON D.C.

(Hagerstown)

This Market Snapshot is produced by Geoscape using the Geoscape Intelligence System (GIS) and the American

Marketscape DataStream™ Series 2013 and Consumer Spending Dynamix™ Series 2014.

For a FREE test drive of GIS, point your browser to: http://gis.geoscape.com/testdrive/

Copyright 2014 © All rights reserved. Reproduction rights are granted provided the material is reproduced in its

entirety and sourced to Geoscape and the American Marketscape DataStream, Series 2014.

P. 888.211.9353 | E. geoscape@geoscape.com | URL. www.geoscape.com

Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2014

The Designated Market Area (DMA) boundaries are defined by Nielsen.

The populations of Adelphi, Hyattsville and

Riverdale are predominantly Hispanic.