get into the wellness game – a new wellness offering to ... filewellness 101 – costs follow...

Get Into The Wellness Game – A Get Into The Wellness Game – A New Wellness Offering to Help Meet Your Clients’ Needs

Get Into The Wellness Game – A New Wellness Offering to Help Meet Your Clients’ Needs

PRESENTER(s):

Jennifer Becker, Principal Wellness Company

Wellness 101 – Costs Follow Risks

While there are many reasons why employer costs have risen rapidly over recent years,

researchers agree: poor health caused by unhealthy behaviors is the largest controllable

factor. Costs follow risks!

2011 NFP SCHOOL OF EXCELLENCEINTERNAL USE ONLY. Not for public distribution.

Wellness 101 – Costs Follow Risks

• Costs follow risks

– Health care

– STD

– Workers compensation

– Productivity

Costs FollowRisks


– Productivity

• Status of health in the U.S.

Principal & NFP Wellness Solutions

Principal and NFP

Wellness Solutions

� Simple, effective, affordable

� Total population health


� Total population health

� Consistent participant experience

Year Round Wellness Program


� Comprehensive program design

� Wave approach

� Quarterly topics

� Wellness assessment

Wellness portal


� Wellness portal

� Wellness Coordinator Newsletter

� Online Resource Center

� Communication materials

� Reporting


Preventive Screenings

� Worksite

� At-home kits

Health Coaching

� One-on-one, customized plan


� Call-a-coach with unlimited inbound calls

Reporting

� Wellness Assessment results

� Participation

� Screening

� Coaching

Solutions to Fit All Needs

NFP-BrandedSMB Wellness Solution

Firm-BrandedWellness Solution

Employer Level Customized Wellness Solution

For Firms who want to provide a wellness solution for their

clients but don’t want to maintain their own wellness

portal

For Firms who want to provide a more customized wellness solution, including a Firm-

branded portal

For Employers who want a portal and program

customized just for their employees and family

members

• NFP Wellness Branded • Unique Domain Name • Employer Branded Portal


• NFP Wellness Branded Portal

• Turnkey small employer solution

• Activity Points Program –Standard for all clients

• Reporting – Executive summary included, other employer buy-up options

• Sales Support – Training and sales tool kit

• Unique Domain Name• Firm Wellness Portal• Branding• Firm’s content and links• Reporting – Firm level and

employer buy-up options• Sales Support – Training and

sales tool kit• Account Management – Firm

level

• Employer Branded Portal• Customized employer

solution• Activity Points Program –

Customized at employer level

• Reporting – Employer level with ad hoc buy-up options

• Account Management –Employer level

SMB Wellness Solutions

SMB Wellness Solutions

� The competition

� What’s available for SMB groups today?

� Investments required in product design and

technology


technology


� Transactional sale through order form

� Two versions

� NFP-branded

� Firm-branded

NFP Branded Solution

NFP-branded SMB Wellness Solution

� Year Round Wellness Program

� Wellness Portal

� Online Wellness Assessment

� Online Employer Resource Center


Online Employer Resource Center

� Wellness Handbook

� Call-a-Coach

� Executive Summary Report

� Option for ER: At-Home Preventive Screening Kits

� Option for ER: Participation Report

� Option for ER: Self-Care Books

Firm Branded Solution

Firm-branded SMB Wellness Solution

� Broker committed to wellness

� Broker branding and content

� Wholesale pricing


� Wholesale pricing

� Creates a revenue stream for broker

� Up front and ongoing investment

� Allows client to pay on PEPM basis

Employer Branded Solution

Employer Level Customized Solutions

� For “Large” employers

� Includes all core components of wellness solution

� Custom program and consultative approach to developing and


� Custom program and consultative approach to developing and

maintaining a successful wellness strategy for the client

� Dedicated Implementation Manager and ongoing account

management support

� Involve Principal Sales Representative

� Pricing is net; broker fees can be added

NFP vs. Firm Branded

NFP-branded SMB Wellness Solution

Firm-branded SMB Wellness Solution

Wellness Solution • Year Round Wellness Solution• Wellness Portal• Online Wellness Assessment• Online Employer Resource Center• Wellness Handbook

Included

Firm logo includedFirm content included


• Wellness Handbook

• Call-a-Coach Services Included Optional – Firm choice

• Executive Summary Report Included Optional – Firm and Employer choice

• At-Home Screening Kits Optional – Employer choice Opt ional – Firm and Employer choice

• Participant Report Optional – Employer choice Option al – Firm and Employer choice

• Service Features Account services Account Management at firm level

Broker Resource Center

Marketing Tools and Resources

� Product Overview and Talking Points

� Sales PowerPoint presentation

� Sales Brainshark presentation

� Product overview and order form


� Product overview and order form

� Additional tools for broker-branded opportunities

� Wellness specialists to help you

� (877) 265-2490

� [email protected]

Power Statements

� Complete year-round wellness solution

� Scalable product design – help meet the needs of any

size employer



� Simple, effective, affordable solutions for any size

What’s in it for You?

� New revenue stream

� Offer current clients a new solution


� Sales strategy to attract new business

� Simple sales process

� Low maintenance benefit

Next Steps

For More Information

(877) 265-2490

[email protected]

Identify yourself as an NFP firm.


Identify yourself as an NFP firm.

Ask about the wellness solution that meets your needs:

NFP-branded solution

Firm-branded solution

Large case customized solution

get into the wellness game – a new wellness offering to ... filewellness 101 – costs follow...

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