Real Living Seller’s GuideReal LivingSeller’s Guide

Real Living

Background • Real Living was formed in 2002 after the merger among several successful real estate

companies with more than 50 years experience in the industry. • Real Living was ranked 23rd in Entrepreneur magazine’s Top 50 Best New Franchises. • Our shared values of family, innovation and results continue our success and growth.

• In 2008, Real Living was named “The Most Promising New National Brand” by the Swanepoel TRENDS Report.

My Ethical Responsibilities as your Realtor® include...Loyalty, obedience, disclosure, confidentiality, reasonable skill and care, accountability.

Equal Opportunity• Equal Opportunity is “the law of the land,” and the right of every person in this

country.• Everyone benefits from an open housing market. Restrictions limit the pool of

potential buyers and hinders those who are hoping to sell. It’s Real Living’s privilege to provide the broadest market of potential buyers for your home.

Responsibility and Equal Opportunity

Affiliate Discount Program

• We’ve pooled the power of the Real Living Network to get great deals on the products and services you need! Everyone likes a deal – especially when it's truly something of value!

• Ask me about all the discounts available!

Real Teamwork For YouReal Living works to be your one-stop shop for all your real estate needs.Ask me about our affiliated services and how they can benefit you!

My Approach

Staging Services

BEFORE

AFTER

• According to a recent stagedhomes.com survey, 93% of professionally staged homes sell in less than 32 days while the average days on market was 160 days for homes that weren’t professionally staged.

• Real Living brings you discounted rates from top level staging services.

Buyers using the Internet as a key source of information now dramatically outnumber those who don’t use the Internet.

Role of the Internet in Real Estate

Source: NAR’s Profile of Home Buyers & Sellers, All Buyers

Role of the Internet in Real Estate

The Internet is now a top information source for finding a home.

360° Marketing Integration System

At Real Living we know that when we generate more exposure for your home it’s likely to sell faster!

Our 360° Marketing Integration System gives your home extensive advertising and enormous exposure!

Why would you ever list with anyone else?

Digital Marketing

Digital marketing consists of:– online marketing– search engine optimization (SEO)– permission-based e-mail marketing

At Real Living, we know buyers are online. Therefore, we capture and drive interested buyers to your home fast through extensive online advertising that no one else can offer!

RealLiving.com

The first and most important part of Real Living’s 360° Marketing Integration System is advertising your home on RealLiving.com.

Not only can I get your home on our Web site faster than anyone else, but I can also provide numerous enhancements!

RealLiving.com

• Each month Real Living Web sites attract nearly 1.15 million page views each month!

• Your home gets more exposure when it’s listed with Real Living!

RealLiving.com

Why are so many buyers coming to Real Living? It’s because of all the information we provide with your home!

Listing Enhancements

83%81%60%37%31%

PhotosDetailed property informationVirtual ToursNeighborhood and community informationReal estate agent contact

Real Living goes the extra mile to ensure your home has all the enhancements a potential buyer needs to make a quick and informed decision!– I can add up to 27 photos of your home– Property, schools and neighborhood info– Potential buyers can even request a showing

Photos Help Sell Listings1 photo = 70 days on market and only 91.2% of original listing price.20 photos = 32 days on market and 95% of original listing price.

Source: RISMedia April 2008

Photos + Property Information

Property URL’s

Real Living works hard to make marketing your listings easy!

If you list your home with me, your home will have its own URL address that will take the consumer directly to the property details page!

I can post a video virtual tour of your home on RealLiving.com.

With Real Living’s preferred vendors your home receives a powerful visual advantage over the competition!

Virtual Tours

Your home will be enhanced with Google mapping tools when it’s posted to RealLiving.com!

These maps allow potential buyers to:– Scroll– Zoom in and out– Pinpoint a specific address or

area – Filter property results

Google Mapping

My Web site is more than just a personal billboard. As your neighborhood expert, use my personal Web site as your one-stop resource for community information!

And..• Search my listings, my office listings or

all listings!• Information about my

qualifications

Personal Web Site

MyRealLiving2.0Real Living’s consumer portal, MyRealLiving, has more than 100,000 active users and receives 4,000 new users each month.

Consumers can sign up for a personal account on our home page – RealLiving.com.

MyRealLiving2.0

With a MyRealLiving account buyers can:

– save favorite listings– save home searches– receive personalized e-mail alerts

when properties match their criteria – your home could be a match!

– schedule open houses– share favorite listings with

friends!

MyRealLiving2.0: Buyer Use

As a seller working with me, you can also utilize a MyRealLiving account!

I’ll provide you 24/7 updates of how many online consumers viewed your home on RealLiving.com.

MyRealLiving 2.0: Seller Use

Online Inventory Marketing

What is Inventory Marketing?

When you work with me your home will not only be advertised on RealLiving.com, but also on the industry’s top search engine Web sites!

Search engine marketing spans the globe and provides your home unparalleled exposure!

Agents from some brokerages will tell you that newspaper listings are more effective than Web listings, but statistics show that when people are searching for a home, only 3% use print or newspaper ads as the first source of information about a home. List your home with me and see how our innovative online tools can provide maximum exposure for your home.

Sunday Papers vs. Web Listings

The Real Living Blog contains buying and selling advice, news, home maintenance tips and a wide-range of information consumers are looking for!

Potential buyers read our blog for information that will help them before, during and after the sale, and then view our listings on our Web sites!

Real Living Blog

www.JenniferMarksBlog.com

Real Living strategically places online banner ads on key Web sites to drive traffic to our Web sites and your home!

Simply click on our banner ad to be taken to RealLiving.com!Our Web banner ads can be found on:– Yahoo!RealEstate.com– Yahoo!Finance.com– HGTV.com– BizJournals.com– and many more!

Contextual Advertising

RealPING

Looking for immediate answers to your home-selling questions? Simply click my "Talk With Me Now" button located on my personal Web site, e-mail signature or listings. A screen will pop up, prompting you to enter your telephone number. Seconds later, your phone will ring -- an instant connection!

Once connected, I can remotely control your computer monitor and "push" content, such as Web pages or video home tours, to you as well as potential buyers.

Text Me Now

We now have even more ways to reach me – you can now click my “Text Me Now” button.

When the consumer clicks the button the screen to the right appears prompting you to enter your Name, Phone Number and a Message.

Click "Send Text" and I will be sent the text message.

The text comes from Text@RealLiving.com, and I now have that consumer's contact information to call or text them back! either call or text to that number in response.

Real Living sends more than two million e-cards and e-newsletters a year to clients, family and friends. The end result – more potential buyers finding out about your home!

E-mail Marketing

Wireless Mobile MarketingDid you know consumers looking to buy can instantly obtain property information via their mobile device?

It’s an emerging trend, but Real Living’s got you covered!

List with me and buyers can find information about your home over their mobile phone!

Emerging Marketing Trend

Traditional Marketing

What is Traditional Marketing?

The online marketing landscape has grown rapidly over the past few years, but Real Living values the importance of keeping a strong traditional marketing plan.

Real Living red stands out so our yard signs will get people to notice your house!

And my contact information will be on the yard sign so I can respond to interested buyers and schedule a showing!

Yard Signs

Open House Advertising

Why wait to have an open house?

We promote open houses on the home page of our Web site – with photos, features, mapping and address information.

Potential buyers can sign up online to schedule a showing of your home anytime. Open houses aren’t restricted to Sundays anymore!

Agent Marketing

What is Agent Marketing?

Aside from all the marketing that my brokerage can provide for your home, agent marketing is the extra step I personally take to ensure your home is sold fast!

• In House – Home Presentation Binder• www.JenniferMarksBlog.com• www.RelocateWithJen.com• FaceBook Listings ( Personal & Real Living Realty Experts)• E-Blast Newsletter to my database• “Text Me Now” Sign Rider

• You may have already used our Home Worth tool on RealLiving.com to find out how much your home is worth.

• This tool is based on computer driven data and should only be used as a starting point.

• Work with me to get a Real, Accurate Estimate!

Home Worth Tool

Real Value• Timing and price are very important when buying or selling. We will help you to

determine your best price to make all your home dreams come true sooner!

Timing + Price

Real DecisionsConsidering selling your home on your own? Think again!

Going It Alone?

Congress recently passed an act which includes a tax credit for first-time homebuyers of up to $8,000. As a seller, this benefits you because your home is now more affordable for buyers taking advantage of this government incentive.

For more facts, check out

www.JenniferMarksBlog.com

$8,000 Tax Credit

From Start to Finish

From Start to Finish

Life is complicated and busy. Work with me and I’ll provide you full service to make the selling process smoother and the results spectacular!

My Role

The Choice Is Clear

Why Choose Jennifer Marks as your Realtor®?

• My knowledge• My services• My access to technology… all gives you outstanding results!

You can count on me for expert advice and a satisfying transaction. Once you sign a listing agreement, I will begin to market your home using the multitude of marketing tools and techniques available through Real Living.