gerd leonhard presentation at emerging communication conference & awards 2009 europe
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TRANSCRIPT
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2 0 0 9 | W e s t e r g a s f a b r i e k | A m s t e r d a m | http://eComm.ec
Monday, 16 November 2009
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Telemedia Futures
by Gerd Leonhard
Monday, 16 November 2009
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Telemedia Futures
by Gerd Leonhard ‣ Futurist‣ Strategist‣ Author & Blogger
Monday, 16 November 2009
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Telemedia Futures
by Gerd Leonhard ‣ Futurist‣ Strategist‣ Author & Blogger
www.mediafuturist.comtwitter.com/gleonhard
Monday, 16 November 2009
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What I do: www.mediafuturist.comwww.twitter.com/gleonhard
Monday, 16 November 2009
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What I do: www.mediafuturist.comwww.twitter.com/gleonhard
Monday, 16 November 2009
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What I do: www.mediafuturist.comwww.twitter.com/gleonhard
Monday, 16 November 2009
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What I do: www.mediafuturist.comwww.twitter.com/gleonhard
Monday, 16 November 2009
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What I do: www.mediafuturist.comwww.twitter.com/gleonhard
Monday, 16 November 2009
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Monday, 16 November 2009
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... but who could have predicted something like this?
Monday, 16 November 2009
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... but who could have predicted something like this?
Monday, 16 November 2009
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Monday, 16 November 2009
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Media was a simple game... until now
Monday, 16 November 2009
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The past
Monday, 16 November 2009
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The past
Monday, 16 November 2009
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The past
Monday, 16 November 2009
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The past
Monday, 16 November 2009
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The past
Monday, 16 November 2009
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The past
Monday, 16 November 2009
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The past
EGOsystem
Monday, 16 November 2009
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The Future
Monday, 16 November 2009
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The Future
Monday, 16 November 2009
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The Future
Monday, 16 November 2009
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The Future
Monday, 16 November 2009
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The Future
Monday, 16 November 2009
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The FutureECOsystem
Monday, 16 November 2009
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The FutureECOsystem
Monday, 16 November 2009
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The FutureECOsystem
Monday, 16 November 2009
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Monday, 16 November 2009
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EgoSystem to EcoSystem
Monday, 16 November 2009
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EgoSystem to EcoSystem
Monday, 16 November 2009
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EgoSystem to EcoSystem
Monday, 16 November 2009
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EgoSystem to EcoSystem
Monday, 16 November 2009
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EgoSystem to EcoSystem
Monday, 16 November 2009
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EgoSystem to EcoSystem
Future success in Telecom will not be possible without real & deep engagement in Media & Content
(and therefore, Advertising, too)Monday, 16 November 2009
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Monday, 16 November 2009
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Mobile + Social + Video: Major Game Changers in Telecom & Media
Monday, 16 November 2009
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Mobile + Social + Video: Major Game Changers in Telecom & Media
Monday, 16 November 2009
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Mobile + Social + Video: Major Game Changers in Telecom & Media
Monday, 16 November 2009
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Mobile + Social + Video: Major Game Changers in Telecom & Media
Monday, 16 November 2009
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Monday, 16 November 2009
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Social Media beats eMail !
Video beats Search...?
Monday, 16 November 2009
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Source: STLPartners / Telco20.net
Monday, 16 November 2009
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Source: STLPartners / Telco20.net
Monday, 16 November 2009
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Source: STLPartners / Telco20.net
Monday, 16 November 2009
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Source: STLPartners / Telco20.net
Monday, 16 November 2009
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Source: STLPartners / Telco20.net
Upstream
Monday, 16 November 2009
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Source: STLPartners / Telco20.net
DownstreamUpstream
Monday, 16 November 2009
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Source: STLPartners / Telco20.net
DownstreamUpstream
Monday, 16 November 2009
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Source: STLPartners / Telco20.net
DownstreamUpstream
Monday, 16 November 2009
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Source: STLPartners / Telco20.net
DownstreamUpstream
Monday, 16 November 2009
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Source: STLPartners / Telco20.net
DownstreamUpstream
Monday, 16 November 2009
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Key vortex-speed drivers
Monday, 16 November 2009
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Key vortex-speed drivers
Monday, 16 November 2009
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Key vortex-speed drivers
Monday, 16 November 2009
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Key vortex-speed drivers
Monday, 16 November 2009
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Key vortex-speed drivers
Monday, 16 November 2009
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Flat-Rated
Monday, 16 November 2009
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Flat-Rated
Monday, 16 November 2009
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Flat-Rated
Monday, 16 November 2009
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Expensive Flat-Rated
Monday, 16 November 2009
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Expensive Flat-Rated
Monday, 16 November 2009
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Expensive Flat-Rated
Monday, 16 November 2009
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Expensive Flat-Rated
Monday, 16 November 2009
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Expensive Cheaper Flat-Rated
Monday, 16 November 2009
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Expensive Cheaper Flat-Rated
Monday, 16 November 2009
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Expensive Cheaper Flat-Rated
Monday, 16 November 2009
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Expensive Cheaper Flat-Rated Flat-Rated
Monday, 16 November 2009
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Expensive Cheaper Flat-Rated Flat-Rated
Monday, 16 November 2009
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New
Ecosystem
Expensive Cheaper Flat-Rated Flat-Rated
Monday, 16 November 2009
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New
Ecosystem
Expensive Cheaper Flat-Rated Flat-Rated
ExpensiveMonday, 16 November 2009
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Price Users
Content: pricing logic will flip
Monday, 16 November 2009
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Was Will be0
25
50
75
100Price Users
Content: pricing logic will flip
Monday, 16 November 2009
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Was Will be0
25
50
75
100Price Users
Content: pricing logic will flip
Monday, 16 November 2009
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Was Will be0
25
50
75
100Price Users
Content: pricing logic will flip
Monday, 16 November 2009
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Was Will be0
25
50
75
100Price Users
Content: pricing logic will flip
Monday, 16 November 2009
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Was Will be0
25
50
75
100Price Users
Content: pricing logic will flip
Monday, 16 November 2009
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Was Will be0
25
50
75
100Price Users
Content: pricing logic will flip
Monday, 16 November 2009
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Thanks to Flickr.com/alextorrenegra
Monday, 16 November 2009
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Thanks to Flickr.com/alextorrenegra
Content is only ~20% of the Cost
Monday, 16 November 2009
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Thanks to Flickr.com/alextorrenegra
Content is only ~20% of the Cost
Monday, 16 November 2009
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Thanks to Flickr.com/alextorrenegra
Content is only ~20% of the Cost
Monday, 16 November 2009
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Thanks to Flickr.com/alextorrenegra
Content is only ~20% of the Cost
Monday, 16 November 2009
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Thanks to Flickr.com/alextorrenegra
Content is only ~20% of the Cost
Monday, 16 November 2009
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The future: Bundle + + + ++
Monday, 16 November 2009
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The future: Bundle + + + ++
Monday, 16 November 2009
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The future: Bundle + + + ++
Monday, 16 November 2009
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The future: Bundle + + + ++High-Def
Monday, 16 November 2009
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The future: Bundle + + + ++High-Def
Live Streams
Monday, 16 November 2009
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The future: Bundle + + + ++High-Def
Live StreamsVirtual Goods
Monday, 16 November 2009
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The future: Bundle + + + ++High-Def
Live StreamsVirtual Goods
Social Commerce
Monday, 16 November 2009
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The future: Bundle + + + ++High-Def
Live StreamsVirtual Goods
Social Commerce
...Monday, 16 November 2009
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Content: where is the value?
Monday, 16 November 2009
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Content: where is the value?
Content / Copy
Monday, 16 November 2009
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Content: where is the value?
100%
Content / Copy
Monday, 16 November 2009
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Content: where is the value?
100%
Content / Copy
Monday, 16 November 2009
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Content: where is the value?
100%
Content / Copy
Monday, 16 November 2009
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Content: where is the value?
100%
Content / Copy
ContentContextCurationTimelinessEmbodimentRelevanceOthers
Monday, 16 November 2009
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Content: where is the value?
100%
Content / Copy
20%
ContentContextCurationTimelinessEmbodimentRelevanceOthers
Monday, 16 November 2009
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Content: where is the value?
100%
Content / Copy
20%
20%
ContentContextCurationTimelinessEmbodimentRelevanceOthers
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Content: where is the value?
100%
Content / Copy
20%
20%
20%
ContentContextCurationTimelinessEmbodimentRelevanceOthers
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Content: where is the value?
100%
Content / Copy
10%20%
20%
20%
ContentContextCurationTimelinessEmbodimentRelevanceOthers
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Content: where is the value?
100%
Content / Copy
5%10%
20%
20%
20%
ContentContextCurationTimelinessEmbodimentRelevanceOthers
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Content: where is the value?
100%
Content / Copy
15%
5%10%
20%
20%
20%
ContentContextCurationTimelinessEmbodimentRelevanceOthers
Monday, 16 November 2009
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Content: where is the value?
100%
Content / Copy
10%
15%
5%10%
20%
20%
20%
ContentContextCurationTimelinessEmbodimentRelevanceOthers
Monday, 16 November 2009
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Content: where is the value?
100%
Content / Copy
10%
15%
5%10%
20%
20%
20%
ContentContextCurationTimelinessEmbodimentRelevanceOthers
Monday, 16 November 2009
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Content: where is the value?
100%
Content / Copy
10%
15%
5%10%
20%
20%
20%
ContentContextCurationTimelinessEmbodimentRelevanceOthers
Monday, 16 November 2009
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Monday, 16 November 2009
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What matters is no longer that we can actually connect and ‘download‘ all of it but who we connect with and
what we actually get i.e.
Content, Context, Curation,
Community.Monday, 16 November 2009
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Monday, 16 November 2009
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Monday, 16 November 2009
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Lubricate the system and make
content liquid
Monday, 16 November 2009
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Monday, 16 November 2009
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Monday, 16 November 2009
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Monday, 16 November 2009
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Enforcing payment?
Monday, 16 November 2009
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Enforcing payment?Empowering users that elect to pay!
Monday, 16 November 2009
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Monday, 16 November 2009
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The quickest path towards economic suicide
Monday, 16 November 2009
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Monday, 16 November 2009
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Monday, 16 November 2009
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Monday, 16 November 2009
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Monday, 16 November 2009
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Monday, 16 November 2009
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Monday, 16 November 2009
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Monday, 16 November 2009
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But: the content pricing & licensing issues cannot be solved without the solid
engagement of Telecoms, ISPs and Operators (as well as the Advertisers)
Monday, 16 November 2009
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Source: Techcrunch UKMonday, 16 November 2009
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Source: Techcrunch UKMonday, 16 November 2009
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Source: Techcrunch UKMonday, 16 November 2009
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Source: Techcrunch UKMonday, 16 November 2009
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Source: Techcrunch UK
Telecom
Monday, 16 November 2009
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Source: Techcrunch UK
Advertising (2.0)
Telecom
Monday, 16 November 2009
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Source: Techcrunch UK
Advertising (2.0)
Social Networks
Telecom
Monday, 16 November 2009
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Source: Techcrunch UK
Advertising (2.0)
Social Networks
Public, open and standardized Content Licenses
Telecom
Monday, 16 November 2009
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Source: Techcrunch UK
Advertising (2.0)
Social Networks
Public, open and standardized Content Licenses
Telecom
Monday, 16 November 2009
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Monday, 16 November 2009
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Rights holders and content owners have the choice between
Control and declining Revenues or
‘Open’ and new Revenues
Monday, 16 November 2009
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Please: forget most of what you know about Advertising
Monday, 16 November 2009
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Please: forget most of what you know about Advertising
Monday, 16 November 2009
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Please: forget most of what you know about Advertising
Monday, 16 November 2009
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Please: forget most of what you know about Advertising
Monday, 16 November 2009
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Please: forget most of what you know about Advertising
Monday, 16 November 2009
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Monday, 16 November 2009
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Monday, 16 November 2009
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Monday, 16 November 2009
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Monday, 16 November 2009
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Friction is Fiction
Monday, 16 November 2009
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Monday, 16 November 2009
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Monday, 16 November 2009
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Monday, 16 November 2009
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Source: Charlie Rose ShowMonday, 16 November 2009
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Source: Charlie Rose ShowMonday, 16 November 2009
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Monday, 16 November 2009
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Monday, 16 November 2009
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Monday, 16 November 2009
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Monday, 16 November 2009
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Monday, 16 November 2009
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Music
Monday, 16 November 2009
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MusicNews
Monday, 16 November 2009
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MusicNewsGames
Monday, 16 November 2009
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MusicNews BooksGames
Monday, 16 November 2009
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MusicNewsBooksFilms & TVGames
Monday, 16 November 2009
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TeleMedia Futures
Monday, 16 November 2009
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TeleMedia Futures
Telecom
Monday, 16 November 2009
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TeleMedia Futures
Content & MediaTelecom
Monday, 16 November 2009
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TeleMedia Futures
Content & Media
Advertising
Telecom
Monday, 16 November 2009
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TeleMedia Futures
Content & Media
Social Networks Advertising
Telecom
Monday, 16 November 2009
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TeleMedia Futures
Content & Media
Social Networks Advertising
Telecom
Monday, 16 November 2009
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TeleMedia Futures
Content & Media
Social Networks Advertising
Telecom
Monday, 16 November 2009
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TeleMedia Futures Content & Media
Social Networks Advertising
Telecom
Monday, 16 November 2009
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TeleMedia Futures Content & Media
Social Networks Advertising
Telecom
Monday, 16 November 2009
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TeleMedia Futures Content & Media
Social Networks
Advertising
Telecom
Monday, 16 November 2009
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TeleMedia Futures Content & Media
Social Networks
Advertising
Telecom
Monday, 16 November 2009
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Monday, 16 November 2009
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Who is fishing in the Telecom bowl?
Monday, 16 November 2009
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Who is fishing in the Telecom bowl?
Monday, 16 November 2009
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Who is fishing in the Telecom bowl?
Monday, 16 November 2009
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Who is fishing in the Telecom bowl?
Monday, 16 November 2009
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Who is fishing in the Telecom bowl?
Monday, 16 November 2009
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The Opportunity: Lubricate!
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The Opportunity: Lubricate!
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The Opportunity: Lubricate!
Monday, 16 November 2009
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Telcos can no longer ignore the need to solve the content problem online
Monday, 16 November 2009
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Telcos can no longer ignore the need to solve the content problem online
Monday, 16 November 2009
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Telcos can no longer ignore the need to solve the content problem online
Monday, 16 November 2009
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Telcos can no longer ignore the need to solve the content problem online
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Monday, 16 November 2009
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Monday, 16 November 2009
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Monday, 16 November 2009
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Free gets you to a place where you can get paid.Quote by Fred Wilson, Union Square Ventures www.avc.com
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So what does this mean...?
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So what does this mean...?
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So what does this mean...?• Social Networks are Broadcasters (yes...
like Radio & TV)
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So what does this mean...?• Social Networks are Broadcasters (yes...
like Radio & TV)• These Broadcasts will be mostly mobile
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So what does this mean...?• Social Networks are Broadcasters (yes...
like Radio & TV)• These Broadcasts will be mostly mobile• Social Networks are where next Generation
Advertising will go first
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So what does this mean...?• Social Networks are Broadcasters (yes...
like Radio & TV)• These Broadcasts will be mostly mobile• Social Networks are where next Generation
Advertising will go first• Content owners have no choice but to
accommodate these audiences in terms of pricing and usage models
Monday, 16 November 2009
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Monday, 16 November 2009
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Data is the new Oil...
Monday, 16 November 2009
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Data is the new Oil...
Monday, 16 November 2009
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Data is the new Oil...Shared bookmarks, playlists, social markers
Monday, 16 November 2009
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Data is the new Oil...Shared bookmarks, playlists, social markers
Click-trails and digital bread-crumbs
Monday, 16 November 2009
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Data is the new Oil...Shared bookmarks, playlists, social markers
Click-trails and digital bread-crumbsOpt-in information such as location
Monday, 16 November 2009
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Data is the new Oil...Shared bookmarks, playlists, social markers
Click-trails and digital bread-crumbsOpt-in information such as location
Ratings, comments, tags and other feedback
Monday, 16 November 2009
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It’s not (just) about transporting the bits - it’s about transporting The Meaning.
Monday, 16 November 2009
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Media as a Service (MaaS)
Monday, 16 November 2009
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Media as a Service (MaaS)
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Summary
Monday, 16 November 2009
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Summary
Monday, 16 November 2009
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Summary
Monday, 16 November 2009
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Summary
Monday, 16 November 2009
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Summary
Monday, 16 November 2009
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Summary
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Monday, 16 November 2009
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Thanks for your time
Monday, 16 November 2009
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email me at [email protected]/gleonhard
facebook: gleonhardmore presentations at
www.mediafuturist.com
Thanks for your time
Monday, 16 November 2009
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email me at [email protected]/gleonhard
facebook: gleonhardmore presentations at
www.mediafuturist.com
Thanks for your time
Monday, 16 November 2009
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Monday, 16 November 2009