get facebook for your business
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Get FacebookFor Your Business
By Martyn HodgsonGet Facebook
Tuning In To Social MediaYour Personal ProfileFacebook GroupsCreating a Business PageDeveloping a Business PageMonitoring ResultsApplying Facebook to Your Business
Today's Workshop
Tuning In To Social Media
Your BusinessWhat Products / Services Do You Provide?How Do You Promote Your Business?
Who Are Your Target Clients?Where Do They “Hang Out”?
Mixing business and social
The view of a 19 year old making his first steps in business: “I thought being a business was about being social with people so you can get across your products and services to them”
He and many others are the business owners of tomorrow. Times have changed.
Reasons for using FacebookBuilding more followersGet found by people seeking your servicesBuild a community round you / your brand
Direct salesConnect with new customersOffers and discounts
Customer serviceProvide extra value to existing customersEnable Reviews
Profiles, Pages and Groups
Profile – for YOUCornerstone of Facebook. You must have one.People like people through profiles
Page – for a BUSINESSSee it as a second websiteYour business brand or you as a public figure
Group – for a GROUP or ASSOCIATIONWhere a collection of like-minded people meetTap into strong collective passion
Profiles, Pages and Groups
Page Profile Group
Your Business
ABC Ltd
James= Admin
Fans
You
James
Add friends
Friends
Club / Group
Tennis Club
James= Admin
Members
JoinLike
Suggest to friends
Suggest to friends
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43
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Facebook TerminologyFriend – someone who has agreed to your request or requested to connect to your profile.Like a Facebook page – you becoming a fanLike a comment – giving it your “vote”
Share a posting – telling your friends about it
Wall – where all your postings and your friends’ postings go. Every profile, page and group has one.
Gaining Social Media Influence
1. Reciprocation – give and give2. Social proof - peer actions3. Liking builds passion4. Authority – perceived as expert
Rules of Compelling Content
1. Created for a purpose2. Meets the needs of its audience3. Trustworthy4. Engaging5. Allows for interaction6. Speaks the language of your customers7. Finds where your target audience is8. Experiments a little9. Creates “hot triggers”10.Search optimised
Response Levels
Assume 1% comment, 9% like and 90% take no action. Furthermore only 12-20% of your fans will see your status update in their live feed.For every 100 friends:11-18 will read, 1-2 will like & 0.1–0.2 will comment
90:9:1 Social Behaviours Rule
Your Social Media PersonaAdd content in a way that fits your personality.
Sociable and chattyRegular short conversations. Too intense for many. Strong Twitter user. ResearcherSharing good content. Always relevant & of quality. Multiple networks. Thought leaderInnovative ideas. Many others feed off it. Blogs.
5 Mistakes to Avoid
1. Lack of focus, clarity & direction
2. Time Sink
3. Growing too fast
4. Getting bogged down
5. Spam-like activity
Integrate with other media
Add link to your email signature Add Facebook badge to blog Add “Like” button to web pages Import blog feed into Facebook Broadcast to Twitter Connect to your slideshows – Slideshare Connect to your videos – YouTube Add your photos and tag friends
5 Items of Content to Create
Putting aside the technical issues of how to do it,
Decide on the 5 items of content your target audience would like and comment on
Consider the message Chose the channel – text / photo / video / event
Your Personal Profile
Your Homepage
Advert
Newfriends
Events
Filters
Create Your Profile
Quality photo
Your details and photos are very visible
Import contacts
Upload contacts file
Using Facebook Search
Search:Uppermill
Filters
Adding Friends
Existing friends - Import from address bookNew friends - Search by location, name, interest.Employees & former work colleaguesPeers, colleagues & professionalsCustomers – they'll really Like youPotential customers & prospects
Your bookshelf - Invite those you admire.Join groups & Like pages then “friend” the members
How my profile looks to a friend
Encourage Visitors to Friend You
Likes & Interests
Who is in your address book?
Talk to each group differently
Family Work
EducationSocial
Creating Lists
My Lists.All friends are added to a List.All updates are sent to a List
Custom privacy settings
Privacy settings: Things I share
Privacy settings: Things others share
Facebook Groups
Facebook Page vs GroupFeature Page GroupOverview Brand, company or public
figureCommunity with a shared interest
Joining Like & become a Fan Join & become a Member
Contacting fan / member Update to fan's Facebook inbox. Can filter by location & language
Message to all member's Facebook inboxes. No filter
Indexed by Google All page tabs “Info” page onlyAdd-on applications Almost all Basic ones onlyAutofeed updates to Twitter Yes NoPersonalise the address 25+ fans No
Value of a Facebook Group
Tap into the passion of a community with a strong shared interest.
The shared passion translates into trust in other areas – your business.
A valuable tool for the group is creating an event.
Groups can be for social or local interests, alumni or old company colleagues, non-profit or charitable and for networking groups.
Create a Group
Creating an Event
Create the event in the Group (or Page) and it shows on the members profile as a reminder.
Then promote it to your own friends and invite them to join
Groups to Create
Are there any Groups (or pages) you could create and manage in Facebook?They act as a portal to gather new fans for your own business
-Tribes e.g. 4Networking group / page-Social Good e.g. your charity group / page-Local – discussion group for local town
Creating a Business Page
Create a Personal Brand
Engaging photo
Welcome
“Like” button on website
Feed to Twitter
Create a Company Page
Clear logo
Who we are
Contact
Blog feed
Build following from friendsSuggest page to your friends
Favourite pages
Build alliances with other business pages
Promote content
1. Write Blog2. Twitterfeed sends to Facebook page & Twitter3. Facebook Page fans receive it
4. “Share this” with my friends. 5. My friends receive it.
Edit Page
Create an alias
After 25 fans, personalise the address of your Facebook page – good in Google
Upload contacts
Manage admins
Add Applications
Developing a Business Page
10% off – call to action
Welcome page
Sign-up to e-mail
Promotional photo
ExtendedProfile200 x 600
Contests
Shop Tab
Slideshare
Free application
Publish and share photos
Free application
People love Videos
Free application
Blog Feed in
Free application
Facebook Advertising
Filter audience by:Country, cityAge categoryGenderLikes, InterestsPage or Group ConnectionsEducationWorkplaces
Charged on pay per click
Monitoring Results
Facebook AnalyticsAge GroupMale / Female
Country / City
Page Views
Media consumption
Applying Facebook to Your Business
Your Plan to Follow on Facebook
Who Are Your Target Audience?Are They In Facebook And How Will You Make Contact?What Activity To Attract Them?When Will You Do The Activity?
Martyn HodgsonSocial Media Trainer 07971 611420
Be my Facebook friend: MartynJHodgsonLike my Facebook page: MartynHodgson.UK
Recommend me on LinkedIn: MartynHodgson
Thank you