geovation - collaboration and user innovation in transport

Peter ter Haar

Director of Products, Ordnance Survey

Introduction and Welcome

Context

Richard Kemp Harper,

Technology Lead, Transport and Energy, Technology Strategy Board

Taking the bus has never been cooler!

Sourced from: http://www.youtube.com/watch?v=75F3CSZcCFs

http://www.youtube.com/watch?v=75F3CSZcCFs

Professor Glenn LyonsAssociate Dean & Professor of Transport and Society. University of West of England

Ideas in Transit – Introduction to the prospects of user innovation

Andrew GoodwinStrategy UnitDepartment for Transport

Policy context for collaboration and user innovation

Nicky ConwayPrincipal Sustainability AdvisorForum for the Future

A framework for delivering a sustainable transport system

The Sustainable Economy FrameworkandMobility

Why Forum for the Future?

• A non-profit organisation working globally with business and government to create a sustainable future.

• We have 15 years’ experience inspiring new thinking, building creative partnerships and developing practical innovations to change our world.

• Demonstrate how business, life, and the world will be better in asustainable world.

• We do this by helping people seethe opportunities that sustainability brings

We work with

How do you identify what is sustainable and what isn’t?

How do you put this into practice?

What does a Sustainable Economy look like?

9. Empathy

5. Trust

4. Human rights

6. Civil society

8.Accountable governance

7.Measursement

2. Science

3.Interdependence

3. Cost

Sustainable Economy Framework

ENVIRONMENTAL BOUNDARIES

1. Climate Change

2. Biodiversity

4. Water

6. Non-renewable natural resources

11. Ozone

12. Nitrogen and phosphorus

13. Equity

1. Shelter

OUTCOMESUniversal and continuous access for current and future generations to the resources and

opportunities to live well

ESSENTIAL NEEDS

1. Long-term thinking

3. Energy

6. Nutrition

3. Waste

7. Renewable resources

SOCIAL and POLITICAL FOUNDATION

8. Land use

5. Ocean acidity

9. Chemical pollution

10.Atmospheric aerosols


1. Climate Change

2. Biodiversity

4. Water

6. Non-renewable natural resources

11. Ozone

12. Nitrogen and phosphorus

13. Equity

1. Shelter

OUTCOMESUniversal and continuous access for current and future generations to the resources and


ESSENTIAL NEEDS

1. Long-term thinking

3. Energy

6. Nutrition

3. Waste

7. Renewable resources


8. Land use

5. Ocean acidity

9. Chemical pollution

10.Atmospheric aerosols

4. Water & Sanitation

5. Education

2. Health

2. Evidence

4.Interdependence

3. Information

5. Human rights

6. Trust

7. Income

8. Skills

9.Accountable governance

10. Mobility

11. Empathy

12. Resilience


OUTCOMES

Universal and continuous access for current and future generations to the

resources and opportunities to live well


What are we aiming for?


OUTCOMESUniversal and continuous

access for current and future generations to the

resources and opportunities to live well

Essential needs


To achieve these OUTCOMES you need…..

OUTCOMESUniversal and continuous access

for current and future generations to the resources and


ESSENTIAL NEEDS



To flourish - this ECONOMY needs a stable….


OUTCOMESUniversal and continuous access

for current and future generations to the resources and


ESSENTIAL NEEDS



And where does all the ‘stuff’ come from to make this work?

a set of cards for practical use

Whose using it and why…

TSB staff to help shape their strategy, programme of work etc

Foundation for addressing sustainability across all Catapults

Developing strategies, programmes and competitions Strategy for energy generation and supply

To ensure that investments help create a sustainable future

Most of the world’s people live in developing countries and almost half,

with incomes below $2 per day, are excluded from the global economy

Mobility systems must work for rich and poor alike, to ensure everyone has access to goods, services and job opportunities

Climate change Impacts Transportation already uses half of world

petroleum production and produces 20% of greenhouse gas emissions, with road

transport being the largest energy user and source of emissions.

Leading cities of the future will plan today to

influence lifestyles rather than simply relying on

additional road infrastructure and modes

of transport.

There are already 1 billion cars in

the world, a figure which isexpected to grow to 2

billion in the next 10 years

Transport pricing fully reflect the

costs of environmental

and social impact

Unsustainable patterns

Sustainable patterns

Increasing CO2 emissionsIncreasing land useIncreasing noise useLoss of biodiversityCompeting pressure for scarce resourcesIncreasing obesity

Mobility respects and is within environmental boundariesMobility affordable for allSystems are designed for the long-termHigh-trust enables collaboration Contributes towards mental and physical health

thank you

Nicky Conway, Principal [email protected]://www.forumforthefuture.org/project/framework-sustainable-economy/overview

www.forumforthefuture.org | registered charity no. 1040519

mailto:[email protected]

http://www.forumforthefuture.org/project/framework-sustainable-economy/overview

http://www.forumforthefuture.org/project/framework-sustainable-economy/overview

Peter MillerCEOIto World

Open Data and the transport revolution

Volker BuscherDirector, Leader, Arup Smart Cities

Information Marketplaces – The New Economics of Cities

Smart Mobility in our Cities

Information Marketplaces: the new economics of cities

Volker Buscher

Director | Arup Smart Cities

24th September 2012, GeoVation 2012

5

The C40 Cities

Our Research and our thinking

Control Centres

Real-time Bus Info

Traffic Light Priority

Bus Rapid Transit

Wayfinding Journey Planner

Emissions Reporting

Walking & Cycling

© Image Copyright

Sensing movement

MoreConnectivity


31

Hong Kong ARArup AR team

Smart city examples

32

http://www.dailymail.co.uk/sciencetech/article-2021064/How-buy-groceries-virtual-supermarket--train-platform.

html

Underground RetailTesco’s Seoul

Smart city examples

C40 city actions


34

62% of “smart” actions taken are related to transport, buildings and connectivity.

Few leading cities are beginning to invest in a strategic framework.


more bottom up

than top down

Focus on “Soft” and “Hard” infrastructures

Smart Cities Framework

A holistic view of data beyond silos


Manage information as a strategic asset


InformationMarketplacesThe New Economicsof Cities

The Climate GroupArupAccentureNottingham University

www.arup.com@vbuscher

http://www.arup.com/

39

39

40

Deutsche Bahn Touch and Travel uses NFC technology and mobile platforms to enable a convenient and multi-modal travel, information and ticketing service

TicketingSystems

41

Command and

Control Centres

Task specific command and control centres are being replaced / augmented with multi stakeholder, multi task urban control centres, supported by advanced data analytics capabilities.

42

The Regent Street consolidation centre reduces deliveries by 86% across all participating tenants and services offered can include remote storage, home deliveries, the use of electric trucks and bikes and hands free shopping.

Consolidation Centres

43

The diffusion of electric vehicles in cities will continue to increase demand for tailored charging and parking infrastructures

ChargingInfrastructure

44

ParkSense is an integrated solution based on specially designed sensors that are placed directly in the ground in parking areas. Drivers use an iPhone app to see what parking spots are available nearby.

Service Platforms

45

Car-sharing services like Car2Go are re-shaping the way mobility services are accessed and consumed

Mobility as a Service

•46

Smart Urban Mobility

ChangewithinVerticals

80%

Mobility as

a Service

Mobility as

a Service

Transport AnalyticsTransport Analytics

Multi-Modal

Providers

Multi-Modal

Providers

Service PlatformsService

Platforms

New BusinessModels

NEW

Recognising Information and Communication Technology as a key Driver of Change Shaping the Future of Mobility in Cities.

Charging Infrastructure

Charging Infrastructure

Ticketing SystemsTicketing Systems

Command &Control Centres

Command &Control Centres

Congestion Charging

Congestion Charging

New Infrastructure Projects

20%

Consolidation

Centres

Consolidation

Centres

•47

Great Place to Live & Work

Economic Development

Ecological Age

Electrification of bus

network

Congestion,

Environment

& Transport System

Cost

InformationMarketplaces

Smart Urban Mobility

Thank [email protected]@vbuscher

Discussion

Richard Kemp Harper

Exploring User Innovation

Professor Glenn Lyons

Situating Innovation in people’s everyday lives

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Situating Innovation inPeople’s Everyday Lives

Glenn LyonsCentre for Transport & Society, UWE, Bristol

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Overview

User innovation everywhere...? From ideas and inventions to

innovation Some realities of everyday life Hype and disillusionment Context matters Taking stock

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User innovation everywhere...?

An Innovations Portal with hundreds of examples

Web 2.0, open data, user generated data, App Store

Potential unleashed? Individuals are developing

ideas as a result of seeing gaps in provision of services according to their own frustrations and/or their view of society’s transport problem

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From ideas and inventions to innovation

Innovation “is an invention that has a socioeconomic effect; innovation changes the way people live”*

User innovation: the creation and application of an invention initiated by affected individuals that stems from user need or curiosity to address a problem or challenge within social practice

Individual versus societal innovation - How many users of an invention does it take to create innovation?

* Chayutsahakij, P. and S. Poggenpohl (2002). User-Centered Innovation: The Interplay between User-Research and Design Innovation. The European Academy of Management 2nd Annual Conference on Innovative Research in Management EURAM, Stockholm, Sweden.

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Image from: http://www.flickr.com/photos/brandcamp/2240145620/

57 of 17

Some realities of everyday life

Are individuals all out there innovating with the technologies around them to tackle problems in their lives?

Information and communications technologies (ICTs) are (perceived as) incidental rather than instrumental in shaping social practice and travel

ICTs contribute to and compensate for unpredictability in activity scheduling

Absorption of ICT-related practices into lifestyles prevails over creative behaviour

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The majority of the public indication congestion is a serious problem for the country

The majority of the public indicate that congestion is not generally a serious problem for themselves

59 of 17


Complaining about versus acting upon transport problems People are using ICTs to cope with rather than solve

congestion – but perhaps coping is solving – for them Complaining about versus acting upon transport problems

– As with ‘the weather’, small talk about transport problems brokers social interaction and promotes social cohesiveness

– The seriousness of transport as a ‘problem’ in people’s lives becomes exaggerated

– Social media can be a means of ‘celebrating’ rather than solving transport problems

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Homo economicus

For every trip the individual wishes to have as full a knowledge as possible about all the options and to make a set of decisions which maximises the utility (attractiveness) of the trip

Homo psychologicusMany trips are ‘no big deal’

and so long as they work out there are plenty of other

things to occupy the mind

http://star.trek.org/~spock/

http://www.angelfire.com/oh5/pearly/homer/homer-brain.html

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The public’s engagement with user innovations collectively seems hard to detect

New uses of ICTs and travel information services become embedded into everyday life without people appearing to notice much about the transitional process itself, or the changes in behaviour which may be occurring during it

Public awareness of any given user innovation is likely to remain very low in a very busy information marketplace

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GfK. Travel Information Services Wave 10 − 8th to 13th March 2007 Department for Transport. UK Department for Transport, 2007

National Rail Enquiries – telephonenational rail journey planning with live updates

National Rail Enquiries – websitenational rail journey planning with live updates

AA – telephonenational car journey planning

AA – websitenational car journey planning

Traveline – telephonenational multi-modal public transport journey planning

Traveline – websitenational multi-modal public transport journey planning

National Express – websitenational coach journey planning

RAC – websitenational car journey planning

Transport for London – websitemulti-modal public transport journey planning

Trainline – websitenational rail journey planner and ticket booking

Transport Direct – websitenational door-to-door multi-modal journey planning 7

18

19

47

51

12

16

43

43

37

51

1

8

9

10

15

2

3

17

8

16

21

Ever used

Awareness

Prompted awareness.

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Hype and disillusionment

Gartner Hype Cycle:http://en.wikipedia.org/wiki/Hype_cycle

User innovationsin transport – where are they individually and collectively?

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Hype and disillusionment

Just because I can doesn’t mean I will– Curious browsers versus serious users– Many social media user innovations have existed for

some time without seemingly seeing strong growth in usage

“What have I been struggling to do that social media now allow me to do as a traveller?”

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In passing –The myth of the ‘prosumer’

Reproduced from Jacob Nielson’s Alertboxhttp://www.useit.com/alertbox/participation_inequality.html

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Context matters

Necessity is themother of invention

Examples:– Fuel shortages and the use of Twitter– Airlines engagement through Twitter and Facebook with

passengers in the face of the Ash Cloud– (Re) mapping Haiti after earthquake in January 2010 to

assist humanitarian aid organisations External factors – a potentially significant impetus for

collaborative and adaptive behaviour

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Taking stock Detecting and attributing effect of user innovations in people’s

everyday lives is difficult in an information rich world Not all prospective user innovations will flourish – either through

competition or inadequate need from end users The collective emergence and diffusion of user innovations is

ongoing – subtle but perhaps cumulatively very significant What is the future for the regime of ITS?

– Are user innovations niche developments that fill the cracks?– Or is the open-data social media revolution defining a new regime?

Whether top-down or bottom-up innovation, behavioural effect remains a battle between Mr Spock and Homer Simpson

Tracy RossResearch Fellow and Associate DeanLoughborough Design School

Grassroots innovation – motivations, barriers and enablers

Loughborough Design School

Grassroots innovation:motivations, barriers and enablersTracy Ross


Grassroots innovation

The innovators

Motivations

Barriers & Enablers

Implications for stakeholders

Overview


Spot a problem personal experience or some other ‘connection’ to it

Have an idea that is a potential solution

Motivated to pursue that idea

Put the idea into practice Using own skills and/or collaborating with others Employing existing technolog(ies)

‘Outside’ mainstream product/service innovation

And/or mass collaboration, e.g. mapping the world lift share postings

Grassroots InnovationWhat is it?


The innovators


Innovator engagement

myptp


Motivations


Responding to an unmet need (16)

Personal frustration with current products and services (13)

Seeking to create social value (13)

Passion for a cause or interest (12)

Financial gain (11)

Enjoyment (8) new skills, exploring data/software capabilities, problem solving

Grassroots innovationMotivations - who does it and why?


Passion for a cause or interestManInSeat61

Mark Smith – a ‘career railwayman’, had travelled in Europe by train but impossible for others to find out how

Started as hobby, now full-time job, income through Google ads and affiliate schemes

How to travel by train (and ship) rather than plane fear/dislike of flying, sustainability, medical reasons, hassle. security

UK & Ireland > Europe > Worldwide

Timetables, ticket purchase, hints & tips

seat61.com


Make cross-continent train travel simple, convenient, fun, accessible and cheap.

Jamie and Kate Andrews 2007 Idea first conceived by Kate

wanted to spend her gap year undertaking environmental volunteering

struck by the hypocrisy of flying long distances to carry out environmental work

found that there was no easy way to search alternative low carbon means of travel

Loco2 has since focused its business on European train travel.

In 2012 Loco2 entered into partnership with The Man in

Seat61 successfully integrated their service with

RailEurope’s booking system.

Responding to an unmet need Loco2.com


Frustration with current products/services

Andreas Zachariah & Nick Burch Motivation was:

Unfairness of taxes/charges based on vehicle not mileage Frustration with ‘generic’ nature of carbon accounting systems

Enables a personalised measure of an individual's travel carbon footprint Smartphone software that detects location, velocity and pattern of the

user's movements and hence determines mode ‘Historical’ data fed back to users/groups (Android & Blackberry)

Carbondiem.com


Barriers & Enablers


Enablers and/or Barriers


Immersion in the problem spaceCourier Exchange

Lyall Cresswell

Came from within the freight industry

Business motivation rather than altruistic but CO2 reduction as an outcome

Minimising empty loads (e.g. return journeys)

Has built a community – 2,500

courierexchange.co.uk


2007-2010

UK Government Technology Strategy Board £830k

Project Leader

Gartner Research Cool Vendor List

Nokia Calling All Innovators Judge's Shortlist

NAVTEQ LBW Challenge Runner-up

Science Museum "People & Climate" Exhibitor

St Andrews Environmental Award 2nd Round

Deutsche Bank Pyramid Finalist

Oxygen Awards Finalist

European Space Agency (ESA) Gallileo Masters Satellite

Navigation Regional Winner

BSi Sustainability Awards Runner-up

Saatchi & Saatchi World Changing Ideas Shortlist

2012 New Cities Foundation AppMyCity! Finalist

2012 SmartUKProject UK's Most Innovative Mobile Companies shortlist

2011 UKTI & ICT KTN Mobile World Congress Stand Competition Winner

2011 Dutch Postcode Lottery Green Challenge Finalist

Awards, competitions, investment, publicityCarbon Diem

“this is something I am absolutely passionate about, small amounts of money make a huge amount of difference. When I got that £1000 from the BSI, and I was in

college, had been out of work for two years, and funding everything, £1000 went

a long way!”.

“this is something I am absolutely passionate about, small amounts of money make a huge amount of difference. When I got that £1000 from the BSI, and I was in

college, had been out of work for two years, and funding everything, £1000 went

a long way!”.

Carbondiem.com


Creating a community of users #1CycleStreets

Simon Nuttall & Martin Lucas Smith

Emerged from Cambridge Cycling Campaign

Quickest/quietest cycle routes

Based on Open Street Map

User-contributed data

cyclestreets.net


Creating a community of users #2London Bus

Malcolm Barclay Initially wanting tube status

on own phone Top 50 paid-for apps in the

iTunes UK Store within first week of release

Now thousands of regular users

Dedicated group of beta-testers Get it out there and see More agile than large scale,

top-down systems

London Bus (iPhone)mbarclay.net/london-bus/


Immersion in the problem space = better understanding? But not just ‘design for me’ Explore contribution of well-established user-centred and co-design

processes

For the masses by the masses = ‘ownership’? Care needed where grassroots becomes top-down

Altruism, not profit, as the core motivation = ‘worthy’, ‘honest’? Although sustainable business models soon become key

Implications for stakeholdersEnd users


Policy makers

Funders/investors

Infrastructure providers

Town/travel planners

The ‘ITS Industry’ One of the original target groups for outcomes – how releavnt now?

Implications for stakeholdersOther stakeholders


One-stop shop for advice and funding that fits grassroots not just a ‘business’

AppStore model - rapid route to exploitation for independent software

developers.

Free access to enabling data incl real-time

Create/support networks of innovators (tightly-defined topic areas) to support

peer-to-peer communication

A combined ‘voice’ for lone innovators

Free publicity: popular press, high-profile competitions/awards, one-stop-shop

for public access

Connecting the ideas people and the tech people

Close connections to the users to generate ideas and to test ideas

Stop re-inventing the wheel – engage don’t duplicate

Implications for stakeholdersRoutes to success


Some final thoughts on a common theme:

Crowd-sourced data


Engaging the masses to produce large data/information sets’ Nearly always voluntary but ‘rewards’ can be offered Can be connected to a niche or community, but not exclusively (In transport) often a ‘geographical element’, but not exclusively

Different types and no clear classification Mostly ‘active’ contributions but can be ‘passive’ Mostly ‘online’ (increasingly ‘mobile’) but ‘offline’ can be valuable too

So, typically characterised by: Voluntary, personal/group interest, active online data contribution

Related terms include user-generated content, volunteered data etc

Crowd-sourced data/informationWhat is it?


It shifts the power of data from the establishment to the masses It means large sets of information/data can be generated quickly It can often achieve a higher level of detail than ‘official’ information It is more likely to be up to date than professionally-generated data It means that niche group needs can be served

However It can be perceived as non-quality-controlled and therefore

unreliable It doesn’t hold the answer to everything, but it has huge potential Its value very much depends on what you are trying to do with it

Crowd-sourced data/informationWhat's special about it?


Direct public engagement (e.g. local authorities) In-situ reporting of public issues and ideas Crowd-sourced solution generation

Visualisation of large data sets To assist in solution generation e.g. new bus routes to replace multiple

car journeys To trigger behaviour change Or just in better understanding the ‘problem;

More collaborative transport E.g. highly responsive rideshare or DRT

Future opportunities for stakeholdersRoles for crowd sourced data in sustainable transport


Thank [email protected]

www.lboro.ac.uk/lds

Discussion

Richard Kemp Harper

Open Data, business models, roles, tools, skills and mindsets

Roland Harwood

Co founder 100%Open

© 100%Open 2012

Collaboration & User Innovation in Transport – Roland Harwood

April 7, 2023 95

© 100%Open 2010Opening Up

1. The project/thing you are most proud of having worked on.

2. The project/thing you are least proud of having worked on.

07/04/23 96

www.brickartist.com

© 100%Open 2010Collaborative Attributes

07/04/23 97

Appetite

for Risk

Agile &

Responsive

Diversity of

Connections

Respected &

Reputation

Resilience/

Persistance

Trust &

Empathy

© 100%Open 2011Open Business Models & Buzzwords

07/04/23 98

Co-Creative

Collaborative

Cooperative

Closed

Joint R&D

Paywall

Crowd-sourcing

Delivery partnership

Proprietary supplier

Joint venture

Alliance

Open source

Creative commons

Minority stake

Copyright

Co-branding

Spinout

Majority stake

Acquisition

Marketresearch

Kaizen

Membership org.

Peer to peer

Design platform

Freemium

Group buying

Communities of interestMerger

Cross licensing

Franchise

Profit share

R&D

© 100%Open 200907/04/23 99Lessons Learned

Find and engage your top 1%.

© 100%Open 2012April 7, 2023 100Collaborative - E.ON

A customer-led innovation programme which was designed and piloted, and then rolled out cross company with 45,000 customers, to create 8 x £10m propositions.

© 100%Open 2010Co-Creative - LEGO

LEGO Cuusoo is a social platform where people can submit designs, build a market before investing in production, and receive a 1% royalty when it is produced.

07/04/23 101

© 100%Open 2010Co-Creative - Interface

Interface are a $1bn carpet company who have a promise – called Mission Zero - to eliminate any negative impact the company may have on the environment by 2020.

07/04/23 102

© 100%Open 2012April 7, 2023 103Start at the End

“Innovation is a U-Shaped Process.”

Paul Vanags

© 100%Open 07/04/23 104McLaren & NATS

McLaren’s predictive F1 software allows air traffic controllers to predict how aircraft are likely to act at airports, overcoming costly and dangerous uncertainty.

© 100%Open Swatch & Mercedes = Smart

Swatch worked closely with Mercedes to develop the hugely popular Smart car using the same type of manufacturing strategies and personalization.

07/04/23 105

© 100%Open 2010Cola-Life

ColaLife works in developing countries to bring Coca-Cola and its bottlers together to open up distribution channels to carry ‘social products’ such as oral rehydration salts.

07/04/23 106

© 100%Open 2012April 7, 2023 107Mostly Open

“From what we get, we can make a living;

what we give, however, makes a

life.”Arthur Ashe

© 100%Open 2012April 7, 2023 108Do’s

1. Set out to create commercial or social value with data

2. Make sure data quality is high

3. Enhance communication with the public

4. Make sure your co-creators are incentivised

5. Get organised, create a community around an issue

6. Pass on learnings to other similar organisations e.g. local authorities

7. Invent new business models

8. Promote innovation using government data sets. Transparency is only a means to an end

9. Be brave – people may do things with the data that you don’t like

© 100%Open 2012April 7, 2023 109Dont’s

1. Just release data and expect people to create with it.

2. Wait for FOI requests, put the data out first informally

3. Avoid challenges to current income streams

4. Go straight for the finished article, use rapid prototyping

5. Be put off by the tensions between confidentiality, data protection and publishing

6. Wait for the big budget or formal process but start big things with small amounts now

7. Be technology led, be business led instead

8. Expect the community to entirely self-manage

9. Restrict open data to the IT literate

10.Get caught in a false dichotomy - commercial vs. social

© 100%Open 2012

“Connect on your similarities, and benefit from your differences.”

Valdis Krebs

April 7, 2023 110Connect the Dots

© 100%Open 2012April 7, 2023 111Unexpected Partnerships

1. Bi-Products – What space/material/data is left over from your organisation that others can use productively, or vice versa? e.g. Interface

2. Lateral Leaps – What insight can we borrow from analogous industries or application that we can learn from and apply ourselves? e.g. McLaren

3. White Space – How can we co-create something brand new by seizing the space between complementary and non-competing partners? e.g. Smart

© 100%Open 2012

“The future reveals itself through the peripheral.”

J.G. Ballard

April 7, 2023 112Cultivate the Edge

Execution: Enabling user innovation to flourish I

Chris ParkerInnovation GroupOrdnance Survey

The GeoVation Challenge

The GeoVation challenge –

Facilitating innovative ventures from real unmet needs

Chris Parker

GeoVation, Innovation Group

24 September 2012

Supporting external innovation

Be brave – people may do things with the data that you don't like

Create relationships between policy officials and developers

Aim to reduce FOI workload

Use open source software wherever possible

Pass on learnings to other similar organisations (local authorities)

Invent new business models e.g. farming as a service rather than as a producer of commodities

Just release data and expect people to understand or create with it. Publication is not the same as communication

Wait for FOI requests, put the data out first informally

Avoid challenges to current income streams

Be late in releasing data

Rely on future technology to solve today’s problems

Go straight for the finished article, use rapid prototyping

Be put off by the tensions between confidentiality, data protection and publishing

Wait for the big budget or formal process but start big things with small amounts now

Expect people to interpret the data in the same way you do

Be technology led, be business led instead

Focus on part of a system (e.g. the GM crop solution) but an overarching concept (e.g. Agrarian Renaissance)

Expect the community to entirely self-manage

Restrict open data to the IT literate – create interdisciplinary partnerships

Get caught in the false dichotomy that is commercial vs. social

Do… Don’t…

Science & Innovation 2010 Ordnance Survey Seminar: Underpinning innovation with geography

Set out to create commercial or social value with data

Make sure data quality is high

Leverage 21st century ‘gardening’ - the willingness of the crowd

Promote innovation using government data sets. Transparency is only a means to an end

Enhance communication with the public e.g. Hack Warwickshire

Incentivise developers

Create a strong external community

Get organised, create a movement around an issue

The Dos and Don’ts of Opening up Data

100%Open Ltd.

David Simoes-Brown

0207 193 7231

OpenData Master Classes

Everything happens somewhere – that’s geography!

Unprecedented challenges require global thinking….

…local action and ………

….doing more with less, doing it sustainably, through….

GovernmentGovernment

ConsumerConsumer

Business

Business

Civil SocietyCivil Society

……. collaborative engagement of

public, private, civil society and ourselves

..stimulating innovation across all sectors of the economy

“No matter who you are, most of the smartest people work for someone else”Joy’s Law attributed to Sun Microsystems cofounder Bill Joy.

Open innovation – sharing the risks, resources and rewards to create value

GeoVation runs challenges to address specific needs GeoVation runs challenges to address specific needs within communities, which may be satisfied inwithin communities, which may be satisfied in

part through the use of geographypart through the use of geography.

www.geovation.org.uk

Ordnance Survey’s external innovation network

http://www.geovation.org.uk/

The GeoVation Challenge is supported by:

http://www.ordnancesurvey.co.uk/

http://www.innovateuk.org/

http://www.ideasintransit.org/

The GeoVation Process

http://www.youtube.com/watch?v=XHuk8X-iEYI&feature=youtu.be

http://www.youtube.com/watch?v=XHuk8X-iEYI&feature=youtu.be

GeoVation Challenge process

Comments and input from the online

community & access to a wider network

Key contacts and co-developers met at camp & tools to

aid pitches

Publicity via OS & alternative

development routes identified

GeoVation Camp - problem focussed

Needs identified through expert “PowWow” and fed into GeoVation Camp

Campers ground solutions and ventures in identified need

INNOVATION = PROBLEM X SOLUTION X EXECUTION


invention


assumption

Transport Challenge PowWow

15 people115 problems5 themes24 insights

# 3 Modes of transportWhat is the problem? Why does it matter?

How do you design a better bike friendly ‘eco system’ that encourages mass adoption of cycling?

There are too many immediate barriers to bikes being more widely used: they make you dirty; cycle routes can be unsafe; weather makes it unpleasant; you are limited to what can be carried. In London alone 23,000 bikes were reported stolen in 2010 with unreported thefts estimated to add another 40,000 to 60,000.

Identifying unmet needs amongst disabled travellers

GeoVation Challenge

Execution: Enabling user innovation to flourish IIUser innovation experiences

Daniel Raven Ellison

Mission:Explore

Paul Lenz

MySocietyFixMyTransport

A CHARITABLE PROJECT THAT BUILDS WEBSITES THAT GIVE THE PUBLIC SIMPLE, TANGIBLE WAYS TO CONNECT WITH AND IMPROVE THEIR SOCIETY

FixMyTransport - Mobile• FixMyTransport enables people to contact any

public transport operator in Britain - sending their message direct to the relevant Customer Services department.

• More than this, FixMyTransport is a complete micro-campaigning platform, designed to help people who do not see themselves as 'political' to build the support required to get persistent annoyances resolved.

• Geovation award enabled us to develop a mobile-responsive version of FixMyTransport to enable problem reporting and review on the move

Bryony Ecclestone

liftshareMyPTP (personal travel plan)

introduction Identified a need for:

employers to reduce staff travel (commute + business) employees to be better informed of travel options available transport operators to understand individual travel plans better

Identified an immediate window of opportunity: Local Sustainable Transport Funding growing interest in PTP and car share services high fuel prices focus on saving money

Identified a solution: myPTP…

“People don’t change their behaviour unless they know why it will make a difference”

How can I get to my meeting in Gloucester tomorrow?

Would it just be easier to drive myself?My commute is

costing me a fortune!

This takes ages! I wish there was one site that gave me all the travel information I

need

Why is there no bus? Lots of us go this way

every day!

problem

Car route Yes Yes YesBus Yes Yes YesTrain Yes Yes YesCar Share No No YesWalk Yes No YesCycle Yes Yes Yes

CO2 No Yes YesCalories No No YesCosts Partial Partial PartialLength of Journey (time and distance) Yes Yes Yes

Membership No No YesReal time alerts No Online only YesLinks to public transport services Yes Yes Coming soon

Time taken 10 Seconds 4 minutes 30 SecondsEase of use Excellent Poor/ Average Good/ ExcellentUsefullness Average Good Excellent

Total Score

Travel options shown:

Summary

Other information

provided

Other services available

SolutionmyPTP is a unique web, tablet + mobile based application that encourages and

enables a variety of users to make informed travel choices for all their journeys in real time.

myPTP data feeds enable transport operators to know the travel plans of individuals so they can maximise the efficiency of their service and tailor their offering to meet consumer demand.

myPTP will:engage with employees making regular journeys and unfamiliar trips, integrate all transport options (including e.g. car sharing, taxi sharing), enable on-going communication with individuals via membership enable transport operators to interrogate the data

to determine the demand for current and future services and to market directly to their audience.

Execution Tasks completed: Developed a functioning tool and significant testing of myPTP Beta Carried out pilot with 4 public sector + 2 private sector clients with further

developments from pilot feedbacks The pilot surveys showed an average 22% of respondents considering changing

the way they travel as a result of the provision of their myPTP Confirmed significant market interest in the product Generating significant interest with a growing list of interested clients

“I used the myPTP you ran for me. I walked and caught 2 buses from my home to the office and it was spot on!”

Steve- Prologis

Next StepsCurrently:

myPTP has already been purchased by employers and is available on the market

In response to interest in myPTP, we have a waiting list of 140+ interested clients

myPTP roll out- Official Launch Event on 01/10 with 15,000 myPTP plans purchased by client and the project being rolled out this date.

Future Steps:Evaluate pilot results to show legacy and resulting modal shiftEnsure feedback is incorporated into project to ensure innovation and

continuous development from feedbacksFuture feedback will help shape the tool to ensure changing user

needs are accomodatedDevelopment of widget to be applied to company webpages

Martin Lucas-Smith

CylestreetsCyclescape

Helping cycling groups get more people cycling, more often

What’s the problem?

Fixing cycle-unfriendly streets needs local pressure

Local voluntary groups face typical difficulties

Members watch areas

Subscribed when issues added

Discuss, in geographical context

Propose solutions

Our solution: Cyclescape

Cyclescape features

Funding of £27k

A new, open-source project

Cycling groups eagerly awaiting its release

GeoVation enabled the project

Cyclenation: “This will be a valuable tool, helping local campaigners focus on barriers to cycling and ultimately generating extra cycling trips.”

Cambridge beta-testers:Usage high

New people involved

Opportunities - change on ground

Funding difficulties – ambitious project

Launch: Cyclenation conference

+ blog.cyclescape.org

Where are we now?

Neil Taylor

AccessAdvisr

“Making Difficult Journeys Easier”…

… (the hard way!)

“There is an underground of information on the internet…. It is like being a detective on a trail.”

Female from Leeds who experiences frequent MS symptoms

Review of Mobility Services for Disabled and Older People, DfT (2009)

The “Problem”

The Solution

“Staff members were not as helpful as I feel they could be. When I asked about the location of a disabled toilet they said ‘I think there is one on platform one' this did not fill me with confidence that there would be one there when I arrived!”

Execution

Where are we now?

What next?

Thank you for your time todayNeil Taylor0115 [email protected]

Ed Dowding

Sustaination

Speed Dating at GeoVation Challenge winners tables

Collaborative everything?

What others are doing

Where next?

Collaborative Everything?

http://www.fundacionbankinter.org/en/videos/what-is-fastest-path-to-the-internet-of-things

Sourced from: http://www.robinchase.org/content/videos-articles-slides



Stephen Hart

Richard Kemp-Harper

Exploring user innovation for future mobility – reflections and discussion

Driving Innovation

Developing end user innovation

Stephen Hart 24th September 2012

Driving Innovation

If we helped to create a new industry whose purpose was a better interconnected transport and free the flow of people and goods – what would it be worth?

Driving Innovation

The the why !

• Mobility through transport in the engine of economic activity• Transport enables access to natural resources, agricultural products, education,

healthcare and manufactured goods in the same way that it provides support to service industries. It also overcomes the challenges posed by topography and geography — linking communities and reducing the effects of distance that separates people from each other.

• We take the widest possible view of transportation as its function is to move people & goods – to take or carry from one place to another via rail systems, maritime systems, cycling, road networks, airline systems.

• The whole issue of mobility is it plays a major role in almost every type of human activity and is sometimes referred to as the ‘lifeblood’ of economic activity. The availability of good transport connections affects location decisions for industry, services, and residential and rural town developments

Driving Innovation

We continue……• Our human actions are changing the face of our climate and the risks are

massive if we don’t take action the environmental and economic cost will be devastating

• As we can see today limited capacity in our transport network is affecting everyone, our growing demand for transport is placing even higher demands on our transport network – political spending constraints say we have to do more with less

• We know that technology and necessity changes human behaviour – the human race is trapped into technology – which drives commercial opportunity –

• How do we understand social science to reverse the natural and instinctive behaviour?

Driving Innovation

Sector Year GDP % Employment GVA

Freight 2009 4.0 67,000 £870m

Logistics 2006 10.0 745,000 £132bn

Rail 2010 5.9 160,000 Difficulty in qualifying

Automotive 2009 2.4 700,000 £6.5bn

Tourism 2008 3.6 1,800,000 £114bn

Retail 2011 8.0 3,000,000 £312bn

Marine 2011 5.0 90,000 £3.5bn

Food & Drink 2009 4.0 10,500 £9.9bn

The size of business for transport ….

Driving Innovation

Sharing our vision so far …

• Our work so far suggests:Intelligence in transport through integration and reliable and quality information should dramatically unlock inefficient interfaces – where using products and services drive a more efficient system – should nudge human activity

• Unlocking end user requirements to innovative solutions• Appling systems thinking to transport to improve system performance should

improve safety, reduce incidents plus cost reduction of operation and assets;• Efficient mobility of people and goods present massive opportunities for

existing components within the transport network but also innovation development for new and emerging markets across a range of technology, products and services ……

Driving Innovation

ExecuteExecuteTestTestValidateValidateRequirementRequirementEvaluateEvaluateVisionVision

Sept 11 Feb 12 June 12

Efficient mobility of people and

goods

Sept12

SAG

Jan 13 Aug13 Mar 14

Convergence of requirement - developing strategy

Open innovation and Intelligent networking model

Thank you

geovation - collaboration and user innovation in transport

Technology

continuous

continuous

everyday life

driving innovation

versus acting

enabling userinnovation

citiesvolker

foi requests