get it written, then make it right: unleash your best content now
TRANSCRIPT
Get it written, then make it right: Unleash your best content nowCraft Content Nashville 2017#CCN17@angusnelson
Craft Content Nashville 2017#CCN17@angusnelson
#CCN17
If I we went to college, got good grades, wed have a great job waitingThe Future of WorkBy 2020, 40% of the workforce will be freelancers
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25 years and a gold watchaverage employee retention is less than 3 yearsArtificial intelligence, robotics, autonomous vehicles
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With every threat, there is always opportunityThe world will always need emotional intelligence, human touch
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We Are Creators
The world will always need creatorsNever in history has the barrier of entry been so easy
Get it written, Then make it rightUnleash Your Best Content Now
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I speak in front of people, I shoot FB live videos, I have a podcast, Im write books - in the middle of my third one right now Im a creator.I know what its like to be afraid.
Edits are for the final step of the content not the first.
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Creativity is the paradox of power and vulnerabilityNothing is more vulnerable than when you present your gift to the world.Its scary, its challenging its hard.
Craft Content Nashville 2017#CCN17@angusnelson
Get It Written, Then Make It RightUnleash Your Best Content Now
The cave you fear to enter holds the treasure you seekJoseph Campbell
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Craft Content Nashville 2017#CCN17@angusnelson
We dont believe in our gift. We dont believe that our gift is for good, that our gift will make a difference we dont believe in ourselves.Or - That people will like it, That people will buy it, That people will embrace itWe cant make the sale
We cant make the sale
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We never monetize
Every fear is an an invitation to a higher echelon of reality
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So then Creating is an evolution of fears fought
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For me, I spent a few years of feeling sorry for myselfI began to Network, I became a learner, and took chancesIt is not good that any of us should create alone.I grew in confidence, conviction and caliber
Courage is not the absence of fear, but rather the assessment that something else is more important than fear.Franklin D. Roosevelt
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For me, I spent a few years of feeling sorry for myselfI began to Network, I became a learner, and took chancesIt is not good that any of us should create alone.I grew in confidence, conviction and caliber
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Same staircase - Courage and Fear each play a partI used to think that courage/fear were like a seesaw, NOW, I see its a stairwayA simple turn in either direction determines whether you go up or down.
Startthat
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Your fears are leaving clues - no matter what level youre atThe first fear is the hardest - simply startingStarting is the hardest part - were all good at waiting because we dont want to do.
CreationKillers
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Dont let these bastards stop you. Those voices, who do you think you are?We created layers in our brain to disqualify ourselves from actually doingConstantly comparing - Never finisher - Must learn more - learn too much - paralysis of analysis - all self doubt
You are powerful
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You have influence!There are two kinds of people in your audience:Those that like you and what you doThose that want to be you.
Who is your audience?What value are you creating?And how are you creating a compelling argument for them to want more?Its not about youIts about your audience
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What are you creating?Who are you creating it for?And how are you creating a compelling argument for them to want more?
Your inner critic is a sarcastic asshole
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For many of us, were too creative - if we commit to something we negate everything.That if we commit to this thing today, Ill disqualify the thing I could do tomorrow.This idea will not lead me to the thing I really want to do.Ultimately, whatever you do today is simply what youre going to do today. You have all sorts of room and permission to iterate along the way
P.L.A.Y
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Enough of this its time to PLAY!
PositionHear about, Think about, Talk about, Bring aboutPeople - you imitate whom you associate Words reveal your beliefsPlaces, Spaces, FacesP.L.A.Y
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Think about, talk aboutPeople - you imitate whom you associate Words reveal your beliefsFaces, Places, Spaces
angusnelson.com/craftcontent
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Need help with networkingGet out your phone right now and download this.
Even if youre an introvert
Look to learnOutside your jarCoachingLearnP.L.A.Y
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One your future - take courses, get helpOutside your jarCoachingLearn to stop doing the things youre OK at to focus of what youre great at
No one will ever respect what youre gonna doAction always trumps new ideasPain vs. PleasureActionP.L.A.Y
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No one will ever respect what youre gonna doAction always trumps new ideasPain vs. Pleasure
P.L.A.YStop trying to become someone else just be you.T.O.D.A.Y.Not what you learn, but what you applyYou yes YOU!
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Stop trying to become someone else just be you.T.O.D.A.Y.Not what you learn, but what you apply
Im a ______the does ______for _______so that they can_________________Clarity Statement
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Visualization Exercise
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Today, set your intentions to act on one lesson you learn.Your Challenge
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Thank You
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