gespot - smart packaging
TRANSCRIPT
© Holst Centre/Marc Koetse
Smart PackagingThe packaging of the near future
Smart packaging | Gespot
It sounds like science fiction, but it’s closer than you may think: packaging that can take on the role of advisor —an advisor with expertise in every field, available at any location and right round the clock. All this is made possible by a smart chip.
Packaging as advisor
Smart packaging | Gespot
The chip
It’s a tiny piece of equipment, and with time it will only get smaller – the developers are hard at work on that already. A chip looks like an ingenious network of tiny wires and plates. Al the chip needs is a little sunlight to power it and the chip can get to work, taking measurements and storing the data.
Chips can measure temperatures, detect odours and distinguish between textures, all properties that allow information about a product to be measured and stored, and conclusions to be drawn.
Smart packaging | GespotSmart packaging | Gespot
© Holst Centre/Marc Koetse
Because chips are so tiny they can be inserted in all kinds of packaging. So for example a chip can measure temperature to determine when wine is at the correct temperature for drinking. Or think of a ship with a cargo of pallets of bananas: the chip can maintain a record of the conditions the bananas pass through on their journey to the supermarket. In this way the packaging takes on a completely new role: no longer simply there to protect and transport the product, the packaging now functions as an advisor, quality controller or a stand-in for our own senses.
Smart packaging
Smart packaging | GespotSmart packaging | Gespot
The iphone is fed with information from
the blister pack and can pass this on.
The relevant information is recorded
and analysed, and the analysis is used to
improve the product and the advice.
Example
Smart packaging | GespotSmart packaging | Gespot
The chip is integrated in
the packaging and can
communicate
Example
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The chip is integrated in
the packaging and can
analyse the skin
Example
Smart packaging | GespotSmart packaging | Gespot
Does this mean the end of the helpful salesman or the specialist GP? No. Happily personal contact and advice will continue to be a vital and indispensible resource. The chip simply makes life a little easier for consumers and retailers!
Sounds interesting? Get in touch and we’ll tell you all about it.
Contact dBOD on +31 (0)20 521 65 00 or +31 (0)20 521 65 17V
Death of the salesman?
Smart packaging | GespotSmart packaging | Gespot
PAGE 02Label fraicheur http://www.daily-joy.fr/article/label-fraicheur-20100819/image-2694.html
Packaging can now connect with computers using sensor technology. Image courtesy of Cypak.http://www.daily-joy.fr/article/label-fraicheur-20100819/image-2694.html
The photos we used in this presentation were found online.We would like to thank the following photographers for their permission to use their photo.