Get LinkedIn Savvy

About LinkedIn

Largest B2B with over 250,000,000 Members in over 200 Countries

For Professionals

Educated, Affluent, Influential

How do you use LinkedIn?

Improve relationships and expand your network

Networking, Identity, Intelligence

Six Reasons I use LinkedIn

1.   Develop  a  professional  brand  and  iden2ty  

2.   Expand  your  network  –  keep  in  contact  as  people  change  companies  

3.   Interact  with  other  professionals    

4.   Use  a  business  intelligence  tool    

5.   Obtain  targeted  news  delivered  daily  by  LinkedIn      

6.   Stay  on  top  of  industry  trends  by  following  and  par2cipa2ng  in  groups  

 Crea2ng  a  LinkedIn  profile  is  an  excellent  way  to  establish  and  own  your  professional  iden2ty  online.    Remember  -­‐-­‐  LinkedIn  profiles  typically  appear  among  the  top  search  results  when  people  search  by  name.      

Your Profile, Your Brand

Include    –  Summary  –  Experience  –  Educa2on  –  Awards  –  Skills  –  Recommenda2ons  –  Endorsements  –  PROFESSIONAL  HEADSHOT  

   

Creating a Savvy Profile

         Your  profile  becomes            your  ‘virtual’  resume  

             It  creden2als  you  

Your Digital Resume

LinkedIn Recommendations

Sam

LinkedIn Activities        

Ac2vi2es  include  status  updates,  new  connec2ons,  recommenda2ons,  answers,  comments  and  ar2cles  liked  or  shared.      

LinkedIn Settings & Privacy        

On  LinkedIn,  the  basic  type  of  connec2on  is  a  contact  you  know  personally  and  who  you  trust  on  a  professional  level.      You  create  connec2ons  by  sending  and  accep2ng  invita2ons.    Once  you've  "connected"  to  them  on  LinkedIn,  you  can  communicate  with  them  directly  and  see  their  en2re  profile.  You  also  have  an  extended  network  of  connec2ons  made  up  of  people  who  your  connec2ons  know.    

What is a Connection?

Building Connections

LinkedIn Connections

Connections, by Company

See  Connec2ons,  by  company    

for  targeted,  direct  marke2ng    

Connections, By Industry

Connec2ons,  by  Industry    

for  targeted,  direct  marke2ng    

 The  LinkedIn  User  Agreement  states  that  they  have  the  right  to  restrict,  suspend,  or  close  your  account  if  warranted.    The  most  common  reason  for  a  restric2on  is  sending  too  many  invita2ons  to  people  you  don't  know.  •   A  restric2on  is  automa2cally  triggered  if  too  many  invita2ons  

are:  –   Declined  with  the  I  don't  know  response.  –   Flagged  as  Spam.  

Fair Warning

 

Tips  to  prevent  restric2ons:  •   Invite  only  people  that  you  personally  know.  •   Invite  only  those  you'd  recommend  to  others.  •   Personalize  your  invita2on  message.  Explain  how  you  know  

them  or  why  you  want  to  connect.  •   Add  a  current,  professional,  head-­‐shot  photo  to  your  profile  

so  people  recognize  you.  •   Use  an  InMail  or  Introduc2on  if  you  don't  know  someone's  

email  address.    

 

Making Safe Connections

 Export    Your    LinkedIn  Database  To  Excel  

LinkedIn Exporting Connections

 The  Most  Current  Database  You  can    Use:  

LinkedIn Exporting Connections

 

LinkedIn Removing Connections

 

LinkedIn Our Company Page

 For  a  business,  it's  the  opportunity  to:  •   Tell  your  company's  story  •   Highlight  your  products  and  services  •   Engage  with  followers  •   Share  career  opportuni2es  •   Drive  word  of  mouth  at  scale  

LinkedIn Company Pages

 For  millions  of  professionals,  a  Company  Page  is  a  place  to:  •   Explore  companies  of  interest  •   Get  the  latest  company  updates  and  industry  news  •   Research  products  &  services  •   Learn  about  job  opportuni2es  

LinkedIn Company Pages

   

Using  LinkedIn  Groups  is  a  great  way  for  organiza2ons  to  keep  in  touch  with  their  members  about  current  events  and  to  discuss  issues  of  common  interest.  

 

LinkedIn Groups

Here  are  a  few  types  of  groups  that  are  currently  on  LinkedIn:  –   Corporate    –   College  alumni    –   Nonprofit    –   Trade  organiza2ons    –   Conferences    –   Industry-­‐specific    

LinkedIn Types of Groups

Examples    

LinkedIn Groups

 

LinkedIn Groups

LinkedIn Groups            

Email updates, from Groups            

LinkedIn Build your Network    

Pos2ng  updates  and  sharing  within  Groups  builds  out  your  LinkedIn  Network  

LinkedIn Architect    

IASA:  The  Global  IT    Architect  Associa2on  

LinkedIn Attorneys, Financial Advisors    

Estate  Planning  

LinkedIn Attorney    

Solo  A_orney    Prac22oner’s  Forum

LinkedIn CPA    

New  Hampshire  Society    of  Cer2fied    Public  Accountants

LinkedIn Lawyers    

LinkedIn Groups    

A  good  mix

 How  many  degrees  away  are  you  from  the  people  you  

need  to  know?  

LinkedIn Leverage Your Network

LinkedIn Leveraging for Sales        

LinkedIn Leveraging Your Network

Inside Track: Second Degree Connections        

 By  Title  

LinkedIn Filter by Title

 

LinkedIn Premium Accounts

 

LinkedIn Premium Accounts

 

LinkedIn Ads and Sponsored Updates

 Ads  

LinkedIn Ads and Sponsored Updates

 

LinkedIn Ads – Pay Per Click

 

LinkedIn Ads – Targeted By Location

 

LinkedIn Ads Targeted By Industry, Size

 

LinkedIn Ads – Setting a Budget

 

LinkedIn Campaign Overview

 

LinkedIn Reporting: Ads and Sponsored Updates

LinkedIn Monitoring: Ads and Sponsored Updates

 

LinkedIn Sponsored Updates

 

LinkedIn Reporting: Sponsored Updates

 

LinkedIn Influencers

LinkedIn Influencers

 

LinkedIn Influencers

 

LinkedIn Influencers

•   Remember:  the  wri_en  word  is  forever.      •   Don’t  be  too  spammy  –  Social  networks  are  all  about  the  

conversa2on.    Engage  with  people,  add  value,  listen,  share  ideas,  like  other  peoples  comments,  and  present  your  marke2ng  –  don’t  just  present  your  marke2ng.  

•   Don’t  be  confronta2onal.    Try  to  resolve  problems  the  same  way  you  would  if  you  were  face  to  face  with  the  person…  on  stage…  in  front  of  thousands…  and  as  if  it’s  being  recorded.  

•   Use  the  same  decorum  that  you  would  use  in  any  public  event  you  a_end  when  represen2ng  our  brand.  

•   Support  each  other’s  comments  where  you  agree  and  share.  

LinkedIn Protecting your brand

Measure  success  -­‐  Measure  quarterly  for  growth:  •   The  number  of  people  in  network  •  Website  referral  traffic  from  LinkedIn  •   Measure  new  names  to  Salesforce  with  LinkedIn  key  code.  

•   Measure  sales  leads  and  closed  sales.  

LinkedIn ROI

   

Lisa  Landry  Savvy  Workshop  Create  >  Print  >  Promote  Phone:  603-­‐792-­‐0080  Ext  12        Mobile:  603-­‐759-­‐3343  lisa@savvyworkshop.com  linkedin.com/in/llandry                                                                  Twi_er:  @SavvyWorkshop    h_p://facebook.com/SavvyWorkshop        

       

Thank  you!  

Go Forth, and Be Savvy on LinkedIn