gestalt theory - wordpress.com · gestalt psychology • the idea that visual informaon is...
TRANSCRIPT
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GestaltTheory
PrinciplesofGestaltastheyapplyto2DComposi7on
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GestaltPsychology
• TheIdeathatvisualinforma7onisunderstoodholis7callybeforeitisexaminedseparately.
• Wescanapain7ngfirstandthenanalyzethespecificparts.
• The6aspectsofGestaltTheoryareSIMILARITY/CONTAINMENT/REPETITION/
CONTINUITY/PROXIMITY/CLOSURE
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SIMILARITY
Whenpresentedwithagroupofseparatevisualunits,wetrytocreateorderandmake
connec7ons.Wegroupthesesimilarconnec7onsorvisualunitsbyloca7on,orienta7on,shapeandcolor.
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CONTAINMENT
• Isaunifyingforcecreatedbytheouteredgeofacomposi7on
orbyaboundarywithinacomposi7on
• A“container”encouragesyoutoseektheconnec7onamongvisualunitsandaddsdefinin7ontothenega7vespacearound
eachposi7vespace
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REPETITION
• Tousethesamevisualelementoreffectoverandoveragain.
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PROXIMITY
• Thedistancebetweenvisualelements• Closeproximityhelpsincreaseunity• Distantshapesreadasseparateevents
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CONTINUITY
• Afluidconnec7onamongcomposi7onalparts• Con7nuitycanaddvisualmovementtoa
composi7on
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CLOSURE
Themindsinclina7ontoconnectfragmentaryinforma7ontoproduceacompletedform.
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CLOSURE
• Closureallowsanar7sttocarryanideathroughsugges7onratherthandescrip7on
• ThismethodisoWenmorememorablethananimagethatleavesnoroomforpar7cipa7on.
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Inconclusion
Usedincombina7onwiththebasicprinciplesofdesign,theGestaltTheorieshelpyoutocreate
“GOOD”designthroughUNITYandVARIETY