get linkedin secrets for crazy awesome results!

LinkedIn Marketing Mistakes

How to Avoid Missing Great Marketing Opportunities on

LinkedIn

The Biggest Social Marketing Trap of All... How YOU Can Avoid It AND Profit Big Time!

Discover how you can cash in big with this lesser known social network while your competitors are still rubbing the sleep out of their eyes!

Click here to grab your copy!

http://ihavethebestlife.com/explode-sales-linkedin-course-description/

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YOUR RIGHTS: This ebook is restricted to your personal use only. It does not come with any other rights.

LEGAL DISCLAIMER: This ebook is protected by international copyright law and may not be copied, reproduced, given away, or used to create derivative works without the publisher’s express permission. The publisher retains full copyrights to this ebook.

The author has made every reasonable effort to be as accurate and complete as possible in the creation of this ebook and to ensure that the information provided is free from errors, however, the author/publisher/ reseller assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein and does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. Any perceived slights of specific persons, peoples, or organizations are unintentional.

The purpose of this ebook is to educate and there are no guarantees of income, sales or results implied. The publisher/author/reseller can therefore not be held accountable for any poor results you may attain when implementing the techniques or when following any guidelines set out for you in this ebook.

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Table of Contents

Introduction ......................................................................... 4

Mistake #1: Unfocused Profile ............................................ 6

Mistake #2: Unoptimized Profile ......................................... 8

Mistake #3: Not Using LinkedIn’s Applications & Features 10

Mistake #4: No Recommendations ................................... 12

Mistake #5: Assuming People Will Just Come to You ........ 13

Mistake #6: Not Joining the Right Groups ......................... 15

Mistake #7: Not Creating Your Own LinkedIn Group ......... 16

Mistake #8: Not Capturing Contact Information ............... 18

Conclusion ......................................................................... 19

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Introduction LinkedIn is easily one of the most overlooked of the social networking

sites for effective online marketing. Yet, if you get it right, it could also

be one of the most lucrative.

You see, LinkedIn really does have the power to help you promote your

business to the right people. It helps to increase awareness of your

brand, and gets word out about your products and services.

So many marketers make crucial marketing mistakes when using

LinkedIn that they really could be leaving profits on the table. This

social networking platform isn’t about accruing lots of friends or fans

or ‘Likes’, as you would with Facebook. It’s not about finding people to

‘follow’ you, as you would with Twitter.

Instead, those people who find real success with LinkedIn are those

who focus on building solid long-term business relationships.

LinkedIn is the largest professional network in the world, designed to

let you connect with other business professionals and build a network

of these people. This gives you the ideal platform to establish yourself

as an expert in your field. You can use it to find strong JV partners, and

even use it to gain even more knowledge about your niche.

http://www.facebook.com/

http://www.twitter.com/

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But there’s a lot more to marketing on LinkedIn the right way than just

creating a profile and hoping for the best. Don’t be one of these

people.

Here are some of the more glaringly obvious mistakes so many

marketers make when using LinkedIn.

http://www.linkedin.com/

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Mistake #1: Unfocused Profile Once you’ve created your LinkedIn account, the first thing you’re asked

to do is to create your profile. This should only take you a few minutes,

as LinkedIn has made it very easy to just fill in the blank spaces.

Unfortunately, if you fill in all the blanks, your profile will end up

looking suspiciously like a CV.

You see, there are spaces there asking you to fill in your work history

and previous job roles. The vast majority of people goes ahead and fills

these in.

What they don’t realize is that your potential clients don’t need to see

the entire list of companies you’ve worked for in the past. They don’t

want to scroll through endless job descriptions you’ve had as you

worked your way up to where you are now.

Instead, consider focusing your profile to suit what a prospective client

wants to see. Focus on adding information about the type of people

you help – not just the job description. Focus on what specific

problems you’re able to help solve.

Of course, if some of your previous job roles do contain these

elements, then include those. These show practical experience. Just be


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sure you word those job descriptions as actual benefits to the person

reading them – not just bland descriptions of what actions you needed

to perform in that role.

If you really want to succeed on LinkedIn, you need to design your

profile so that it has an impact on the people you want to connect

with.

When someone reads your summary, they want to know “what’s in it

for me”. This is why it’s important to focus on your prospective

customers or future JV partners will want to know most about what

you can do for them.

There’s also the matter of your contact settings. People do need to

know the best way to contact you. While you might have provided a

phone number or email address, you can also add a personalized

message that encourages them to visit your website or blog as well.

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Mistake #2: Unoptimized Profile After reading mistake #1, you could be mistaken for thinking your

entire profile needs to focus solely on attracting new customers or

attracting new business networks. There’s nothing wrong with this, but

you still need to be sure you take advantage of the various applications

and features LinkedIn offers you.

The words you use to describe what you can do for customers and

what you can offer future JV partners are important, but you also need

to remember that LinkedIn gives you the ability to optimize your

profile.

A well-optimized profile should contain keywords that future

customers will search for in order to find people within your industry

or niche.

Head over to the first page of people search on your LinkedIn account

and type in your own keywords. You should see a list of results for

people who match those keywords, terms or phrases.

Just like with Google, you want your LinkedIn search results to show on

the front page wherever possible. Look closely at how those highly-

ranked people have achieved this and then tweak your own profile

accordingly.

http://www.google.com/

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Remember, you still have to strike a balance between focusing on your

target audience and appealing to those search results, so take your

time.

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Mistake #3: Not Using LinkedIn’s Applications & Features LinkedIn constantly adds new features and applications designed to

make navigating around the massive social networking site easier for

users. Many of these also make it easier for people to connect with you

in return.

If you hope to succeed on LinkedIn, you will need to familiarize

yourself with these applications and use them to your advantage.

These include:

- The ‘publications’ feature lets you include links to your articles,

sales pages or individual web pages right on your profile. You can

include anchor text in these links to help your optimization

efforts.

- Third-party recommendations about your business, products or

services


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- Add Certifications to show prospects your areas of expertise,

training, and ability

- The InMaps feature to show you precisely how your network of

connections actually come together

- The Signals feature is kind of like a timeline that shows your

connections’ latest updates

- Link your Twitter account so that tweets get posted to your

LinkedIn updates

- SlideShare lets you share visual presentations and videos with

people viewing your profile

- The Creative Portfolio Display application lets you show off your

portfolio of work right on your profile

- LinkedIn Groups allows you to join or begin your own group that

is focused on your own industry or niche

There are so many applications and features available that you should

work out the best way to try and use them wherever possible. This will

help to make your profile engaging.

http://www.twitter.com/

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Mistake #4: No Recommendations Many LinkedIn users have garnered recommendations from other

people who have used their services or products in the past. These

recommendations act as real testimonials, which show visitors to your

profile that other real people are happy when working with you.

Unfortunately, there aren’t many LinkedIn users who will automatically

rush to your profile to leave a recommendation just to surprise you.

You will need to ask for a recommendation from the people within

your network.

Ask them to be honest about their experience with your products or

services and they’re likely to leave you a glowing recommendation that

others will view positively.

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Mistake #5: Assuming People Will Just Come to You Sure, you may get a few people who recognize your name or profile

and ask to connect with you. But this won’t get you the LinkedIn

marketing success you’re seeking.

You need to be proactive about engaging with other people.

Remember to update status messages regularly and take the time to

comment on other people’s updates or messages in the same way you

would with Facebook.

Head over to the Q&A boards and see if there are any questions you

can answer that will help to prove your expertise within your niche.

Create new content and distribute this for others to see. This keeps

your name fresh in people’s minds, but also helps to circulate fresh

content for you.

Make use of introductions. If one of your connections knows someone

that you want to know, engage in an introduction. A free LinkedIn

http://www.facebook.com/

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account only allows you five introductions per profile, so use them

wisely.

Remember, you can’t just expect people to accept a connection

invitation immediately, unless you give a good reason. Take the time to

delete LinkedIn’s default invitation message and replace it with a

personalized message instead. This is your opportunity to reach out to

people and engage with them before they’ve even become a part of

your network. Tell them what benefits you offer if they accept.

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Mistake #6: Not Joining the Right Groups When you first start looking to join some of the LinkedIn groups

available, you might be tempted to join those that are in direct

competition with you. But this won’t lead you to creating new leads

and attracting new customers or finding new JV partners.

Instead, look at groups that focus on your industry and also provide

you with up-to-date information from other experts so that you can

continue to expand your area of expertise. You’ll also be associating

yourself with other people who are considered authorities in their

fields, but not necessarily competitors.

Look for groups your prospects belong to and join those. Be a helpful

member of the group and remember to participate in conversations,

answer questions and respond to comments.

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Mistake #7: Not Creating Your Own LinkedIn Group Creating your own group is one of the easiest ways to attract the right

people to you. Having your own group means you can create your own

community of followers who you know already want to hear what you

have to say. The messages you send out or the announcements you

make or the content you post will be actually heard.

Think of your own group as being your very own platform that lets you

provide helpful, thoughtful, insightful advice. It lets you build trust with

your followers.

While this kind of captive audience can be really tempting, don’t try to

use it only as a marketing tool to sell more products. Actually work

hard to provide a benefit to those people who want to follow you.

They joined your group for a reason, so provide them with plenty of

reasons to want to stay there with you.

Don’t just create your group and sit back believing people will

automatically come to you. Think about ways to provide a benefit for

what the people in your target audience really want. Offer something

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that represents real value to entice them to join and then constantly

over-deliver plenty of benefits for enticing them to stay.

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Mistake #8: Not Capturing Contact Information People join groups, follow people, or show an interest in all sorts of

things all the time. However, you’re only allowed to follow up to 50

groups at a time on LinkedIn. If your followers decide they’d rather

follow a different group than yours, they’ll drop yours in favor of

another.

Don’t make the mistake of losing that potential contact forever.

Instead, consider adding some ways to capture their regular email

address for future contact.

Of course, you may be using LinkedIn as your source of finding new

leads and turning them into paying customers. However, once they are

no longer part of your group or network, how will they learn about

your new products? Those new products, services, or messages you

release once they’re gone will be lost – and they could have been

exactly what that person was seeking before they left.

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Conclusion Hopefully this report has opened your eyes to some of the very simple

mistakes many marketers make – and how you can avoid them. It

should also have made you think about other aspects of leveraging the

true power of LinkedIn to boost your marketing efforts overall.

Keep these common mistakes in mind when you next log into your

LinkedIn account. Take a closer look at how your current account is set

up. Look at your groups and the people in your network.

Then get out there and repair those mistakes. You’ll be grateful you did

when you see the real difference it can make to your business.

The Biggest Social Marketing Trap of All... How YOU Can Avoid It AND Profit Big Time!

Discover how you can cash in big with this lesser known social network while your competitors are still rubbing the sleep out of their eyes!

Click here to grab your copy!

