german examples of re-use solutions of furniture

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German examples of re-use solutions of furniture International Marketing Week Lahti 1 Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz

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International Marketing Week Lahti. German examples of re-use solutions of furniture. Agenda. Facts Why are there few re-use furniture? Why is it a growth market? Examples Zweitsinn ReDesign Chemo-thermo-mechanic-recycling - PowerPoint PPT Presentation

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Page 1: German examples of  re-use solutions of furniture

German examples of re-use solutions of furniture

International Marketing Week Lahti

1Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz

Page 2: German examples of  re-use solutions of furniture

Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz

International Marketing Week Lahti

Agenda1. Facts2. Why are there few re-use furniture?3. Why is it a growth market? 4. Examples

1. Zweitsinn2. ReDesign 3. Chemo-thermo-mechanic-recycling 4. Non-profit organisation

5. What could we do ?

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Page 3: German examples of  re-use solutions of furniture

International Marketing Week Lahti

Facts 7 million tones of furniture-rubbish every year in Germany ONLY 5 - 10 percent is re-used

Biggest part goes to incinerators CO2

precious raw materials wasted

Experts: 50 % could be possible till 2012

Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz 3

Page 4: German examples of  re-use solutions of furniture

Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz

International Marketing Week Lahti

Why are there few re-use furniture ?single peaces expensive

It´s complex to restore furniture

ways to decontaminate furniture are unknown

People think that re-used furniture is of minor value and not stylish

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Page 5: German examples of  re-use solutions of furniture

Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz

International Marketing Week Lahti

Why is it a growth market ? Environmental awareness increasing Individualism single peace Recycling products have changed: from greenie-design to top-design

Professional networks

Most furniture is manufactured to last a lifetime and as a result, furniture very rarely wears out

Obsolescence through rapidly changing fashions contributes to the growing

mountain of redundant furniture

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Page 6: German examples of  re-use solutions of furniture

International Marketing Week Lahti

www.ecomoebel.defounded by students from the university

Dortmund/GermanyPromoted by German environment foundation Brings waste disposal contractors, craftsmen,

ecologists, designers, personnel of sheltered workshops, job creation companies, social-stores and universities together

rough material for all “zweitsinn”-products are old furniture, parts of old furniture and other recycled materials

By now 15 producers are selling recycled, pollutant free furniture on this platform

Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz 6

Page 7: German examples of  re-use solutions of furniture

International Marketing Week Lahti

Projectcooperation of a German recycling-bourse and OS2-

designgroupStarted a recycling-design- project (ReDesign-project)Promoted by the unemployment centre, that built a

cabinetmaking Everybody can bring old furniture to the recycling-bourse Furniture that is in good condition is sold in a social-store Furniture that is fragmentary or damaged is used to build

new designer –furniture

Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz 7

Page 8: German examples of  re-use solutions of furniture

Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz

International Marketing Week Lahti

ProjectOS2 Designgroup develops ideas for the

fabrication of furniture, permanently unemployed or handicapped people build them

Produce armchairs, sofas, shelves ,sunbeds, tables, chars and lamps in small series

protect resources , decrease CO2 emission and qualify and employ permanently unemployed persons

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Page 9: German examples of  re-use solutions of furniture

International Marketing Week Lahti

Project Shelve “Frank” Sofa “Pixelstar“

Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz

recycled chip- and blockboards plywood, beaverboards and solid wood tables

Price: 34 € one element Co2 –saving: 2 kg

recycled chip- and blockboards, solid wood tables, cleaned cellular material from mattresses cover fabric: old, cleaned trousers and coats Price: 375 € Co2-saving: 26 kg 9

Page 10: German examples of  re-use solutions of furniture

Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz

International Marketing Week Lahti

“Chemo-thermo-automatic-recycling”2005 a German institute of wood developed a

recycling-concept for furniture’sFurniture is soaked in water, carbamide and

oil of vitriolThis mixture causes that the individual parts

drop downThey can be re-used

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Page 11: German examples of  re-use solutions of furniture

Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz

International Marketing Week Lahti

Non-profit organizationsTake furniture donations Give them to the deserving poor

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Page 12: German examples of  re-use solutions of furniture

Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz

International Marketing Week Lahti

What could we do ? Buy long-living furnitureBring old furniture to furniture- bourses, give them away, or donate themTell family and friends

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Page 13: German examples of  re-use solutions of furniture

International Marketing Week Lahti

Thank you for your attention !!!

Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz 13