get clients now! preview
DESCRIPTION
Take a peek into the Get Clients NOW! Coaching program. Learn: --What really works to market a service business, and what doesn't --Over 100 different tools & tactics for marketing your business --Discover the missing ingredients that have prevented your marketing from being successful -- Break out of "analysis paralysis" and make the right choices about spending time & money on marketing --How doing ten simple things per day can bring you all the clients you'll ever needTRANSCRIPT
Copyright © 2013 Wings for Business LLC
A 28-Day Marketing Program for
Professionals,Consultants & Coaches
GET CLIENTS NOW!™
withDonna Payne
Get Clients Now!™ is a trademark of Wings for Business LLC, and is used under license.
Copyright © 2013 Wings for Business LLC
What Works?
• What really works to market your professional services?
• And what doesn’t work so well?
Referrals… networking… making contacts and following up… word of mouth
Buying ads… generic letters and emails to strangers… spending $$$ on promotion… waiting for the phone to ring
Copyright © 2013 Wings for Business LLC
Effective Marketing Strategies
LEAST EFFECTIVEMOST EFFECTIVE
Outreach
1. DIRECT CONTACT AND FOLLOW-UP
OutreachCredibility
VisibilityCredibility
VisibilityCredibility
2. NETWORKING AND REFERRAL BUILDING
4. WRITING AND PUBLICITY
3. PUBLIC SPEAKING
Visibility
Visibility
6. ADVERTISING
5. PROMOTIONAL EVENTS
Copyright © 2013 Wings for Business LLC
What Will Work for You?
• Which 2-4 strategies will you use
this month?
2. Networking and Referral Building
6. Advertising 5. Promotional Events
1. Direct Contact and Follow up
4. Writing and Publicity
3. Public Speaking
Copyright © 2013 Wings for Business LLC
Where are you stuck?
The Universal Marketing
Cycle
Filling the Pipeline
Following Up
Having Sales Conversations
Closing the Sale
Copyright © 2013 Wings for Business LLC
Where are You Stuck (cont.)
• Filling the Pipeline – knowing enough people to contact
• Following Up – contacting the people you already know, or know about
• Having Sales Conversations – getting from follow-up to conversation
• Closing Sales – getting from conversation to sale
Copyright © 2013 Wings for Business LLC
What’s Missing?
• What are the missing ingredients? Why can’t you ___________________ ? Why aren’t you ___________________ ?
• Why can’t you fill the pipeline? “I’m not sure which clients to
approach”
• Why aren’t you filling the pipeline? “I don’t know where to network”
Copyright © 2013 Wings for Business LLC
Marketing Action Plan: Part 1
Success Ingredients1. ______________________________
2. ______________________________
3. ______________________________
By when: __________
By when: __________
By when: __________
Copyright © 2013 Wings for Business LLC
Marketing Action Plan: Part 1
Success Ingredients1. Market niche definition
2. Networking venues
3. 10-second introduction
By when: 1/26/14
By when: 2/2/14
By when: 2/9/14
Copyright © 2013 Wings for Business LLC
What Will You Do?
• Remember the strategies you chose…
…and where you said you were stuck• How can you __________________
using ________________________ ?
• How can you fill the pipeline using networking and referral building?
Copyright © 2013 Wings for Business LLC
What Will You Do?
• How can you follow up using direct contact and follow-up?
• How can you get more presentations using public speaking?
• How can you close more sales using writing and publicity?
Copyright © 2013 Wings for Business LLC
Marketing Action Plan: Part 2
Action Steps1. ______________________________
2. ______________________________
3. ______________________________
How many/how often: __________
How many/how often: __________
How many/how often: __________
Copyright © 2013 Wings for Business LLC
Marketing Action Plan: Part 2
Action Steps1. Attend networking events
2. Place warm calls to prospects
3. Meet with referral partners
How many/how often: 1 per week
How many/how often: 2 per day
How many/how often: 2 per week
Copyright © 2013 Wings for Business LLC
Putting It All Together
• It doesn’t matter so much what you choose as it does that you choose
• Consistency and persistence will pay off better than occasional brilliance
• The best way to stick to a plan is to share it with someone
Copyright © 2013 Wings for Business LLC
Additional Resources• Take the Get Clients Now! program
with Donna Payne. Visit TheWebCoach.Net
• Subscribe to the free Get Clients Now! e-letter, or buy the Get Clients Now! book at www.getclientsnow.com