get local: how location-based social media can drive business
DESCRIPTION
Presentation given on location-based social media marketing for business to the Central Fort Bend Chamber Alliance on April 23, 2013.TRANSCRIPT
Photo: zhrefch on Flickr
Get Local: How Location-based
Social Media Can Drive Business
Download this presentation at:http://sarahtpage.com/texas-brazos-trail/
Location-based Social Media
=1 part social network
+1 part city guide
+1 part game
Check In
Badges note the Foursquare user’s
“accomplishments” earned from
checking in at various locations.
Claim Your Business
Tell customers you’re on
Foursquare!
Venue Specials
Reward your mayor
Get To Know Your Customers
Read reviews
from previous
customers
Claiming Your Yelp Place
• Step 1: Search for your business– If your business is not listed, click Add a Business
• Step 2: Click “Work here? Unlock this business page”• Step 3: Create a business account using a neutral email
address• Step 4: Phone authentication process• Step 5: Fill out profile information• Great video tutorial in Yelp Support for Business Owners
Source: Fargo-Moorhead CVB
Yelp has check-in
specials too!
Tell customers you’re on Yelp!
Respond to ReviewsShow Customers You Care
• More than 40 million photos are uploaded every day
• 90 million monthly active users
• 8500 likes per second
• 1000 comments per second
Source: Social Fresh
Photo: WindKoh on Flickr
Apply Instagram Filters
From this … … to this!
Use #Hashtags
Involve Your Customers
Sales, Specials, & Discounts!
Using Foodspotting
Spot your own food
Search for food nearby you
Using Foodspotting
• Upload a photo• Name the location• Describe the dish• Share it!
• Create an account• Post photos of your best dishes and daily
specials• “Follow” and reward your spotters or
customers• Correct errors about your restaurant using
“Suggest Place Edits”• Add photos to your website using the
Foodspotting widget• Wait for new tools for restaurant owners from
Foodspotting
But What Can Restaurants Do …?
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Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetxSarah Page, PrincipalSarah T. Page Consulting, LLC
http://[email protected]
512-914-8873
Can I Help?
Call Me!
Photo: .Spartography on Flickr