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Copyright © 2013 Wings for Business LLC A 28-Day Marketing Program for Professionals,Consul tants & Coaches GET CLIENTS NOW! with Donna Payne Get Clients Now!™ is a trademark of Wings for Business LLC, and is used under license.

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Take a peek into the Get Clients NOW! Coaching program. Learn: --What really works to market a service business, and what doesn't --Over 100 different tools & tactics for marketing your business --Discover the missing ingredients that have prevented your marketing from being successful -- Break out of "analysis paralysis" and make the right choices about spending time & money on marketing --How doing ten simple things per day can bring you all the clients you'll ever need

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Page 1: Get Clients NOW! Preview

Copyright © 2013 Wings for Business LLC

A 28-Day Marketing Program for

Professionals,Consultants & Coaches

GET CLIENTS NOW!™

withDonna Payne

Get Clients Now!™ is a trademark of Wings for Business LLC, and is used under license.

Page 2: Get Clients NOW! Preview

Copyright © 2013 Wings for Business LLC

What Works?

• What really works to market your professional services?

• And what doesn’t work so well?

Referrals… networking… making contacts and following up… word of mouth

Buying ads… generic letters and emails to strangers… spending $$$ on promotion… waiting for the phone to ring

Page 3: Get Clients NOW! Preview

Copyright © 2013 Wings for Business LLC

Effective Marketing Strategies

LEAST EFFECTIVEMOST EFFECTIVE

Outreach

1. DIRECT CONTACT AND FOLLOW-UP

OutreachCredibility

VisibilityCredibility

VisibilityCredibility

2. NETWORKING AND REFERRAL BUILDING

4. WRITING AND PUBLICITY

3. PUBLIC SPEAKING

Visibility

Visibility

6. ADVERTISING

5. PROMOTIONAL EVENTS

Page 4: Get Clients NOW! Preview

Copyright © 2013 Wings for Business LLC

What Will Work for You?

• Which 2-4 strategies will you use

this month?

2. Networking and Referral Building

6. Advertising 5. Promotional Events

1. Direct Contact and Follow up

4. Writing and Publicity

3. Public Speaking

Page 5: Get Clients NOW! Preview

Copyright © 2013 Wings for Business LLC

Where are you stuck?

The Universal Marketing

Cycle

Filling the Pipeline

Following Up

Having Sales Conversations

Closing the Sale

Page 6: Get Clients NOW! Preview

Copyright © 2013 Wings for Business LLC

Where are You Stuck (cont.)

• Filling the Pipeline – knowing enough people to contact

• Following Up – contacting the people you already know, or know about

• Having Sales Conversations – getting from follow-up to conversation

• Closing Sales – getting from conversation to sale

Page 7: Get Clients NOW! Preview

Copyright © 2013 Wings for Business LLC

What’s Missing?

• What are the missing ingredients? Why can’t you ___________________ ? Why aren’t you ___________________ ?

• Why can’t you fill the pipeline? “I’m not sure which clients to

approach”

• Why aren’t you filling the pipeline? “I don’t know where to network”

Page 8: Get Clients NOW! Preview

Copyright © 2013 Wings for Business LLC

Marketing Action Plan: Part 1

Success Ingredients1. ______________________________

2. ______________________________

3. ______________________________

By when: __________

By when: __________

By when: __________

Page 9: Get Clients NOW! Preview

Copyright © 2013 Wings for Business LLC

Marketing Action Plan: Part 1

Success Ingredients1. Market niche definition

2. Networking venues

3. 10-second introduction

By when: 1/26/14

By when: 2/2/14

By when: 2/9/14

Page 10: Get Clients NOW! Preview

Copyright © 2013 Wings for Business LLC

What Will You Do?

• Remember the strategies you chose…

…and where you said you were stuck• How can you __________________

using ________________________ ?

• How can you fill the pipeline using networking and referral building?

Page 11: Get Clients NOW! Preview

Copyright © 2013 Wings for Business LLC

What Will You Do?

• How can you follow up using direct contact and follow-up?

• How can you get more presentations using public speaking?

• How can you close more sales using writing and publicity?

Page 12: Get Clients NOW! Preview

Copyright © 2013 Wings for Business LLC

Marketing Action Plan: Part 2

Action Steps1. ______________________________

2. ______________________________

3. ______________________________

How many/how often: __________

How many/how often: __________

How many/how often: __________

Page 13: Get Clients NOW! Preview

Copyright © 2013 Wings for Business LLC

Marketing Action Plan: Part 2

Action Steps1. Attend networking events

2. Place warm calls to prospects

3. Meet with referral partners

How many/how often: 1 per week

How many/how often: 2 per day

How many/how often: 2 per week

Page 14: Get Clients NOW! Preview

Copyright © 2013 Wings for Business LLC

Putting It All Together

• It doesn’t matter so much what you choose as it does that you choose

• Consistency and persistence will pay off better than occasional brilliance

• The best way to stick to a plan is to share it with someone

Page 15: Get Clients NOW! Preview

Copyright © 2013 Wings for Business LLC

Additional Resources• Take the Get Clients Now! program

with Donna Payne. Visit TheWebCoach.Net

• Subscribe to the free Get Clients Now! e-letter, or buy the Get Clients Now! book at www.getclientsnow.com