get inspired: smarter facebook content
DESCRIPTION
Not sure what to post on Facebook? Avoid "peak and valley" social media with inspiration from these four brands.TRANSCRIPT
• Maximize the peaks • Minimize the valleys • Goal: Sustained engagement
major event ad blitz
Smarter content planning can minimize the “valley”
Peak & Valley Social Media
Homage (fb.com/homage)
Works because: • Timely • Strong visual • Offer driven • Call-to-action
Homage
Works because: • Relatable • Timely • Consistent brand • Strong visuals
The Honest Company (fb.com/TheHonestCompany)
Works because: • Timely • Strong visuals • Call-to-action
The Honest Company
Works because: • Engaging • Visual • “Smile-worthy” • Sharable
Mayo Clinic (fb.com/mayoclinic)
Works because: • Timely • Strong visuals • Link to details
Birchbox Man (fb.com/BirchboxMan)
Works because: • Page sharing • Page tagging • Trackable URLs • Good images
Jeni’s Splendid Ice Creams (fb.com/JenisIceCreams)
Works because: • Behind the scenes • Strong images • Trackable URLs
Disrupt the status quo. Build awareness.
Acquire customers. Excel in the social world.
Increase sales. Innovate best practices.
Heather Whaling • @prTini [email protected]
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