get found: seo considerations for your content strategy

20
Get Found UILDING A NEW CONTENT STRATEGY SEO CONSIDERATIONS FOR YOUR

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Page 1: Get Found: SEO Considerations for your Content Strategy

Get Found

BUILDING A NEW

CONTENT STRATEGYSEO CONSIDERATIONS FOR YOUR

Page 2: Get Found: SEO Considerations for your Content Strategy

HelloJoshua Dodson Director of Research &Integrated Marketing

@JoshuaDDodson

Page 3: Get Found: SEO Considerations for your Content Strategy

SEO stands for “search engine optimization.” It is the process of getting

traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines

-Search Engine Land

Page 4: Get Found: SEO Considerations for your Content Strategy

1DO THE RESEARCH Keyword Research Provides Insight Into What People Are Thinking

Page 5: Get Found: SEO Considerations for your Content Strategy

Answer audience questions

Page 6: Get Found: SEO Considerations for your Content Strategy

Answer Audience QuestionsGoogle Keyword PlannerUbersuggest

Page 7: Get Found: SEO Considerations for your Content Strategy

Degree in ________Why get a

Page 8: Get Found: SEO Considerations for your Content Strategy

Degree in ________ at [My University]

Why get a

Page 9: Get Found: SEO Considerations for your Content Strategy

PRO TIP: LEARN TO SPEAK THEIR LANGUAGE

Page 10: Get Found: SEO Considerations for your Content Strategy

2GOOGLE LIKES SYNONYMS Use Variation in Your Copy

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PRO TIP: DON’T REPEAT THE SAME KEYWORD 15 TIMES

Page 14: Get Found: SEO Considerations for your Content Strategy

3LONG-FORM HELPS YOU RANK Show Your Authority on the Topic

Page 15: Get Found: SEO Considerations for your Content Strategy

Average Content Length of Top 10 Results

Page 16: Get Found: SEO Considerations for your Content Strategy

Non-branded online program page search performance (BrightEdge Data Cube Score)

Change

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Non-branded online program page search performance (BrightEdge Data Cube Score)

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Lift67%

[Causal]

Page 19: Get Found: SEO Considerations for your Content Strategy

PRO TIP: USE LONG-FORM AND SHORT-FORM CONTENT

Page 20: Get Found: SEO Considerations for your Content Strategy

Thank you!Josh Dodson

@joshuaddodson