Get Maximum Mileage Out of Your Content

Download Get Maximum Mileage Out of Your Content

Post on 24-Jun-2015

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Marketing

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How to repurpose and leverage content to amplify your message--save money, increase reach and capture keywords.

TRANSCRIPT

  • 1. Get Maximum Mileage Out of Your Content Repurposing and leveraging content amplifies your message.

2. Get Maximum Mileage Out of Your Content Repurposing and Leveraging Content Saves money It avoids doubling effort and expands on time already spent. Increases reach Contact people where they get their information. Captures Keywords Pinpoint essential keywords and capture them on major search engines. 3. Repurpose Break apart large content into smaller pieces to make each component and keyword work for you. Rethink Content Uses 4. Repurpose Your Organizations Content Whitepaper Focus on specific keywords or ideas and expand them into different formats. 5. Whitepaper Focus on specific keywords or ideas and expand them into different formats. Leverage Your Organizations Content 6. Webinars Video content can be fragmented and repurposed as well. Leverage Your Organizations Content 7. Repurpose Your Organizations Content Other Ways to Repurpose Landing Page Build authority and capture keywords for specific topics. Email Campaign Connect with current clients and prospects. eBook Display thought leadership by compiling a long-form resource. 8. Other Ways to Raise Content Advertise Reference the quality and quantity of content in ads and mailers. Public Relations What story does your content tell? Would it interest the media ? FAQ or Definitions This is a good way to capture keywords. Leverage Your Organizations Content 9. Get Maximum Mileage Out of Your Content Your current content deserves more attention. We can help you! Email: Jeanne@chase-marketing.com Phone: (206)799-2746