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GET MORE TRAFFIC TO YOUR

A GUIDE FOR SMALL BUSINESSES

site

ihubbusiness.co.uk

GET MORE TRAFFIC!14 TIPS FOR SMALL BUSINESSES ONLINE

THE BLOGOSPHERE HAS IN EXCESS OF 100 MILLION BLOGS. MAKE YOUR BLOG STAND OUT.

HERE’S WHAT TO DO , NOW

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WRITE QUALITY CONTENT DRIVEN BY CUSTOMER INSIGHTS. The content must be well executed. Try using any

of the following:– Infographics– Podcasts– Video– Images– Word clouds– Cartoons/sketches– Polls– Surveys

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SUBMIT AN XML SITEMAP TO SEARCH ENGINES

Any site that has incoming links will eventually be indexed by all the major search engines, but you can submit it manually to be really sure.

Google Bing Yahoo!Resource: www.google.com/webmasters/tools

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OPTIMISE YOUR SITE

Get your keywords right Optimise your on page factors, plus:- EMPHASIS: top 25% and bottom 25% - HTML tags <h1> is your most important tag, meta descriptions with keywords- images: optimise your image tags too Metadata and links- Title tag, incoming

links, outgoing links all importantResource: All in One SEO plugin

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PERFORMANCE MEASUREMENT

You can’t generate sustainable improvements without measurement:

Decide on your important metrics Install Google Analytics on your site

for freeResourcehttp://analytics.google.com and click Sign Up

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START A BLOG

Know your audience Write with your brand’s

‘essence’ in mind Generate interesting content f

or your blog

Post often, and post relevant content

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PERMISSION BASED MARKETING

Increase the chances of getting your communications read by implementing a permission based marketing system with autoresponders

Resources www.icontact.com www.aweber.com

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HARNESS THE POWER OF COMMENTS

Use a widget to highlight their most prominent commenters as part of a voted upon contest

Respond promptly to comments- this oils the wheels of visitor loyalty

Leave pithy comments on other blogs with your url to encourage clicking back to your blog

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PARTICIPATE AND NETWORK

Reach out to influential bloggers in your niche. Target a blogger who has ‘something to say’. For example, do they have a controversial stance on a subject that they would like to explain further? Do you have an audience that they would find of value? Can you encourage them to talk about something that will be interesting to your readers?

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INCREASE YOUR BLOG’S ACCESSIBILITY

Syndicate your Blog’s content through an RSS feed

Set up an RSS subscribe button on your blog to make it easier for your readers to access your content, for example via email or to their chosen reader.

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USE LINKS AND TRACKBACKS

Links are a great way of getting noticed by the search engines. They are also a good way of letting other bloggers know who is linking to their sites. You can go further by leaving a trackback on the other blog to let them know you have linked to them. Blogs that allow this will allow this will include a link back to your blog in the comments section of the post that you originally linked to.

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COMPETITOR LINKS

Who is linking to your competitors? Look for opportunities to secure a link from them too, for example via commenting on their blogs or, hey, ask for a link.

Resource: SEOspyglass

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PLAY TAG

Tag your posts. Yes, tags are noticed buy search engines. They are also a good way to help readers find your blogs when they perform searches on search engine sites such as Technorati.

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IMPLEMENT AN ADWORDS CAMPAIGN

Keyword research-again Create at least 3 Ad Groups with at

least 2 ads in each group Run the campaign- control every step

yourself!(ie don’t leave to Google to manage)

Analyse the results

TIP: PPC will help you get targeted traffic

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BE “SOCIALLY SAVVY”

Submit your best posts to the top Social Bookmarking sites. Post your content to social media platforms such as Twitter and Facebook. Google loves Twitter and Bing loves Facebook. Consider eHow for your “How to” posts.

Craft a strong presence on social media platforms such as Twitter and Facebook. Social feeds search!

Write articles on your niche and submit to free article sites eg ezinearticles.com

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