get a job!

Get a Job! SFSU, September 2013

overview

Maximize your job search success with: • hands on learning and practical solutions • a combination of presentation, role play, and exercises • Instruction by experienced HR professionals who understand

recruiters and hiring managers

You will learn how to: • write an effective resume, • develop and use persuasive cover letters, • leverage social media, • proactively put your best foot forward, • maximize your network, • apply successful interview strategies, • and more.

agenda Section 1: Getting Started • Resume Design

• Use and Key Components of Cover Letters

• Application Processes

• Refining Your Elevator Pitch*

• Understanding Your Core Competencies*

Section 2: Finding the Job • High Impact References*

• The Power of Networking

• Informational Interviews

• Company Research

• Sources of Jobs

• Behavior Based Interviews *

• Candidate Protocol

• Social Media

Section 3: All About You • Critique Your Resume and Cover

Letters* • Mock Phone Screens* • Review Company Research* • What Not to Wear* • Testing

Section 4: Close the Deal • Mock Interviewing* • Following Up* • Negotiation*

introductions

• Your Name

• Occupation

• Job search objective

• Something interesting about you personally

• Something you’d like to learn in this class

1/getting started

Resume Design

Use and Key Components of Cover Letters

Application Processes

Refining Your Elevator Pitch*

Understanding Your Core Competencies*

1/resume design

This section reviews:

• basic resume dos and don’ts,

• resume customization,

• addressing gaps in employment or skills,

• the dangers of over-padding, and

• how to beat recruiters at their own game by mastering the key word search dilemma.

1/resume design design basics

What is a résumé?

• a brief document that summarizes your relevant education, employment history, and experiences for a particular job for which you are applying.

• the purpose of a résumé & cover letter is to get an interview.

• on average it takes 10 interviews to get 1 job offer.

• your résumé needs to be persuasive and perfect – it must be user centered and persuasive.


What should it look like?

• summary of experience

• concise

• 1-3 pages

• bullets

• general expectations:

– name at the top

– headers

– error Free


What should it include?

Objective

Education

Work Experience

Contact Information

Optional Sections: Computer skills, Honors and awards, Languages, Certifications, Volunteer experience, Hobbies , and interests, Foreign travel, Professional memberships, Community service, etc.


Job Data

Provide relevant detail w/results

Measurables

Quantify metrics

Job & Education Dates

Clear and without gaps.

Degree Credentials

Be accurate—and honest

Why is the design of my resume so important?

20 second rule

Quadrant test


Should you design a creative resume?

…probably not, unless you are looking for a job in a highly creative industry.


Serif vs sans-serif fonts


Call me, Maybe!

How to present your contact information?


How long is too long?

Do you need one page? Three?

Rule of thumb:

1 pagers - New college graduates and other entry-level job seekers

3 pagers – Only if you are a senior-level manager/executive


• Make sure a computer can read it.

• Use relevant key words.

• Simple format.


The 20-second Test

• Try having someone perform the 20-second test on your résumé.

• Time your reader for twenty seconds as he or she reads your résumé.

• What did he or she learn about you?


1/resume design

Symmetry is overrated.

Flowers belong in a garden.

…really?

1/resume design bad designs

Tnx? Hunting, laser tag, and eyebrow tweezing? Really?

1/resume design bad designs

Truth Hurts - Reasons for leaving the last job: Terminated after saying, "It would be a blessing to be fired." Responsibility makes me nervous. Being in trouble with the law, I moved quite frequently. In my last position, got nowhere as part of a 60-person herd. I did not give the company my full effort and received no chance of advancement in return. Please don't misconstrue my 14 jobs as job-hopping. I never quit a job. My last employer insisted that all employees get to work by 8:45 every morning. I couldn't work under those conditions. Was met with a string of broken promises and lies, as well as cockroaches. I was working for my mom until she decided to move. The company made me a scapegoat, just like my three previous employers. Maturity leave.

1/resume design good designs

Clean, organized, simple, brief.


A little unimaginative, but gets it done. No one will hate it.


Nice use of color, a little more creative but not over the top. Gets your attention.

1/resume design customization

Employer expectations

• How many years of experience do you have?

• What level are you applying for?

• What kind of job are you applying for?

1/resume design padding

1/resume design keywords

1/resume design gaps in employment

To cover letter, or not to cover letter?

Discussion and review of great – and not so great – cover letters. Learn what works and what doesn’t.

1/cover letters

1/cover letters

• What they aren’t

• Make it work for you

• What’s the point?

• Set yourself apart

1/cover letters uses and key components

“Cover letters have been replaced by email messages that must convey in two to three sentences the reason for your inquiry, your specific desired position within my firm, a phrase about your experience level, a link to your work samples and a sense of your personality.

— Heather Olson, Larsen

http://www.larsen.com/

1/cover letters all about cover letters

The Old Way

Copy, paste. Personality free!

The New Way

No Sirs or Madams

Make it personal

NO BCC’s

Be Real

20 Second Rule

Give Your Best Examples

Follow Instructions

Contact Info faux pas! Avoid: [email protected].



Words Score You Points Spelling and Grammar Mistakes will Bury You


Know the Company

Be Professional

Use Humor Carefully

Generic form letters are depressing to get and depressing to throw away. Yet amazingly, so many job seekers just blindly fire them off.”

— Rob Robinson, Mess Marketing

http://www.messmarketing.net/


• No Perq Questions…Yet

• Be Relevant

• Context!

• Are you Qualified?


Be Creative – if appropriate Be Famous!

Get a Foot in the Door Track Interactions

Be Patient

1/application processes


What should you put on an application? What can employer ask, and not ask? Should you type or handwrite? How to handle application ‘problems’ (e.g. being fired, convictions, etc.)

This section offers some practical guidance on this age-old employment requirement.


General Tips:

• Complete all requested information

• Write clearly and neatly

• Check for spelling and grammatical errors

• List your most recent job first

• List your most recent education first

• References don't have to be professional contacts

• Don't forget to sign your application

1/application processes how far back?

• 10-Year Standard

• Don’t come across as too old!

• Don’t come across as too young!

1/application processes the slanted resume

Think about what jobs to put on the resume and and how to present them

1/application processes the slanted resume

Should I Lie?

1/elevator pitch

1/elevator pitch

Make it all about you! Can you state, in 90 seconds, what is important to know about you?

Can you do it without using ‘um’, ‘ah’, ‘like’, ‘ya know’.? Everyone one needs to finesse their elevator pitch.

Examples and in class exercise to follow

1/elevator pitch bad elevator pitch

Bad elevator pitch http://www.youtube.com/watch?v=NEkJ3DS3HFw All three in one:

http://www.youtube.com/watch?v=7CkzKMdEeQ4 Lily bad: http://www.youtube.com/watch?v=sfCVQEVahhA Lily good: http://www.youtube.com/watch?v=8FPvAET2tc8

http://www.youtube.com/watch?v=NEkJ3DS3HFw

http://www.youtube.com/watch?v=7CkzKMdEeQ4

http://www.youtube.com/watch?v=sfCVQEVahhA

http://www.youtube.com/watch?v=8FPvAET2tc8

Exercise! It’s your turn…

1/elevator pitch exercise

1/core competencies

How well do you know yourself? Learn your own strengths and challenges so you can address them effectively in your search and in interviews.

1/core competencies

Competencies are: – the knowledge, skills and attributes you can

develop in every aspect of your life.

As more supervisors focus on competencies in hiring, successful candidates will be those who communicate their competencies in résumés and at interviews.

• Functional/Technical

• Core Non Technical

• Leadership

1/core competencies

1/core competencies

1/core competencies

Exercise! What are your core competencies?

Why are they relevant?

2/finding the Job

Block 2 • High Impact References • The Power of Networking • Informational Interviews • Company Research • Sources of Jobs • Behavior Based Interviews and Testing • Candidate Protocol • Social Media – 45 min

2/high impact references

References

• Who should you use for a reference?

• How should you leverage them?

• How should you prep your references?

This section includes advice, discussion, and exercises on leveraging references to help students get the perfect job.


• How to ask for a reference

• Who to ask for a reference

• Company reference policies

• Make a reference list

• Written versus verbal versus social


Exercise! Select your references

Prepare your references

Define key points

2/networking

2/networking

Networking

• Don’t be shy!

• It’s who you know that gets you a job.

• Now let’s discover practical solutions to building your arsenal of “who’s” to help your job search.

2/networking

Why is networking important?

Practice!

Look at us! We’re networking!

2/networking

Some Rules

1. Be Visible

2. Build Solid Relationships

3. Diversify

4. Maintain

5. Give back

Actually, you can network in a way that’s not cheesy. But no one ever taught this guy.

2/informational interviews


Informational Interviews

• Related to networking, this is a great way to meet people and get your foot in the door.

• You get advice and instruction on how to get people to talk to you, what to ask, and how to prepare.



• Requesting the interview

• By phone

• By letter



• Before , during and after the interview

• Career field questions

• Organizational questions

Ok not exactly a job interview but it was still an interview!

3/informational interviewing

The Neglected Job Search Tool • Identify the Information You Want • Make a List of People You Know • Make the Appointment • Plan an Agenda for the Session • Conduct Yourself as a Professional • Show Interest • Be Prepared • Get Names • Send Thank-You and Follow-Up Letters • Take Advantage of Any Referrals You Receive

2/company research

Company Research

• Informational doesn’t mean informal!

• Do your homework!

• Basic guidelines on the who/what/where/ when/how/why of researching target companies.

2/company research

Company Research

• Start with the website!!

• Check out other sites; message boards

• Competitor websites

• Industry sites

2/company research

• America ’s Largest Private Companies • BizStats.com • Bloomberg BusinessWeek • CNBC Company Search • Cogmap • Company Insight Center - BusinessWeek • Company Profiles Search • Corporations Canada • Doing Company Research • Edgar Online • Forbes Lists • Fortune 500 • Free UK Company Information • FT.com: Markets Data • FT.com: Markets Data • Glassdoor • Google Finance • Gotta Mentor • Hoover's

• Industry Peer Group and Business Valuation Analytics

• Industry Week 1000 • Kellysearch • Manta • Mediaowners.com • Muckety: Interactive Map • The Official Board • Ranking of family business • Research RoundUp • ReutersSCImago Journal & Country

Rank • Small Business Administration • Smith Barney • Vault • Wall Street Executive Library • Wellspring of Innovation • WetFeet • Whisper Number - • Yahoo! Finance

2/company research

What to do with all of that research?

2/sources of jobs

Common Lead Sources • Hiring company websites

• Job Search Engines

• Staffing firms and Placement companies

• Networking

• On-line Social Networking

• Classified ads (both on-line and offline)

• Career Fairs or Job Fairs

• Local unemployment offices

2/sources of jobs

Engines –

Pros and Cons

2/sources of jobs

•4Jobs.com •AmericasJobSource.com •Beyond.com •Career Exposure •CareerBuilder •CareerMarketplace •ChiliJobs.com •DealSplitStaffing.com •EmployerIndex.com •FillThatJob •HireAbility.com •HireBreed •HireNet

•HotResumes.com Job Bank USA •Job.com •JobAnimal.com •JobCentral.com •JobClub •Jobing •JobNugget.com •JobsExcite •Jobvertise •JobWarehouse •Kakoon.com

•Monster

•NationalJobBank

•Net-Temps

•Prohire.com

•Resumes2Work

•SearchEase.com

•SmartHunt

•Smuz

•The Ladders

•TopUSAJobs.com

Engines – General:

2/sources of jobs

• AccountingAdvertising,

• Sales and Marketing

• Diversity

• Entry Level

• Executive and Management Level

• Manufacturing and Distribution

• Retail

• Technology

Engines – Niche:

2/behavior based interviews

Behavior Based Interviews and Testing • Behavioral based interviews and prescreening

questions and assessments are on the rise.

• Learn to successfully face those inevitable tough

questions!


Behavior Based Interviews

• Philosophy

• Open Ended Questions

• Traditional Interviews vs. Behavioral


Behavior Based Interviews Preparation:

– Prepare for traditional questions

– Prepare stories

– Read the job description

During the interview, include: – A specific situation

– The tasks that needed to be done

– The action you took

– The results

2/behavior based interviews*

Exercise! In groups of 3, prepare 6 questions

Ask each person to respond

Evaluate answers

2/candidate protocol

How to Act How to Shine How to Dress How to Follow Up


How to Act – The Interview • Arrive early • Dress professionally • Bring extra copies of your resume • Bring show and tell • Don’t smoke, chew gum or eat • Don’t interrupt • Talk positively • Body language is important. • Be enthusiastic • Don’t be smelly • Say thank you! •


Shine! • Be likable.

• Never start the interview by saying you want the job.

• Ask questions about what really matters to you.

• Set a hook.

• Know what you can offer immediately.

• Don't create negative sound bites.

• Ask for the job based on facts.

• Reinforce a connection with your follow-up.


How to Dress

• Where are you interviewing?

• Accessories

• Hose?

• What not to wear!

2/candidate protocol*

Exercise! In small groups, make a list of what’s appropriate attire,

and what would be considered unacceptable.

2/candidate protocol Don’t Act Old 1. Don’t play the wisdom card

2. Drop the corporate formality

3. Stay away

from the slang

4. Don’t be an ageist

5. Drop the name-dropping

6. Stifle the unsolicited advice

7. Don’t get too personal

8. Nix the negativity

9. Delete the jokes about how flummoxed you are by technology

10. Don’t smirk at the vision thing

11. Don’t fear the niceties


What if you’re really young, or look young?


Follow up!

2/social media

Social Media

• Social media is more than networking. Advice on cleaning up your social media closet as well as leveraging key sites for finding jobs and communicating with potential employers.

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=ptr_4bLsWeOzNM&tbnid=KQNrHLnCIi7Y8M:&ved=0CAUQjRw&url=http://about.pinterest.com/press/&ei=wzIBUsqqB4ub0AWZuoGABg&bvm=bv.50310824,d.ZGU&psig=AFQjCNF8F-yqHClyw4T4dfk7s5AOP4O4hA&ust=1375896636070569

2/social media

Clean up your Social Media closet!

http://thecrow.typepad.com/.a/6a0115714a8e87970c0115715fbdf2970c-pi

2/social media

Exercise! List all Social Media sites you are on.

What would an employer see? What should they see?

1&2/homework

1&2/homework

• Bring resume and a cover letter to next class for a peer review exercise.

• Complete and bring your MBTI

http://www.personalitypathways.com/type_inventory.html

• Research a target company

• Dress for an interview

3/all about you

• Critique Your Resume and Cover Letters*

• What Not to Wear*

• Review Company Research*

• Phone Screens*

• Informational Interview

• Testing

3/all about you

Exercise!

Critique your resumes and cover letters in groups of 3

3/all about you

Exercise!

Practice answering behavioral questions in groups of 3 using questions provided (next slide)

1 asks, 1 answers, 1 observes

3/all about you

Behavioral - Each person gets 2 1. Give an example of a goal you reached and tell me

how you achieved it. 2. Describe a stressful situation at work and how you

handled it. 3. Have you ever made a mistake? How did you

handle it? 4. Describe a decision you made that was unpopular

and how you handled implementing it. 5. Give an example of how you worked on team. 6. Tell me about a time when you handled a difficult

situation with a supervisor? How?

3/all about you

Exercise!

Review company research in class discussion

3/what not to wear

What Not to Wear

• Even executives make mistakes in this area; this section continues the do’s and don’ts of interview wear, also covering general presentation skills, body language, makeup and hair.

3/what not to wear

Body Language

3/what not to wear

Exercise!

Critique your interview attire in groups of 3

3/phone screen

• Be Yourself

• Keep Resume Handy

• Have Stories Ready

• Check for Understanding

• Smile

• Prep for an Interview

• Follow up

3/phone screen

Exercise!

Come up with 3 solid stories you can weave into a variety of interview questions

3/testing

What if they test you?

Types of tests:

• Skills

• Aptitude

• Personality

• 360

Classic Rorschach Test

3/testing

Some of the more widely used tests include: • California Psychological Inventory • Keirsey Temperament Sorter • Minnesota Multiphasic Personality Inventory (MMPI) • Myers-Briggs Type Indicator (MBTI) • Revised NEO Personality Inventory • Sixteen Personality Factor Questionnaire or 16PF

Questionnaire (16PF) • Taylor-Johnson Temperament Analysis

3/testing

Review of the MBTI

4/closing the deal

• Following Up*

• Negotiation*

• Review

• Mock Interviewing*

4/following up

Best Practices

Email? Card? Call? Flowers? Kiss-o-Gram?

4/following up

Exercise!

Individually, write a concise follow up note. Share with your group.

4/negotiation

Negotiation

• Be careful what you ask for, you might get it! Negotiate like a pro.

4/negotiation

1. Understand Benchmarking

2. Wait for It…

3. Negotiate Performance Pay

4. Don’t Just Talk Cash

5. Walk through It in Training

4/negotiation

Ten Commandments

…Of Salary Negotiation

1. Thou Shalt Not Speak Too Soon

2. Thou Shalt Not Regret Salary Disclosure

3. Let the Employer Make the First Salary Offer

4. Thou Shalt Not Agree

5. Know How Much Money You’re Worth

4/negotiation

Ten Commandments

…Of Salary Negotiation

6. Thou Shalt Covet Thine Own Benefits and Perks

7. This Is the Job Thou Coveteth

8. Thou Shalt Not Worry about Earthly Economy

9. Thou Shalt Not Take the Name of Thy Salary in Vain

10. Honor Thy Wealth and Prosperity

4/review

1: resume cover letters applications elevator pitch competencies 2: references networking informational interviews company research sources of jobs behavioral interviews candidate protocol social media

3: how to act what to wear tests practice 4: following up phone screen testing negotiating

4/mock interviews

Exercise!

In groups of 3, perform a complete mock interview from phone screen to interview to follow up using

format provided in handouts

appendix

Agenda with estimated timeframes Block 1 (3.5 hours):

Resume Design– 1 hour

Use and Key Components of Cover Letters – 30 min

Application Processes – 15 min

Refining Your Elevator Pitch* - 45 min

Core Competencies* - 1 hour

Block 2 (3.75 hours)

Impactful References* - 30 min

Networking – 30 min

Informational Interviews – 15 min

Company Research – 15 min

Sources of Jobs – 30 min

Behavior Based Interviews * - 45 min

Candidate Protocol – 15 min

Social Media – 45 min

Block 3 (3.5 hours) Critique Your Resume and Cover

Letters* - 1.5 hours Mock Phone Screens* - 45 min Review Company Research* - 30 min Testing What Not to Wear* - 45 min

Block 4 (3.75 hours) Mock Interviewing* - 2 hours Following Up* - 45 min Negotiation* - 1 hour

2/sources of jobs

Accounting

• Accounting.com

• AccountingClassifieds

• Bankingboard.com

• Bankjobs.com

• CareerBank.com

• FinancialPositions

• JobsInTheMoney

• FinancialJobNetwork

• American Association of Finance and Accounting

• AccJobs

• AwesomeAccountants

• BookkeeperJobs

• Accountemps

Engines – Niche: Advertising, Sales and Marketing

• ACareerInSales.com

• Marketing Jobs

• MarketingHire

• MarketingPower.com

• MediaJobMarket

• SalesClassifieds

• SalesHeads

• SalesJobs.com

• TopSalesPositions

2/sources of jobs

Diversity

• Diversity.com

• DiversityClassifieds

• DiversityInc

• DiversityJobSource.com

• DiversityJobs.com

• DiversitySearch.com

• DiversityWorking.com

• EmployDiversity

• EmployDiversity

• MulticulturalAdvantage

• WorkplaceDiversity

Engines – Niche: Entry Level

• CollegeGrad.com

• CollegeJobBoard

• CollegeRecruiter.com

• TeenJobScene.com

Executive and Management Level

• 6-Figure Resume

• 6FigureJobs

2/sources of jobs

Manufacturing and Distribution

• JobsInManufacturing.com

• JobsInTrucks.com

• JobInLogistics.com

Retail

• AllRetailJobs

• OnlineRetailJobs.com

Engines – Niche: Technology

• AgaveBlue

• devBISTRO

• Dice

• ITworld.com

• JavaJobs

• LookTech.com

• TechCareers.com

• TechEmployment

• WirelessJobs.com

get a job!

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